Mompreneurs
109 views | +0 today
Follow
Mompreneurs
All about entrepreneurs that are moms!
Curated by jenncolgan
Your new post is loading...
Your new post is loading...
Scooped by jenncolgan
Scoop.it!

3 Habits of Highly Unsuccessful Businesses

3 Habits of Highly Unsuccessful Businesses | Mompreneurs | Scoop.it
We mostly hear about what great businesses do well. But there are lessons to be learned from the traits that keep many businesses from reaching their potential.
more...
No comment yet.
Rescooped by jenncolgan from Social-Business-Marketing
Scoop.it!

Social Traffic Shopping Insights™ 2012

Social Traffic Shopping Insights™ 2012 | Mompreneurs | Scoop.it

The following Infographic, based on a study from RichRelevance , looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31, comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

•Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).
• Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%).
• Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).

 

By RichRelevance . http://bit.ly/NFZOlu

Source. http://bit.ly/S8B163


Via maxOz
more...
No comment yet.
Rescooped by jenncolgan from Business and Marketing
Scoop.it!

SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012

SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012 | Mompreneurs | Scoop.it
Google is moving fast and algorithms improve rapidly. It’s not easy keeping up with the latest in SEO, so I asked the top SEOs of our industry what we should do more of in 2012, and what we should stop doing. Enjoy these 2012 SEO tips!

Via Gregg Breward
more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

600+ Places to Share Your Content and Get MORE Traffic…

600+ Places to Share Your Content and Get MORE Traffic… | Mompreneurs | Scoop.it

The Ultimate List of Places to Guest Post...get your posts seen by more eyeballs!

more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Secrets to a Successful Social Media Strategy

Secrets to a Successful Social Media Strategy | Mompreneurs | Scoop.it
The secret to successful social media marketing is to use what you've already got. Don't think you have anything? Think again.
more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Being an entrepreneur: The eight questions you need to answer 'yes' to [INFOGRAPHIC]

Being an entrepreneur: The eight questions you need to answer 'yes' to [INFOGRAPHIC] | Mompreneurs | Scoop.it

It takes a certain type of person to be a successful entrepreneur, according to this infographic by XLN Telecom. Have you got what it takes?

more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Unusual Business Cards From Moo.com - My Charming Life!

Unusual Business Cards From Moo.com - My Charming Life! | Mompreneurs | Scoop.it
Unusual business cards can separate your business and blog from the pack. Moo.com's mini moos are a great, affordable option.
more...
No comment yet.
Rescooped by jenncolgan from Social-Business-Marketing
Scoop.it!

Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | Mompreneurs | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


Via maxOz
more...
maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
Scooped by jenncolgan
Scoop.it!

Blog Giveaway Laws: Are Your Blog Giveaways Illegal?

Blog Giveaway Laws: Are Your Blog Giveaways Illegal? | Mompreneurs | Scoop.it
Do you know about blog giveaway laws? Do you follow them for your blog? Read up on the laws and how they affect the giveaways you do.
more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Top 5 no-no's for mompreneurs

Top 5 no-no's for mompreneurs | Mompreneurs | Scoop.it
Editor’s Note: Holly Reisem Hanna is the Founder and Publisher of The Work at Home Woman, an award-winning website dedicated to helping women and moms fulfill their dreams of working from home or becoming self-employed.
more...
No comment yet.
Rescooped by jenncolgan from Social-Business-Marketing
Scoop.it!

3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | Mompreneurs | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


Via maxOz
more...
Vitor Martins's curator insight, November 25, 2013 2:06 PM

Who's going to manage all the social Networks?

Scooped by jenncolgan
Scoop.it!

Five Strategies for Balancing Motherhood and Business: Help for the Work-at-Home Mom | Jill Savage

Five Strategies for Balancing Motherhood and Business: Help for the Work-at-Home Mom | Jill Savage | Mompreneurs | Scoop.it
Today's post is brought to you by Teresa Ceniccola who serves as a mentor to moms who are running a business.
more...
No comment yet.
Rescooped by jenncolgan from Social-Business-Marketing
Scoop.it!

LinkedIn Is The Best Social Network For Improving SEO

LinkedIn Is The Best Social Network For Improving SEO | Mompreneurs | Scoop.it
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.

 Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

 Zarrella compiled a database of 25,000+ URLs that had been shared at least once on Facebook, Twitter, and LinkedIn. The URLs were all at least one month old and had a minimum of one incoming link. 

 

The Study found that, while Facebook and Twitter users share the most links to content, the number of links directed at that content is higher per share via LinkedIn.

 

This is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

For best results,  develop a strategy for LinkedIn that includes posting links to your relevant content. 

In this slideshow, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin show a graph of these results, as well as some key findings from HubSpot’s Report:

The State Of SEO And Internet Marketing In 2012:

#How to utilize content in your SEO and inbound marketing

#How to stay competitive in the rapidly evolving Internet marketing landscape

#What the best SEO practices in today’s marketing industry are

#Data that will help you make smarter marketing decisions

 

By Pam Dyer. http://bit.ly/OVjOzj

The State Of SEO And Internet Marketing In 2012. http://bit.ly/SiVkEf

Source. http://bit.ly/OXIF6o


Via maxOz
more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Infographic: Women Entrepreneurs, Business Goals and Journeys

Infographic: Women Entrepreneurs, Business Goals and Journeys | Mompreneurs | Scoop.it
By: The American Express Open Forum

As small-business advocates we set out to discover what was happening among women entreprene (Is the economic impact of women-owned businesses on the rise?
more...
No comment yet.
Scooped by jenncolgan
Scoop.it!

Number of women-owned businesses continues to surge

Number of women-owned businesses continues to surge | Mompreneurs | Scoop.it
The Huntsville area called "one of the healthiest environments" for women to start businesses.
more...
No comment yet.
Rescooped by jenncolgan from Business and Marketing
Scoop.it!

Social Media Rules! The 36 Rules Of Social Media (Infographic)

Social Media Rules!  The 36 Rules Of Social Media (Infographic) | Mompreneurs | Scoop.it
Normally, I’m not a big fan of following the rules. I’ve always operated under the motto “it’s better to beg for forgiveness than ask for permission.”

 

However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point.


Via Gregg Breward
more...
No comment yet.