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Big Data: The Big Questions, The Actionable Answers - Huffington Post

Big Data: The Big Questions, The Actionable Answers - Huffington Post | Msquared | Scoop.it
Big Data: The Big Questions, The Actionable Answers
Huffington Post
Big data has dramatically risen to the fore over the last 18 months as a way of offering insight induced added value to businesses.
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Increase Big Data Opportunities and Minimize Obstacles - Aprimo

Increase Big Data Opportunities and Minimize Obstacles - Aprimo | Msquared | Scoop.it

Excerpt...

 

[H]ere are the steps I know savvy CMOs taking as they work to eliminate obstacles and better leverage the opportunities big data provides:

Start with a reality check. Forward-thinking CMOs realize CIOs and their IT teams are essential to modernizing and integrating marketing processes both internally and externally.Embrace collaboration. Partnerships are growing as CMOs who may not be well-versed in IT are surrounding themselves with experienced and accomplished applications marketing technologists.Enjoy the ride. Integrating marketing and data is a BIG job, and successful CMOs are learning to pace themselves. Blending data, customer interactions and processes across organizations is not a project . . . It’s a journey.Take a long-term view. CMOs and CIOS are building roadmaps to tackle big data challenges together –all with an eye towards elevating the customer experience.
Via CYDigital
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CYDigital's curator insight, April 17, 2013 7:23 AM

RE: point #3...the author's absolutely correct! Collaborate with the CIO, and enjoy the ride! There's much to learn here, and the process of iterating on each and every twist and turn should read like a mystery novel. Yes: enjoy yourself as you blaze new trails with your colleagues.


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Big Data, Fast Data, Smart Data - Wired

Big Data, Fast Data, Smart Data - Wired | Msquared | Scoop.it
Sarbanes-Oxley Compliance Journal
Big Data, Fast Data, Smart Data
Wired
Though “Big Data” has been recently deemed an overhyped buzz word, it's not going to go away any time soon.
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