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This Bicycle Only Weighs As Much As One Watermelon

Bright and light, the Hummingbird Bike is debuting as the lightest folding bike in the world. Only 6.5 kg (~14 lbs), the bike is great for commuters and also packs up well in a car or even a plane.

Designed by Peter Craciun, the Hummingbird’s frame is made of carbon fiber, which also provides for a smooth ride because it absorbs the vibrations. Made in London, the bike is also made using top technology, including 3D printers and CAM machines. It comes in four different colors and two different wheel sizes. Smitten? Support their Kickstarter campaign here.

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Tinsel’s Hidden Headphone Necklace: The Dipper

Even with all the options traditional jewelry offers as inspiration for wearables, tech companies are still stuck primarily integrating technology into wristwear/watches. It’s the easy, pragmatic solution. Yet, “fashionable” tech products are too often given the briefest of surface treatments, their design not always deserving of pairing with the best of outfits.

Tinsel founder and CEO Aniyia Williams – a soon-to-be mother and classically trained opera singer – was also underwhelmed by current wearables, accessories that didn’t seem designed by or for women. So she designed her own: The Dipper Audio Necklace.

The Dipper Audio Necklace is a fashionably chunky piece made almost entirely of metal – stainless steel and aluminum inside, and plated with 24K gold or gunmetal and silver for the exterior. The size isn’t just for dramatic flair: inside the tri-chevron exterior hides a pair of earbud headphones, with an adjustable length design for listening to music or taking a call. Open it up and a metal-plated headphone with built-in microphone, 3-button remote controls, and a no-sync/pairing/charging design makes for plug-and-play use.

The Dipper is technology in discrete mode, a statement piece that says, “I love technology, but I don’t need my headphones to dominate my whole head and outfit” like something from Beats or other headphone manufacturers. If you like what you see, you can check out more about The Dipper Audio Necklace at their website, where early birds can help fund this concept to become reality.

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7 Architects Reimagine Arne Jacobsen’s Series 7 Chair

In celebration of Arne Jacobsen’s Series 7 Chair, seven renowned architects were invited by Fritz Hansen to reinterpret the iconic chair in their own way for a project called 7 Cool Architects. The participants had to choose a context and then they were free to run with it, which led to them changing the legs, materials, and surfaces. Their new functions range from a chair in nature to a double chair that lets you face another person. Now, the seven chairs will be exhibited around the world and two editions of each chair will be sold at an auction at the end of the year.

Bjarke Ingels Group were inspired by the chair’s use of wooden veneer and chose to stack the form resulting in subtle repetition.

Neri&Hu used The Waterhouse from the 1930s in Shanghai as inspiration creating a replica and doubling the original design to face each other. A single chair is multiplied just as an individual becomes a community, reminding us we’re never truly alone.

Jun Igarashi Architects thought about the waste that comes after an earthquake causes buildings to collapse. They chose to collect the wood, add a color, and turn it into boards that can be used for furniture.

Charles Ott Architects, in association with Carlos Ponce de Léon Architects, selected the Celebra building on Zonamerica’s campus where a vertical garden grows just outside the restaurant. Just like the plants, the upholstery “climbs” up the shell of the chair.

Jean Nouvel’s contrasting colors and opposite facing design are a design signature which exaggerates the curves of the chairs form.

Snøhetta looked at Rauland Mountain Church’s ski slope location and decided to remove the legs so the chair could be easily used on the slopes during an outdoor service.

Zaha Hadid replaced the standard legs and formed a new base made from two continuous steel rods. The curved structure works with the curves of the plywood form resulting in a sculptural seat.

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A Minimal Table Inspired by Japanese Hand Tattooing

Based in Bucks County, Pennsylvania, Wren & Cooper design minimalist hardwood furniture with simple, graphic details. Their Tebori Table is made of solid bleached maple or natural oak, each with hand turned legs that feature a traditional type of Japanese hand tattooing, called tebori.

The technique leads to subtle, hand drawn gradations that can only happen without the use of technology or a machine.

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DIY Modern Address Planter

Can anyone believe that September is just around the corner? Seriously, where did the time go? With summer’s end on the horizon, I’m super excited to share with you a new Design Milk DIY that you can squeeze in before the fall arrives. I thought it was time to give a makeover to something that’s sometimes overlooked in a home (or rather, on a home): the address numbers! It’s one of the first things your guests and visitors look for, and with this modern address planter filled with succulents and desert blooms, there’s no way they’ll miss your house the next time they come over.

