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Origin of Graphic Art

Some believe the origin of graphic art stems from the Egyptians, a culture most known for recording stories and important transcripts in a symbolic medium called hieroglyphics. However, others disagree. Many anthropologists say the origin of graphic art dates back to premodern man, citing cave drawings in ancient Asia as the first ever forms of graphic expression. Those drawings are at least 40,000 years old, demonstrating that graphic art has a much deeper history than most would think. Today, many individuals associate graphic art with computers and graphic designers. How interesting to learn that the origin of today’s most heavily utilized art form dates back over 400 centuries! From hieroglyphics to film and graphic design, visit this article to learn more about the history of motion graphics.
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Marketing to Execs? Use Video, Not Text

The American Executive is known for many things: Long hours, fast cars, tailored suits, and— YouTube videos? According to a recent study published by Forbes, business executives in America love their online video. As many as 3 in 4 executives say they engage with video online, begging the question: Is it smart to invest in case studies, whitepapers, and other textual marketing tools when trying to reach today’s corporate executive?
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Is Your Motion Graphic Converting?

Is Your Motion Graphic Converting? | Motion Graphics | Scoop.it
Marketing assets must convert, and a motion graphic video is no exception. Today, companies of all sizes rely on these “explainer videos” to convey complex messages to audiences in hopes of driving a conversion. It’s not surprising that the success of the video is based on the script; a script that is well researched and targeted to address the needs of the audience will prove more engaging and effective. Failure to write an engaging script may produce a video that is dull, confusing, and ultimately unable to convert viewers into new business. For tips on how to write a targeted and compelling script, visit this guide on the Motion Graphics Blog!
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Tracking Referrals from YouTube

Tracking Referrals from YouTube | Motion Graphics | Scoop.it
So, you just invested in a brand new marketing video for your local business, online store, or cause. Now what? Track interactions, of course! In addition to tracking user engagement on Youtube.com, you can also use this cool trick to track how many visitors the video drives to your website. This is especially helpful when you have a YouTube channel built out with several videos, and you need to know which video is doing the best at sending people to your website. Over the long haul, this data can help you take the best attributes from the videos that send the most referrals to create future videos that drive even more traffic.
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CDC calls motion graphics a ‘powerful mechanism’ for health & safety video

The United Sates Centers for Disease Control acknowledges motion graphics as a powerful tool for communicating health and safety concerns, leading many organizations to engage in graphic video development. For health and safety motion graphic ideas and best practices, visit this article on the Creative Motion Graphics Blog.
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