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Latest in the content marketing best practices, findings and tools, provided by practitioners and bloggers on the topic
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Top 10 Content Strategy Articles of 2012

Top 10 Content Strategy Articles of 2012 | Mohtawa Content Marketing | Scoop.it

Ahava Leibtag is a digital strategist, content creator and President of Aha Media Group. She give us 2012's top 10 content strategy articles.

 

Contributions from Margot Bloomstein, Sara Wachter-Boettcher, Karen McGrane, Rachel Lovinger Corey Vilhauer and Gerry McGovern, among others...

 

Hussain Al Essa's insight:

2012 was a good year for content. Let's explore why. 

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3 Types of Content that Can Bring In More Leads

3 Types of Content that Can Bring In More Leads | Mohtawa Content Marketing | Scoop.it
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Via Stefano Principato
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Find out more about the 3 content types in this interesting article. 

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Content Strategy For Non-Profits

Planning and Executing a Successful Drupal Implementation [MM.DD..YY] [PRESENTER] CONTENT STRATEGY FOR NON-PROFITS

Via Stefano Principato
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6 Dos & Don'ts of Content Marketing

6 Dos & Don'ts of Content Marketing | Mohtawa Content Marketing | Scoop.it
Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.
Hussain Al Essa's insight:

Very useful for all who are investing in content.

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Your Content Strategy Should Not Be Real-Time | Edelman Digital

Your Content Strategy Should Not Be Real-Time | Edelman Digital | Mohtawa Content Marketing | Scoop.it
Real-time content creation or what's being described as a “newsroom for brands” should not be the focal point of your content strategy.
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Content Marketing The New Branding

Content Marketing The New Branding | Mohtawa Content Marketing | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception


The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.


How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.

 

Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.

 

By Frank Strong.  http://bit.ly/Slb0on

Source. http://bit.ly/QTutJS


Via maxOz
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Killer guide to which type of content works for your brand. 

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maxOz's comment, September 26, 2012 3:37 AM
Thanks Liz & Gerrit for sharing
maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Paula Silva's comment, March 3, 2014 3:24 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Top 3 Reasons a Copywriter Is A Must-Have Business Expense | Business 2 Community

Top 3 Reasons a Copywriter Is A Must-Have Business Expense | Business 2 Community | Mohtawa Content Marketing | Scoop.it

A well-written, well-rounded business website is must-have business tool. More and more people are relying upon the Internet to find new businesses and without an Internet presence you could be losing out on gaining new customers, but that doesn’t mean you should just slap something down and call it a website. 


Via C-Marketing
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Copywriters are always needed. Besides ad campaigns, copy is also needed for product description, presentations, brochure writing, website and social media content. If your organization is fast moving then its worth the investment. 

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