Supplies you’ll need:
– A planter
– Primer spray paint
– White spray paint
– Gorilla Glue
– Acrylic paints of your choice
– Brushes
– The numbers of your house
– Succulents
– Succulent/cactus mix

Optional supplies:
– Q-tips
– Thin paint brush
– Newspaper
– A pencil
– Gardening gloves
– Tape of your choice (painter’s tape, washi tape, Scotch tape, etc.)

Step 1
Spray paint your planter with primer, which will help seal up any unevenness or holes in the wood. Do one light coat and wait until dry before doing another coat. After letting the primer dry for 30 minutes, spray paint your planter with the white paint, again in light even coats until the planter is completely covered. You can also spray paint the top half of the inside, since the bottom half will be covered with soil later on.

Step 2
Put aside your planter to dry, and spray paint your numbers with the primer. This will help the acrylic paint we’ll use later on to adhere to the metal.

Step 3
Using a brush of your choice (I chose foam brushes), paint your numbers, being sure to get the top, sides and crevices. Depending on your brush, you may need to give the numbers a few coats to give it a nice even finish.

Step 4
Set aside your numbers to dry and grab your freshly painted planter. It’s important to make sure your planter is dried completely at this point, especially if you’ll be using tape to create a design on the front. I used washi tape, which is typically less sticky than your average tape, but you can definitely use painters tape if you have it handy. If you only have Scotch tape, try removing of the stickiness by sticking it alongside your table, removing it and repeat as necessary. I did this even with washi tape to ensure that the tape wouldn’t peel off any paint after I removed it.

Tape off a design to your liking and paint to your heart’s content! I painted arrows in colors that complemented the succulent flowers, but you can do anything you want here! This is where you can make your planter completely your own.

Pro tip: if you make any mistakes, wipe off and go over the flawed area with a tiny brush dipped in white acrylic paint. Some of paint seeped under random areas of the tape so this tip helped give me the straight lines I wanted. Be sure your tape is completely taped down to avoid any mishaps!

Step 5
By now, your numbers should be completely dry. Position them onto your planter (I chose to align right) and, taking a pencil, very lightly mark various sections around your numbers. This will help you position the numbers when you actually glue it on.

Step 6
If you have all of the tools listed inside the packaging that came with the numbers, go ahead and follow the steps to nail the numbers onto your planter. If you don’t happen to have caulk or a power tool handy (guilty hand raise here), Gorilla Glue will definitely bond your numbers and planter together. Use a very light hand as Gorilla Glue expands as it dries, and it dries white. One by one, apply glue to the back of numbers and stick them onto your planter using the markings you made earlier as guides. Using Q-tips, wipe away any excess glue that expands out from beneath the numbers and, if needed, paint over any glaring white glue spots after the glue dries. Let the numbers rest until completely dry (about 30 minutes). If you like, you can place books on top of the numbers to make sure they completely adhere to the planter.

Optional step: Consider applying weatherproofing spray or sealer at this point. Depending on your environment, this extra step will help ensure that your planter remains intact no matter what weather may come your way.

Step 7
Lay out some newspaper and start filling your planter up with the succulent mix and the succulents. Be careful – some of them might be prickly, so we recommend wearing gloves for this part. When choosing your succulents, it’s best to choose ones that are taller so that they can be seen at eye level. Since I knew my own planter would be placed at a lower level, I included some mini succulents that would be seen from above as well.

Step 8
Install your planter. This step will vary according to everyone’s homes. My apartment has stone walls, so my planter sits on the windowsill instead. Explore various options to best install the planter for your own home, whether that involves nailing the planter directly onto your house, installing brackets, or using rope to hang the planter.

Whatever your choice, the end result is a colorful and eye-catching planter that will stop your guests in their tracks when they approach your home!

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A Cantilevered Home Overlooking a Lake in Austria

House Dornbin is a single family home overlooking the Rhine Valley, Lake Constance, and the Vorarlberg mountains in Austria by k_m architektur. The home sits on a sloped green meadow with a cantilevered top floor clad in copper that features an overhang for sun protection in the summer.

