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Online Marketing Tips to Engage More Followers on Social Media

Online Marketing Tips to Engage More Followers on Social Media | More Sales for You | Scoop.it

Social media has changed online marketing since entrepreneurs discovered its potential for promoting their business. In fact, according to AdWeek, 79% of business owners say that social media is the most effective channel for business-to-business brands.

Despite the fact that business owners spend only about 15 percent of their budgets on social media, it still yields one of the most impressive results for them. Here are some online marketing tips for companies in Peterborough and beyond that want to engage their followers and create a commanding presence on social media platforms.

 

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Online Reputation Management: A Critical Part of Internet Marketing

Online Reputation Management: A Critical Part of Internet Marketing | More Sales for You | Scoop.it

While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management.

ORM and the Enterprise

Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase.

Knowing the Desires of the Consumer

Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.

 

 

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Online Marketing in Peterborough for Environment-Friendly Contractors

Online Marketing in Peterborough for Environment-Friendly Contractors | More Sales for You | Scoop.it

When a prospect in Ontario, however, is looking for a remodelling project that involves “green” and sustainable materials and techniques, it may become increasingly challenging for you to land the job. How do you let your prospects know you are the right company to choose? How do you ensure they find you amidst thousands of competitors in the construction industry?


It’s time for your company to consider online marketing in Peterborough through firms like moresalesforyou.ca. While many Canadians are starting to embrace “green” construction methods for their remodels, and acknowledge the benefits of recycling and sustainable goals for energy savings and lower carbon emissions, “green” contractors are still not that prominent in the crowd of builders. Without proper positioning and marketing, you could easily fade among other companies that don’t support sustainable practices.

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Peterborough Online Marketing: Search Engine Change Coming April 21s

Peterborough Online Marketing: Search Engine Change Coming April 21s | More Sales for You | Scoop.it

If you haven't already done so, hop on your mobile device and make sure your website is mobile-responsive (or friendly). What does this mean? It means that your website can be easily read and navigated with a minimum of resizing and panning across a wide range of mobile devices. In short, it's user-friendly, which is what every website should be.
Effective April 21st, Google will be putting greater recognition on mobile-friendliness as a ranking qualifier in search engine results. They are doing this in response to the fact that most people now begin their online research for products and services from a mobile device.

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Peterborough Online Marketing: Making a Timely Social Media Campaign

Peterborough Online Marketing: Making a Timely Social Media Campaign | More Sales for You | Scoop.it

What started out as an amusing debacle between those believing that a certain dress posted on Tumblr was blue and black and those seeing the dress as white and gold turned into a powerful statement about domestic abuse. This was what the Salvation Army had done with The Dress phenomenon, turning a somewhat amusing online trend into a statement regarding a relevant issue, to overwhelmingly positive feedback.

Like what the Salvation Army did on social media, your business can also have an equally effective yet relevant social media campaign that could not just leave a lasting impression among your target audience and form relationships with them, but could also turn into increased revenue without pushing sales.

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Helpful Social Media Marketing Tips In Time for Back-To-School Crunch

Helpful Social Media Marketing Tips In Time for Back-To-School Crunch | More Sales for You | Scoop.it

Back-to-school season is just around the corner, and businesses are stepping up their game to reach out to students and their parents. Five key product areas enjoy heavy sales during the back-to-school season: books, apparel and accessories; computers and consumer electronics; music and video; toys and hobby; and office equipment and supplies.

If your business is offering these products, using social media in your marketing strategy should be top priority. More than at any other time since social media caught fire among internet users, recommendations from social media have become just as influential, if not more so, than word-of-mouth. Your business can leverage social media marketing to your advantage through these following approaches:

Reaching Out to Teenagers

You can make students excited to go back to school by posting aspirational ideas that they can view on their mobile phones.

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5 Ways Social Media Can Become a Game Changer in Online Marketing

5 Ways Social Media Can Become a Game Changer in Online Marketing | More Sales for You | Scoop.it

If you’re a business owner or a marketing employee, you’ve probably been urged to use social media to market the business. Social media marketing can indeed be useful for your business, but unless you find a way to stand out amongst your many competitors, then you’ll be easily overlooked.

 

 

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Attendees Rave About moresalesforyou.ca Online Marketing Seminars!

Attendees Rave About moresalesforyou.ca Online Marketing Seminars! | More Sales for You | Scoop.it
A subsidiary of Sales Generation Solutions, the company provides an array of services related to online marketing in Peterborough and other regions. It uses white hat marketing strategies in strict adherence to time-tested principles of business ethics, making sure that any enhancements made on clients’ websites and social media accounts are completely legitimate and within the parameters of the most popular search engines.
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Green Internet Advertising Strategies Show People You Care for Nature

Green Internet Advertising Strategies Show People You Care for Nature | More Sales for You | Scoop.it

One of the prime selling points considered by many businesses today is “going green”.  Clever marketing is part of the equation in making it happen. However, as Matt Villano notes in his article for Entrepreneur, including “going green” as part of your marketing strategy needs to be carefully considered.
The emphasis on environmental consciousness, and meaning every syllable of it, is not lost on Canadians.  Canada is a pioneer in the use of environmentally-friendly measures, such as reprocessing organic waste materials; and some surveys note that people are open to a slower economic growth if the trade-off is reducing the danger of global warming. When your business wants to send the message that it has gone green, get the services of experienced online marketing companies like More Sales for You to help make it work.

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Peterborough Internet Marketing: Pinterest as an Advertising Platform

Peterborough Internet Marketing: Pinterest as an Advertising Platform | More Sales for You | Scoop.it
Consumers have become more discriminating with what they want and how they shop. This means businesses must enhance their marketing strategies to keep pace with their target markets. A key part of any successful marketing program depends on how companies learn to take advantage of the many online marketing tools that their competitors are using. Social media platforms like Facebook, Twitter, and LinkedIn are ubiquitous platforms that progressive companies have already tapped into to reach their customers. Meanwhile, another marketing platform, Pinterest, though not attracting as much attention as its predecessors, is already showing excellent promise in organically promoting brands. As it gradually becomes recognized as a valuable tool for local internet advertising presence , companies are using it to reach their target markets more directly.
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