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Content Marketing Tips, Tricks & Takeaways
Curated by Martha Spelman
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Content Marketing: How 10 Companies Pitched the Same Story

Content Marketing: How 10 Companies Pitched the Same Story | MoreContent | Scoop.it

http://www.marthaspelman.com/2016/01/content-marketing-how-10-companies-pitched-same-story/

Martha Spelman's insight:

It's important to know your audience so that you can provide helpful, valuable, relevant content and present it in a way that will get, and keep, their attention. Here are examples of how 10 publishers to 10 different approaches to tell the same story. Content Marketing: How 10 Companies Pitched the Same Story http://www.marthaspelman.com/2016/01/content-marketing-how-10-companies-pitched-same-story/ ;

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Martha Spelman on Twitter

Martha Spelman on Twitter | MoreContent | Scoop.it
My new blog post: Publish or Perish! How Content Marketing Can Save You http://ow.ly/31GBtV
Martha Spelman's insight:

Publish or Perish! How Content Marketing Can Save You - If you're not promoting your business via content (in print, on your website, on social media or through email marketing), you open the door to your competition. http://www.marthaspelman.com/2015/07/publish-or-perish-content-marketing/ #contentmarketing#publishorperish

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Martha Spelman's curator insight, July 22, 2015 1:31 PM

Publish or Perish! How Content Marketing Can Save You - If you're not promoting your business via content (in print, on your website, on social media or through email marketing), you open the door to your competition. http://www.marthaspelman.com/2015/07/publish-or-perish-content-marketing/ #contentmarketing#publishorperish

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4 Experts on What Makes A Successful Chief Content Curator

4 Experts on What Makes A Successful Chief Content Curator | MoreContent | Scoop.it
A successful content marketing strategy that scales requires a mix of curation and creation. Some companies hire people to take on both roles, while others separate them into two different ones. Either way, if you have someone curating content, you need to guarantee that they possess a certain skill set. NewsCred spoke to some content marketing experts to get their opinions on what makes a great Chief Content Curator.

Passionate

“A curator is like a sommelier,” says...
Martha Spelman's insight:

I'm an expert! Quoted in this Newscred article...

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Making the C.A.S.E. for Marketing - Martha Spelman

Making the C.A.S.E. for Marketing - Martha Spelman | MoreContent | Scoop.it
A successful marketing effort can be remembered by the acronym C.A.S.E.: Content, Audience, Strategy and Execution.
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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman | MoreContent | Scoop.it
The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and "go-to expert" status.
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Is Your Marketing GOING BIG? - Martha Spelman

Is Your Marketing GOING BIG? - Martha Spelman | MoreContent | Scoop.it
BIG marketing without a big budget: know your audience and the media channels they access, focus on design and superior content and execute consistently.
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It’s Lonely at the Top - How Content Marketing Can Get You There - Martha Spelman

It’s Lonely at the Top - How Content Marketing Can Get You There - Martha Spelman | MoreContent | Scoop.it
Content marketing is an extremely effective way to brand and marketing your business...and separate your from the competition.
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Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia

Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia | MoreContent | Scoop.it
"We have a mission to solve problems in the world," said Joy Howard, VP-marketing at Patagonia. "That's very much a part of how we engage with consumers."
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Martha Spelman's curator insight, December 18, 2013 6:36 PM

How Patagonia engages with their customers - "useful information that enhances people's lives"  - sharing not preaching. Sounds a lot like content marketing. And it's working!

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12 Tips to Create Compelling Content - Martha Spelman

12 Tips to Create Compelling Content - Martha Spelman | MoreContent | Scoop.it
Here are 12 tips to create compelling content that will engage viewers and encourage them to take action.
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Website Content: Does Your Website Reflect Your Audience?

Website Content: Does Your Website Reflect Your Audience? | MoreContent | Scoop.it
Your website content is not all about you, it's about what you can do for your client. Website content showcases the benefits of working with your company.
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Content Marketing Visuals: I See What You're Saying

Content Marketing Visuals: I See What You're Saying | MoreContent | Scoop.it
Choosing the right visual in your content marketing is just as important as the words in making an impression on the viewer...and getting your content read.
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No More Perfect Strangers

No More Perfect Strangers | MoreContent | Scoop.it
It's not just Who You Know but Who Knows You that gets you work and content marketing is a great way to get known and build trust and credibility.
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Martha Spelman's curator insight, March 18, 2013 3:18 PM

New blog post on how Content Marketing can make the introduction for you!