The middle floor is outfitted in wood, contrasting the copper level above. This floor is where the bedrooms are located, as well as a studio. The ground floor is made of concrete and holds the garage and entrance.

The top floor has floor-to-ceiling glass on two sides to make the most of the view. A covered terrace wraps around the interior giving plenty of outdoor space.

Local white pine wood on the exterior will naturally weather over time to become a light grey color.

The top cantilevered level houses the open living room and dining room which is partially separated with a stove.

Photos courtesy of k_m architektur.

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A Modular Headboard You Can Completely Customize

Daniele De Santis created a modular headboard system called Comoditi that lets you completely customize it to suit your needs. Designed for Formabilio, the collection is made up of components you can move around anytime you want for a fresh look.

There are pillows in different sizes and colors that attach to the wall-fitted structure with Velcro bands in any combination you want. The upholstered components are covered in eco-friendly cotton fabric, which is removable and machine washable. There are also bedside table components you can add to the sides.

Available for both single and king beds.

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A Lamp Made Entirely at a Tailor’s Shop

Metrocuadro Design sets out to rethink the entire production process when it comes to furniture. They seek innovative ways and solutions by asking questions like “Can a table lamp be made entirely in a tailor’s shop?” That simple question led to the creation of the Sleeve Table Lamp, a lamp that draws from both fashion and design.

Handmade in a tailor’s shop near Bologna, Italy, the lamp is made from grey felt, which is sewn with bright red thread and held together with mother of pearl buttons.

During the day, the lamp looks simple and clean and, at night, the light shines through showing its tailored details.

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Sixfold: No-Sew Craft Beer Carriers

The craft beer market has steadily grown over the years with no signs of slowing down and Sixfold, a Hudson Valley, New York design collective, is smart to launch their first designs specifically for that arena. They’ve designed a clever carrier to hold and transport said beer safely and easily.

Their designs are based on a patent-pending, fold and notch system that lets them simplify production by shipping the product flat and letting users assemble the carrier at home in six folds. Made of leather and walnut, the beer carriers are available in a four pack or six pack design.

Currently, they’re seeking funds on Kickstarter to help bring the carriers to the market.

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Johannes Torpe Studios Designs a Healthy Fast Food Restaurant

Johannes Torpe Studios created the new design for Palæo, a healthy fast food chain in Copenhagen. Taking inspiration from the simplicity of the paleo diet and lifestyle, they designed a space using raw materials, like leather, wood, and wool, making it easy to expand to other locations in the future.

Palæo – Primal Gastronomi serves healthy fast food, focusing on fresh and unprocessed produce, so they wanted to ensure that the space would be warm and welcoming for all of their customers, evoking a sense of Danish hygge (Danish expression meaning cosiness achieved through environments and social situations). The design is separated into seating area, as well as cozier lounge areas to meet their customer needs.

With their goal of creating the feeling of hygge, they used a muted color palette and natural materials like leather, wool, stone, wood, and brass, which merge together to form a cohesive, comfortable feel. With the toned down scheme, it allows the colors of the fresh foods to take the stage.

Behind the bar, different workstations were created to signify the various stages of food preparation.

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A Chair that Will Age with Time

Bartoli Design is behind the 1085 Edition chair made with natural hide. Designed for Kristalia, the chair’s wooden structure will stand the test of time remaining unchanged, while the hide will move and change color and texture as it ages.

Bartoli worked with Conceria Presot, an Italian tannery with haute couture experience, which inspired the visible stitching that helps the hide transition from the backrest to the seat.

On the back, a visible tie-rod helps keep the hide tight over the years as it naturally stretches out.

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WEAVER: A Collection Designed to Help You Enjoy a Cup of Tea

TOAST Living launched a collection of metal tea tools that offer a convenient way to make and enjoy a traditional cup of tea. WEAVER consists of a tea jar and tea infuser decked out with a pattern inspired by a classical bamboo weaving style, hence its name.

TOAST modernized the pattern and incorporated it on the mesh of the metal infuser as well as the lid of the tea jar. The designers looked at traditional noodle boilers in Asia for infuser inspiration, as they are efficient when it comes to their cooking technique and noodle straining.

The WEAVER infuser’s silicone lid doubles as a spoon to scoop about 5 grams of loose tea leaves, while the ceramic cup holder can accommodate the infuser when you’re done making tea.

The WEAVER Tea Infuser comes in copper and stainless steel, and the Tea Jar comes in copper.

