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Curated by Martha Spelman
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It’s a Bird, It’s a Plane, It’s a Business Superhero! - Martha Spelman - Branding & Marketing Consultant

It’s a Bird, It’s a Plane, It’s a Business Superhero! - Martha Spelman - Branding & Marketing Consultant | MoreBranding | Scoop.it
Exceptionally successful business superheroes have clearly defined their special business superpower and market it to potential customers.
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The Power of Branding - Martha Spelman

The Power of Branding - Martha Spelman | MoreBranding | Scoop.it
A strong brand results from a clear definition of the strengths particular to you or your company and the audience that will benefit from working with you.
Martha Spelman's insight:

My latest post: The Power of Branding -- why branding is important and how to build a strong brand.

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Mind Your Own Business: 17 Tips for Entrepreneurs - Martha Spelman

Mind Your Own Business: 17 Tips for Entrepreneurs - Martha Spelman | MoreBranding | Scoop.it
From start-ups to established enterprises, the entrepreneurs that run them believe in the core idea, are risk-takers and understand hard work.
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Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman

Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman | MoreBranding | Scoop.it
Your branding message should tell prospects how working with you can benefit their business. Remember: WIIFT.
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Brands N' Roses: The Memorable Brand Experience - Martha Spelman

Brands N' Roses: The Memorable Brand Experience - Martha Spelman | MoreBranding | Scoop.it
A rose can be an analogy for a strong, memorable brand -- how it looks and feels and the experiences associated with it.
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Coachella Ticket Packaging: The Ultimate Branding Experience

Coachella Ticket Packaging: The Ultimate Branding Experience | MoreBranding | Scoop.it
The Coachella ticket packaging, like the event itself, is an extravaganza and excellent brand-building example.
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What Could Your Business Learn From In-N-Out?

What Could Your Business Learn From In-N-Out? | MoreBranding | Scoop.it

In-N-Out Burgers has found their niche. Instead, like so many businesses that offer too much in an attempt to be all things to all people, In-N-Out has simplified their menu and focused on 6 main items.

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It's All in the Name: 5 Characteristics of Great Company Names | Inc.com

It's All in the Name: 5 Characteristics of Great Company Names | Inc.com | MoreBranding | Scoop.it

A great name can hit in an instant or be a result of careful tweaking over time.

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Leveraging the Brand: 6 Branding Ideas From Jay-Z and Kanye West | Inc.com

Leveraging the Brand: 6 Branding Ideas From Jay-Z and Kanye West | Inc.com | MoreBranding | Scoop.it

On August 8, 2011, two of Hip Hop's biggest stars, Jay-Z and Kanye West, released one of the most anticipated albums of the year. Its sales of close to 500,000 albums in the first week wasn't just serendipity. Watch the Throne, on Island Def Jam Records, leveraged paid, earned, and owned assets to create an experience for fans. It went No. 1 in 23 countries on iTunes.

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Keeping Your Brand on Track in the World of Social Media

Keeping Your Brand on Track in the World of Social Media | MoreBranding | Scoop.it

Social media is an excellent tool for building your brand because it gives your clients a chance to connect with your company on a regular (nearly daily) basis.

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Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman

Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman | MoreBranding | Scoop.it
The "BrandLib" is a fun, easy way to decode your brand, distill your brand traits and determine the audience for your brand.
Martha Spelman's insight:

Fill out this BrandLib to profile your personal or business brand. Plus -- check out the special "Free" offer!

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Martha Spelman's curator insight, July 23, 2014 11:52 AM

Don't miss the FREE offer! 

Martha Spelman's curator insight, July 23, 2014 11:54 AM

Don't miss the FREE branding/marketing consultation! Read the post for more details.

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Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman

Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman | MoreBranding | Scoop.it
Your headshot tells the visual part of your branding story -- here are tips about how to put your best face forward.
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Why You're Worth It - Martha Spelman

Why You're Worth It - Martha Spelman | MoreBranding | Scoop.it
You get hired because of the value you bring - your experience and expertise. But also because you are marketing yourself and communicating your value.
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Top 10 Most-Talked-About Logo Redesigns Of 2013 - DesignTAXI.com

Top 10 Most-Talked-About Logo Redesigns Of 2013 - DesignTAXI.com | MoreBranding | Scoop.it
Top 10 Most-Talked-About Logo Redesigns Of 2013 - DesignTAXI.com
Martha Spelman's insight:

In my humble opinion, most are an improvement -- still not a fan of Yahoos new logo, though.  Never been a fan of that typeface...and it's not fun (like the name would suggest).

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Website Content: Does Your Website Reflect Your Audience?

Website Content: Does Your Website Reflect Your Audience? | MoreBranding | Scoop.it
Your website content is not all about you, it's about what you can do for your client. Website content showcases the benefits of working with your company.
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What is Your Business Really Selling? Secrets of the 10 Most-Trusted Brands

What is Your Business Really Selling? Secrets of the 10 Most-Trusted Brands | MoreBranding | Scoop.it

Though they may not have the biggest sales or market share in their categories, today's most trustworthy brands have created relationships with consumers through experiences that trigger a visceral response.

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The Trader Joe's Story: Building a Brand, One Store at a Time

The Trader Joe's Story: Building a Brand, One Store at a Time | MoreBranding | Scoop.it
Doug Rauch was president of Trader Joe's for 31 years. At a recent LA Chamber Power Hour lunch, Rauch described how offering product value and superior customer experience combine to define the brand.
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5 Tips for Writing an Effective Slogan | Inc.com

5 Tips for Writing an Effective Slogan | Inc.com | MoreBranding | Scoop.it
The point of a slogan is to differentiate your product or brand from that of your competitors, while also underscoring the company's general mission.
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Branding: How It Works In The Social Media Age | CMO.com

Branding: How It Works In The Social Media Age | CMO.com | MoreBranding | Scoop.it
Branding and social media — they seem to go together so well, yet they’re both widely misunderstood.
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Branding Personified: The man who 'made' Paris Hilton - CNN.com

Branding Personified: The man who 'made' Paris Hilton - CNN.com | MoreBranding | Scoop.it
Always be in front of the fans, always perpetuating your brand, your merch, building new relationships. Encore, goodnight and we'll be back. It was important that we celebrate (native) culture too so you don't come in and step on them. Paris was amazing, she would immediately get a local designer and wear their clothes. The media and paparazzi loved it because she was wearing their hometown. Then you do something charitable. Then you party. And then do it over and over and over again. It was a machine.
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