Cocreative Management Snips
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Cocreative Management Snips
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Curated by Jacqui Hogan
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CEO Pay - How much is too much?

CEO Pay - How much is too much? | Cocreative Management Snips | Scoop.it
Is paying the average blue-chip chief executive £5m a year, more than 180 times the average wage, excessive pay?  Not according to Goldman Sachs and Northern Trust, who have been …
Jacqui Hogan's insight:
There is NO justification for the levels of executive pay we now see. I've heard the argument that 'we have to pay this to get good people', but this has become a self fulfilling act. It also implies that good people are only motivated by outrageous financial reward! Which is rubbish. Good people CARE about the organisation they lead. 

 I have absolutely no problem with people who start a company themselves and reap the rewards when they succeed. Anyone who has started a company will know the effort etc. that goes into this. Not do I have a problem with people who come into a flagging company and make it great. What I abhor are the greedy who 'negotiate' a short term appointment at great cost to the company. I also abhor the feeble company executives who allow this to happen. Shame on you most of all.
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Cocreative Management Snips | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.