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Roundup: 10 Modern Side Tables

Need a place to put down that drink? We scouted around looking for some modern side tables the design world has to offer and narrowed it down to ten (it was hard!). From minimal to geometric, from wood to plastic, there’s something that will work in any room, in any scenario. Take a look.

1. Prismatic Table by Isamu Noguchi for Vitra  2. Prince Aha Stool by Philippe Starck for Kartell  3. Small Tablo Table from Normann Copenhagen  4. Turn Tall End Table by Blu Dot  5. Tablo Tray Table by Design House Stockholm  6. Gem Side Table by Tom Dixon  7. Around Coffee Table by Thomas Bentzen for Muuto  8. Corks by Jasper Morrison for Moooi  9. DLM Side Table by Thomas Bentzen for HAY  10. Left Twist Cube by Frank Gehry for Heller

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Colorful Tile That Can Create Various Patterns by Rotating It

Design studio Dsignio has come out with a new tile for Harmony-Peronda that lets you play around with the design simply by rotating the tile. A variety of compositions can be created strictly from using the single, hexagonal tile, Roll, in different positions which leads to endless possibilities.

Orderly or more chaotic, the choice is yours and no matter what direction you go in, you’ll have a graphic floor that stands out. The tile also comes in different colors letting you choose what works best for that environment.

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A cocoon of timber hovering over the bay

This is the kind of architecture that makes my heart sing. Designed by Dorrington Atcheson Architects as a family holiday home, it features a stunning combination of location and elements: warmth, understated beauty and true integration into its amazing location.

Perched above a bay in Kawau Island in New Zealand, the orientation and design makes a hero of the view that stretches from the headland across the Bon Accord harbour and out to sea. The design is reminiscent of a luxury campsite, featuring an understated pavilion style cocoon of timber formed with cedar ceilings, plywood walls and oak overlay flooring and punctuated by the black lines of the windows, roof, cabinetry and furniture.

A consistency and harmony of materials follows through the home’s two pavilions which includes a social hub with modest kitchen, living and dining area and a separate sleep zone with bedrooms, bathrooms and a bunkroom for the kids.

Surprise shots of colour to the bedrooms and bathrooms provide a playful contrast against black and timber theme of the house.

Let me know your thoughts in the comments

{Photography by Emma-Jane Hetherington}

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Roundup: 10 Cool, Modern Bookshelves

Most likely, the older we get the more books and knick knacks we acquire, which means, we need somewhere to put them. Bookshelves come in all shapes and sizes giving us all plenty of options for storage, meaning there’s no excuse for picking something you don’t like. No matter your budget, you can find something pretty cool giving your beloved books a loving home. Here are 10 options we scoped out and would love to bring home with us.

Skyline Bookshelf by Vincenzo De Cotiis for Ceccotti
You’ll have to dig deep in your pockets for this one, which is made out of various wood veneers.

Aksel Tall Wall Shelf by URBN
Long and narrow, this compact shelf steers clear of a conventional shelf with asymmetrical compartments.

CHEFT Collection Bookshelf by Maryam Pousti of Studio Pousti
Composed of slanted boards, this unique shelf was inspired by Persian architectural patterns.

Liber A Bookcase by Tonelli
A complex, maze-like bookcase made out of clear glass with a mirrored base to reflect light.

Prairie Vertical Bookcase by Sauder Boutique
A black powder-coated and metal-plated, brushed bronze bookcase with horizontal, vertical, and diagonal bars for accents.

SHILF Shelving Version 4.0 by Blu Dot
A modular system that lets you combine steel components together as you like, all without tools or hardware.

Sundial by Nendo for Kartell
A glossy black frame holds satin-finished or transparent dividers that are set at slightly varying angles to mimic sundial shadows.

Funky Bookshelf by Shiner International
A web-like design crafted out of plywood that can be used vertically or horizontally.

Delta 005 by TemaHome
A large bookcase composed of slanted and vertical boards that hold shelves in between.

REK Bookcase by Reinier De Jong
This clever bookcase grows as your book collection grows. The more books you acquire, simply slide the structure out to create more space.

