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Harmless Weapons Made of Plants by Sonia Rentsch | Colossal

Harmless Weapons Made of Plants by Sonia Rentsch | Colossal | More Ammunition | Scoop.it
John Degraft-Johnson's insight:

Guns aren't always what they seem.

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Delta Air Lines iPad app shows the view below the plane during flight

Delta Air Lines iPad app shows the view below the plane during flight | More Ammunition | Scoop.it
The airline's new Fly Delta for iPad app has a 'glass bottom' feature enabling passengers to watch what's on the ground as they fly overhead
John Degraft-Johnson's insight:

Delta Air Lines iPad app is an excellent example of contextualised data. 

 

They have taken data from multiple incoming streams (social media updates, geolocation, aircraft flight paths, google images and key locations) and blended them together into one experience. 

 

While this has not led to a seamless experience (note the clicking, dragging and rotating in the video) it is an interesting execution of using data to drive usable content for consumers. 

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Photochromic Print - Shikun & Binui Solaria

Photochromic Print - Shikun & Binui Solaria | More Ammunition | Scoop.it

Excellent example of the use of photochromic paint in an advert. Light.

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Can You Find the Dog in Each of these Photos? Meet Momo, the Most Elusive Puppy on Instagram | Colossal

Can You Find the Dog in Each of these Photos? Meet Momo, the Most Elusive Puppy on Instagram | Colossal | More Ammunition | Scoop.it
John Degraft-Johnson's insight:

Games across Instagram. 

 

This puppy hides in plain sight across a series of instagram photos. It's inherently social and engaging, it's just a simple digital exeuction of a classic.

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MediaPost Publications USMC YouTube Channel Delivers Customized Experience 12/13/2012

MediaPost Publications USMC YouTube Channel Delivers Customized Experience 12/13/2012 | More Ammunition | Scoop.it
USMC YouTube Channel Delivers Customized Experience - 12/13/2012
John Degraft-Johnson's insight:

Here social content discovery allows visitors to access an individual experience - all within the YouTube page. This avoids the substantial switching cost of sending your viewers from one platform to another. 

 

Crucially the 'Become a Marine' button allows people to sign-up within the page with little effort or movement. 

 

As Courtney Kuhl Rose, head of public sector at Google said, "Viewers expect the content they want, when they want it and how they want it."

 

Content's the game - without it, you're nothing.

 

http://www.youtube.com/user/OurMarines/None

 

 

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