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Visual Storytelling: The Psychology of the Picture Superiority Effect

Visual Storytelling: The Psychology of the Picture Superiority Effect | Management Tips (mshenhera) | Scoop.it
In Ancient times, Cicero considered memory training to not just be a method, but a form of art....

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, February 16, 2015 12:31 PM

Storytelling isn't about words, really. All trained storytellers know that the storyteller's job is to feed images to audiences. Image riding or image crafting, whatever you call it -- when we use words we are image writing.


Images are powerful, so it's no surprise visual storytelling is a hot topic. As this quick post shares, retention after 3 days for a text and a picture is 65%. Text and audio only? 10%


The next part of the post shares graphic facilitator Dan Roam's rules for what images to share based on the type of information you want to convey. Yeah! The complex is made simple :)


I also really like that this post is actually based on real research -- that's cited. So we know this is real.


CAVEAT: This post is about sharing information -- storifying information, in other words. I still -- after many years -- vividly remember stories I've heard from all kinds of storytellers (professional and not) and never a picture was shared. Yet those images/stories conveyed orally stick with me today.


So don't go thinking that every time you share a story, you have to show a picture or use PowerPoint. Not true. Except on the web.


So when the medium calls for images to accompany your stories -- use the visuals in this post to guide you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Prasanna's curator insight, February 17, 2015 1:42 AM

storytelling

Pam Johnson's curator insight, February 17, 2015 9:40 AM

Love this-

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Management Tip of the Day

Management Tip of the Day | Management Tips (mshenhera) | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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10 Reasons Your Top Talent Will Leave You - Forbes

10 Reasons Your Top Talent Will Leave You - Forbes | Management Tips (mshenhera) | Scoop.it
Have you ever noticed leaders spend a lot of time talking about talent, only to make the same mistakes over and over again? Few things in business are as costly and disruptive as unexpected talent departures.
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