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Sunset Magazine’s 2015 Idea House

Located in the Hilltop area of Denver, Colorado is Sunset Magazine’s 2015 Idea House, which saw the transformation of a mid-century modern ranch. The 1954 home was renovated by Jonas DiCaprio, of Design Platform, to become a three story, 5,100 square foot home complete with five bedrooms and 5.5 bathrooms.

The outdoor landscaping was overseen by Jessica Lummus of Environmental Designs who went with a drought-tolerant design.

The original brick ranch remains and acts as the base for the second floor where they were challenged to match the new brick with the old. A large outdoor deck was also included in the new design.

The entry wall/screen were custom made to provide separation between the entryway and the living area, while also creating storage and sight lines.

Megan Hudacky of cky design designed the modern interiors and made sure to honor the original home’s era when it came to style.

Hudacky incorporated a combination of established local designers and artists, as well as up-and-coming ones to furnish the house.

The kitchen features mid-century-inspired tile that’s paired with hickory cabinets and brass accents.

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Ilot: A Rug Made From Felt and Wicker

During a residency in Fay Billot, a village in the French countryside, designer Marine Hunot worked with rattan and wicker basket craftsman on a project called Ilot (French for ‘island’). The result is a rug that combines two materials – wicker and felt.

You wouldn’t expect to find those two materials together in one object, much less a rug, with its carefully braided rattan center and the way it connects the felt pieces.

The project was made possible by la Drac Champagne Ardennes, l’Orcca, and the réseau champ’art.

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Rocking Swing by Clara Rivière & Tobias Nickerl

Clara Rivière and Tobias Nickerl took a look at both the rocking chair and the swing and cleverly combined the two into one, fun design – the Rocking Swing. The goal? To bring the childhood pleasure of swinging, together with the stereotypical grandparent rocking chair, and creating intergenerational fun.

The hybrid swing/rocking chair performs double movements – you can rock, you can swing, or you can do them both at the same time.

The light green frame holds the leather seat via bright orange ropes in this indoor/outdoor design.

Photos by Véronique Huyghe.

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Miniature Concrete Buildings by Material Immaterial studio

Material Immaterial studio designed a miniature community of modern, concrete buildings as a way to celebrate the beauty of concrete and all the material’s contributions to modern design. Dubbed ‘SPACES’, the project looks to iconic buildings of the last century, like Le Corbusier’s Villa Savoye, Frank Lloyd Wright’s Fallingwater, Oscar Niemeyer’s Brasilia, and Tadao Ando’s Church of the Light, all constructed with concrete.

Each individual piece, with its volumes and voids, is meant to give the imagination a glimpse into what hides within. The nine pieces are designed to be placed together around the central ‘Kund’, forming a community space.

Photos by Sameer Tawde.

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Stockholm: Sideboards That Combine Wood and Aluminum

Designer Mario Ruiz combines natural and stained woods with polished and anodized aluminum in his new collection of sideboards for Punt called Stockholm.

The rectilinear structures are composed of wood, as are the drawers which are free from hardware. Each sideboard’s top has an aluminum skin that continues up three of its sides. The aluminum comes in gold, pale rose, black, silver or bronze and the units themselves are available in several heights and widths.

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A Chair And Table That Look Like They’re Racing Forward

Cummins Design, out of Sydney, Australia, designed this angular set that includes the PSA2 armchair and the matching PSCT coffee table. Each piece is handcrafted out of sustainable Australian materials, including solid Tasmanian Blackwood, solid and veneer Blackbutt, and Hoop Pine plywood.

The PSA2 chair is an updated version of the Pat Spratt armchair (PSA) that was originally designed in 2013. Just like the original ergonomic design, the pressed plywood seat floats between the bold, polygonal arms that form the structure.

The PSCT (Pat Spratt Coffee Table) complements the slanted nature of the armchair, as well as its complex joinery.

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Fuzzy Pixels: New Robotic “Mirrors” by Daniel Rozin

Israeli-American artist Daniel Rozin defies the laws of technology again with new robotic “mirrors” at bitforms gallery in New York. Like his exhibition featured here two years ago, Rozin uses objects as physical pixels, each moving on an individual motor to “reflect” whatever stands in front of them. The result is a low-resolution, non-digital video screen made of objects.

Photographs don’t do the magic of these high-tech artworks justice, so enjoy a video of each artwork after the still images.

