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The Ingredients of a Press Kit

Marketing, Entrepreneur - The Ingredients of a Press Kit - Entrepreneur.com
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7 ways PR pros can manage client expectations

7 ways PR pros can manage client expectations | Focus PR | Scoop.it
Setting and maintaining reasonable goals is a necessity for public relations agencies to grow and decrease turnover. These tips can help.
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10 common—and crucial—copyright questions for communicators

10 common—and crucial—copyright questions for communicators | Focus PR | Scoop.it
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of 'fair use.'
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8 resources for finding the perfect word

8 resources for finding the perfect word | Focus PR | Scoop.it
If you’re searching for a specific term or looking to get out of a repetitive rut, these tools can help.
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5 ways to translate your storytelling to PR

5 ways to translate your storytelling to PR | Focus PR | Scoop.it
Telling an impactful story in your branded content can be difficult. If you've got the writing chops but lack a vision for audience engagement, look no further than this infographic.
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Want Media Coverage? 30 Ideas for Creating News Stories Journalists Will Love

Want Media Coverage? 30 Ideas for Creating News Stories Journalists Will Love | Focus PR | Scoop.it
Ever scrambled around to find PR opportunities to raise the profile of yourself and your business to get media coverage? News stories are a great way to get coverage in the press and media.
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Eight Media Relations Tips Most PR Pros Totally Miss

Eight Media Relations Tips Most PR Pros Totally Miss | Focus PR | Scoop.it
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing.
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9 steps to writing engaging content

9 steps to writing engaging content | Focus PR | Scoop.it
Many bloggers struggle to keep their readers loyal and their websites relevant. To ensure that your blog stays successful, consider how one writer creates enticing posts.
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Do PR pros over-rely on media relations?

Do PR pros over-rely on media relations? | Focus PR | Scoop.it

How people consume news keeps changing. Whether you reach consumers in digital pubs or on social media, this pro suggests that PR move further away from traditional media relations.

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PR Daily News: Public Relations news and marketing in the age of social media | Home

PR Daily News: Public Relations news and marketing in the age of social media | Home | Focus PR | Scoop.it

PR Daily provides public relations professionals, social media specialists and marketing communicators with a daily news feed.

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Why PR and Marketing Must Work Together to Measure Success

Why PR and Marketing Must Work Together to Measure Success | Focus PR | Scoop.it

With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts.

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5 Inexpensive Ways to Do PR for Your Company

5 Inexpensive Ways to Do PR for Your Company | Focus PR | Scoop.it

Here are a few ways to get your name out there without spending a lot of money.

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7 Ways to Determine Who on Your Team Could Speak for the Company

7 Ways to Determine Who on Your Team Could Speak for the Company | Focus PR | Scoop.it
The ideal spokesperson is the person on your staff who is always talking positively about the company already.
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PR pros’ role in the fake news epidemic

PR pros’ role in the fake news epidemic | Focus PR | Scoop.it
Are you OK with clickbait headlines and subjective reporting, as long as you’ve gotten the media coverage you covet? Here’s why such attitudes have perpetuated the problem, one pro argues.
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4 Ways CEOs Can Create an Effective PR Strategy

4 Ways CEOs Can Create an Effective PR Strategy | Focus PR | Scoop.it
Step up, speak up and create your own media. If nobody pays attention, get help.
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There are now nearly 5 PR pros for every reporter

There are now nearly 5 PR pros for every reporter | Focus PR | Scoop.it
As the PR field flourishes, journalists are becoming a vanishing breed. The current scale is more than double the ratio of 15 years ago. This analysis from Muck Rack shows pay levels reflect both trend lines.
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4 timely PR lessons from William Shakespeare

4 timely PR lessons from William Shakespeare | Focus PR | Scoop.it
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
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10 crucial steps to great media interviews

10 crucial steps to great media interviews | Focus PR | Scoop.it
All eyes are on an organization’s spokesman—especially if it’s the chief—when he or she goes on camera to answer questions. Here’s how to deliver an impeccable address.
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The Mistakes That Make a PR Crisis Even Worse

The Mistakes That Make a PR Crisis Even Worse | Focus PR | Scoop.it
The surest way to turn a problem into a crisis is to pretend there is no problem.
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5 Things Not to Do When Pitching Journalists

5 Things Not to Do When Pitching Journalists | Focus PR | Scoop.it
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
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Top Skills for PR Professionals of Tomorrow

Top Skills for PR Professionals of Tomorrow | Focus PR | Scoop.it

The prerequisite attributes for Public Relations professionals remain writing, pro-activeness, attention to detail, good interpersonal skills and media rel...

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Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software | Focus PR | Scoop.it

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers wi

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13 steps to becoming a more productive writer

13 steps to becoming a more productive writer | Focus PR | Scoop.it
Time of day matters, as do making time to read and keeping a tidy workspace, and that ticking timer can have you salivating over the prospect of composing your latest essay or blog post.
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Why You Need Media Relations in Your B2B Communications Plan

Why You Need Media Relations in Your B2B Communications Plan | Focus PR | Scoop.it

B2B public relations plans can use media coverage to disseminate your company’s messaging, build trust with potential clients and the community.

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5 Ways PR Can Boost Your B2B Branding

5 Ways PR Can Boost Your B2B Branding | Focus PR | Scoop.it

Binge watching. Googling. How many of us would be able to define these words 10 years ago? We wouldn’t, because they didn’t exist.

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