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Rescooped by Josh Boyle from The MarTech Digest
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Big Data and Your Website: Personalizing the Customer Experience | Right On Interactive

Big Data and Your Website: Personalizing the Customer Experience | Right On Interactive | MR Industry | Scoop.it

"Data is the new natural resource. What steam and oil did during the industrial revolution data is doing for us now. Today, we are competing on a whole different scale and the company that is able to collect the most relevant data will win. IBM CEO, Ginny Rometty, was recently quoted as saying that “Data will be the death of the average."

 

Key excerpt...

 

The solution is to adjust your website experience by integrating personalized and dynamic content. Essentially, this is a strategy in which the website content is dynamic enough to recognize the visitor and present them with content they are most interested in obtaining. Take for instance a website of an accounting business. This accounting business offers many different types of professional accounting services to companies. But when a website visitor searches for “small business tax accountants” and arrives at their company website then the website will dynamically show content front and center that promotes their small business tax services. Another visitor may search on “company evaluations” and again arrive at this company site. But now, the content changes to a call-to-action to a downloadable whitepaper on the topic of company evaluations.


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CYDigital's curator insight, April 19, 2013 8:28 AM

Here's what the B2B marketer needs: dynamic CMS integrated with marketing automation and CRM, with a predictive engine built in. With that, your web site is continually unique. We also want a fleet of Porsches.


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Rescooped by Josh Boyle from The MarTech Digest
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Big Data: The Big Divide Between IT and Business | Forrester Blogs

Big Data: The Big Divide Between IT and Business | Forrester Blogs | MR Industry | Scoop.it

Key excerpt...

 

Big data is creating a bigger divide between the business and IT.  It could be skills. It could be technology. It could be IT’s ability to support the business when the business needs it.  It could be all of those things. What makes big data interesting is both the fact that you have access to more data and you have technology to make analysis faster and cheaper.  But, the argument is if it should be a core competency managed internally, or can big data still be delivered by research and consultancies?


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CYDigital's curator insight, April 23, 2013 8:33 AM

Yet another fascinating point regarding the split between Marketing and IT regarding Big Data: should the Big Data project be outsourced, who owns the outsourcer? IT.


  • See the article at blogs.forrester.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Josh Boyle from The MarTech Digest
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The Three Elements of Successful Data Visualizations - HBR

The Three Elements of Successful Data Visualizations - HBR | MR Industry | Scoop.it

Although there are a number of criteria, including ease of comprehension and aesthetics, I'd like to explore the three that designers most often overlook.

1. It understands the audience.

Before you throw up (pun intended) data in your visualization, start with the goal, which is to convey great quantities of information in a format that is easily assimilated by the consumers of this information — decision-makers. A successful visualization is based upon the designer understanding whom the visualization is targeting, and executing on three key points:

Who is the audience, and how will it read and interpret the information?What are viewers' expectations, and what type of information is most useful to them?What is the visualization's functional role, and how can viewers take action from it?

2. It sets up a clear framework.
The designer needs to ensure that everyone viewing the visualization is on common ground about what it is representing. In order to do so, the designer needs to set up a clear framework, which involves the semantics and syntax under which the data information is designed to be interpreted. The semantics involve the meaning of the words and graphics used, and the syntax involves the structure of the communication. For example, when using an icon, the element should bear resemblance to the thing it represents, with size, color and position all communicating meaning to the viewer.

3. It tells a story.
Visualization in its educational or confirmational role is really a dynamic form of persuasion. Few forms of communication are as persuasive as a compelling narrative. To this end, the visualization needs to tell a story to the audience. Stories package information into a structure that is easily remembered which is important in many collaborative scenarios when an analyst is not the same person as the one who makes decisions, or simply needs to share information with peers.

 


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CYDigital's curator insight, April 22, 2013 6:48 AM

The more we understand data visualization as a part of telling a B2B story and conveying messages, the more we realize that there is far more science to this than art. You and your designer need to go into this with a plan, and this post helps with the formation of a plan. Please click through for the details.


  • See the article at blogs.hbr.org
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Big Data: What It Is, Why It's Important [Infographic] - MarketingProfs.com (subscription)

Big Data: What It Is, Why It's Important [Infographic] - MarketingProfs.com (subscription) | MR Industry | Scoop.it
MarketingProfs.com (subscription) Big Data: What It Is, Why It's Important [Infographic] MarketingProfs.com (subscription) Some 57.6% of organizations that Wipro surveyed said Big Data is a challenge, yet 50% of surveyed companies acknowledged that...
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