PomPom Mirror, 2015

PomPom Mirror, 2015 (detail)

In PomPom Mirror above, Rozin uses 928 “faux fur pom poms” that push in front or behind each other to create a high-contrast, black and white image of the viewer. The expansion of the “pixels” feels like ink soaking through the back of a paper towel.

Below, Penguins Mirror contains 450 plush toys that rotate 360 degrees to cast your shadow with their white bellies. Step away from either sculpture for a moment, and they will enter a sort-of “screen saver” mode that’s equally entrancing.

Penguins Mirror, 2015

Penguins Mirror, 2015 (detail)

I’ve been viewing Rozin’s work for nearly 10 years now, watching a progression from wood, to rust, and now fuzz.  These new softer sculptures hit me differently – and not just because of the material. These new works are significantly slower/delayed than early works with far lower “resolution”. My immediate thought was that he was moving backwards, losing the magic of instant and accurate reflection. Standing in front of them however, I found myself interacting with them differently and seeing more. The delay encouraged me to stand motionless for a second, waiting to be captured and watching the process as much as the result. Though no more than 1 or 2 seconds delayed, I suddenly felt like I was sitting for a portrait at a time when cameras took hours to capture a sitter and when taking a “selfie” was an event and a privilege in itself.

Darwinian Rotating Lines Mirror, 2014

The show also contains a couple of fully digital works that “reflect” you on flat-screen monitors. Sketching you slowly with strange algorithms of charcoal-esque lines, these require you to stand motionless for about 8 seconds, or simply play with the abstraction of your own movement.

Daniel Rozin’s works look at you as much as you look at them. They don’t simply capture your movement, they affect and modify it. If you’re in New York, go experience these in person. And I hate to say it, but bring your iPhone, because these make for some amazing selfies.

What: Daniel Rozin: Decent With Modification
Where: bitforms gallery, 131 Allen Street, New York
When: May 13 – July 1, 2015

All Photographs courtesy bitforms gallery, New York. Photographed by John Berens.

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Creative Furniture Inspired by M.C. Escher

Studio Isabell Gatzen recently launched the DEBUT collection which explores contrasts that still manage to achieve a sense of harmony in form, function, and style. Inspired by M.C. Escher, the pieces in the collection reflect symmetry, order, and optical illusions by playing with light and weight.

The DON’T SCREW WITH ME shelf is made with white Parthenon marble that’s supported by a black anodized aluminum base. The frame and shelves are precision engineered so they interlock, doing away with the need for screws.

The HOOK ME UP table is made from three solid, white Parthenon marble legs that fit together to form a burr joint. A smoked glass tabletop completes the look.

The SEE RIGHT THROUGH ME mirrors are made with the same white marble which holds a one-way mirror. The come in small, medium, and large and can be used in different combinations.

The LET IT SLIDE bowl contains two angled marble sections that are held together with an anodized aluminum ring.

The 721 CANDLESTICK is made of solid brass that’s engineered to connect with another one letting you create a modular candle arrangement. Available for purchase here.

The WALK ALL OVER ME rug features a classic herringbone pattern in a gradient that was inspired by M.C. Escher’s mathematical and geometrical designs.

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Design Crossover: Getting Creative With Wood

For this Design Crossover post, let’s take a look at some the innovative ways to use wood in the world of design, from fashion to architecture.

German designer Elisa Strozyk creates textiles out of simple chips of wood using repetitive geometry.

Inspired by the organic curves from water-damaged parquet flooring, she wanted to test how to create that same effect (spoiler alert… it worked). As her ideas and design business has grown, she has also created pendants, accordion furniture and even clothes out of wood.

Architecturally inspired, this delicate wood clutch by Tesler + Mendelovitch beautifully combines the warm texture of wood with the functional form of project design.

Each clutch is handmade to order and packed in an eco-friendly wooden case and is available at Ahalife.

Image from Retail Design Blog

As the saying goes, design is in the details. This Lululemon storefront in Toronto is full of details, specifically 35,000 blocks of reclaimed wood from over 20 species. It resembles a pixelated image, attracting shoppers with its unique design.

This statement piece is handmade from walnut, sanded to softness and finished with oils. Each wooden ring that SudioAMF creates is unique. She also does bracelets, earrings and necklaces.

Image by Adam Letch

This Cape Town home by SAOTA embraces the use of wood, opting for a beautiful natural focal point over the kitchen. The use of mixed materials offer this home a clean, modern aesthetic.

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