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35 Tips and Tools for Finding and Collecting Content Marketing Ideas

35 Tips and Tools for Finding and Collecting Content Marketing Ideas | MoreContent | Scoop.it
Here are 35 tips and tools for finding and capturing content marketing ideas to help streamline content marketing creation process.
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What Do Comedy and Content Marketing Have in Common? - Martha Spelman

What Do Comedy and Content Marketing Have in Common? - Martha Spelman | MoreContent | Scoop.it
Implement a Content Marketing Strategy that includes Observational Content: talk about the everyday challenges you encounter in your business.
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The Ultimate List of Ultimate Marketing Lists

The Ultimate List of Ultimate Marketing Lists | MoreContent | Scoop.it
The Ultimate List of Ultimate Marketing is a collection of resources on topics such as SEO, Content Marketing, Email Marketing , Blogging and Automation.
Martha Spelman's insight:

My ultimate list of 35 content marketing tactics made it here...

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Martha Spelman's curator insight, September 10, 2014 9:35 PM

My ultimate list of 35 content marketing tactics made it here...

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The 13 Most Popular B2B Content Marketing Tactics - Marketing Technology Blog

The 13 Most Popular B2B Content Marketing Tactics - Marketing Technology Blog | MoreContent | Scoop.it

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Via CYDigital
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CYDigital's curator insight, July 1, 2014 6:41 AM

Social media is not a content marketing tactic but a means of distribution for content. Regardless...


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Serial Blogging: It Could Happen to You - Martha Spelman

Serial Blogging: It Could Happen to You - Martha Spelman | MoreContent | Scoop.it
Blogging a series of posts makes sense: viewers will anticipate your next entry and you'll have a ready-made road map to follow for each new post.
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Recipe for an AWESOME Blog Post [Infographic] - Martha Spelman

Recipe for an AWESOME Blog Post [Infographic] - Martha Spelman | MoreContent | Scoop.it
This visually-appealing infographic lists all of the ingredients you should include to cook up a successful business blog post.
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Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman

Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman | MoreContent | Scoop.it
Publishing a business blog allows the creator to demonstrate expertise, stay top of mind with customers, accelerate business relationships and get work.
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | MoreContent | Scoop.it

Via Robin Good
Martha Spelman's insight:

Excellent collection!

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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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7 Powerful Facebook Statistics You Should Know About

7 Powerful Facebook Statistics You Should Know About | MoreContent | Scoop.it
Sure knowing when to post on Facebook is important but it's not the be-all and end-all of running a Facebook page with maximum impact and engagement.
Martha Spelman's insight:

If you're using Facebook for business, you need to read these stats.

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Martha Spelman's curator insight, December 2, 2013 3:48 PM

If you're using Facebook for business, you need to read these stats.

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Want People to Give You the Business? How to Build a Client Relationship - Martha Spelman

Want People to Give You the Business? How to Build a Client Relationship - Martha Spelman | MoreContent | Scoop.it
People work with people they know, like and trust. Here's how to build a client relationship in-person and online.
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Don’t Waste Your Time on a Business Blog: 30 + Tips to Do it Right!

Don’t Waste Your Time on a Business Blog: 30 + Tips to Do it Right! | MoreContent | Scoop.it
Here are more than 30 tips to help make sure that you're doing business blogging right!
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Are You Better Than Advertised?

Are You Better Than Advertised? | MoreContent | Scoop.it
Here's a better business idea: make a promise, deliver on it but then, deliver something extra.
Martha Spelman's insight:

Here's a better business idea...

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Getting Read: Making Your Email Message Stand Out

Getting Read: Making Your Email Message Stand Out | MoreContent | Scoop.it
Studies have shown we may be exposed to over 5,000 messages per day. Here are some ways to make your email stand out.
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