Mobile Advertising
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Mobile data usage in US more than doubles: report - Computer Business Review

About 1.16 trillion megabytes of data was used during the period (Interesting stats :: Mobile data usage in US more than doubles: report http://t.co/MugpxrPD...)...
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Local Advertising Will Dominate Mobile Ad Spending

Local Advertising Will Dominate Mobile Ad Spending | Mobile Advertising | Scoop.it
BIA Kelsey recently reported that almost 70% of total mobile ad spend will be local by 2015. Kelsey defines local as geo-targeted ads that may include local copy and/or calls to action (call, map, address of nearest location).

 

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Five Ways to Market to Gen-Y

Five Ways to Market to Gen-Y | Mobile Advertising | Scoop.it
Marketing Strategy - The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways ...
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Yahoo's Mobile Sales Head Joins Ad Startup Drawbridge ...

Yahoo's Mobile Sales Head Joins Ad Startup Drawbridge ... | Mobile Advertising | Scoop.it
Drawbridge, a cross-device ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, announced today it has hired Yahoo's former mobile sales head as its new vice president of sales and ...
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Apple & Samsung Hold 55% of the Smartphone Market, but Earn 90 ...

Apple & Samsung Hold 55% of the Smartphone Market, but Earn 90 ... | Mobile Advertising | Scoop.it
According to some new figures by ABI Research, Samsung and Apple captured 55% of global smartphone shipments in the first quarter of 2012, but took in over 90% of the market's profits. Looking at vendor shipments for the ...
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Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs ... - Search Engine Watch

Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs ... - Search Engine Watch | Mobile Advertising | Scoop.it
Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs ...Search Engine WatchDoes Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone?
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What Account People Really Think About Advertising

What Account People Really Think About Advertising | Mobile Advertising | Scoop.it

What Account People Really Think About AdvertisingIn this profanity-laden rant, the account guy asks the age-old question: "Why didn't I go work at YouTube?

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Why Mobile Will Dominate the Future of Media and Advertising

Why Mobile Will Dominate the Future of Media and Advertising | Mobile Advertising | Scoop.it
We're about to enter a world where there are more tablets and smart phones than PCs. If you're in the mobile advertising business, your rocket ship takes off in five, four, three ...
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Why Mobile Will Dominate the Future of Media and Advertising

Why Mobile Will Dominate the Future of Media and Advertising | Mobile Advertising | Scoop.it
We're about to enter a world where there are more tablets and smart phones than PCs. If you're in the mobile advertising business, your rocket ship takes off in five, four, three ... (RT @RGA: We're entering a golden age of mobile.
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Microsoft Says a New Day in Smartphones is Coming

Microsoft Says a New Day in Smartphones is Coming | Mobile Advertising | Scoop.it

“Microsoft has all but announced that future iterations of Windows Phone OS will support multicore processors, a hardware consideration that requires software on their end to function efficiently. However, getting developers to code for multi-threaded processing is also key. We should expect for multicore processor support to become official.”  -CNET's Jessica Dolcourt

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Infographic: Global App Revenue Driven by Three Key Markets

Infographic: Global App Revenue Driven by Three Key Markets | Mobile Advertising | Scoop.it
On Wednesday, App Annie published the latest global app data in concert with the launch of its free and premium app store analytics services for the Android...
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Smartphones set to become the fastest spreading technology in human history

Smartphones set to become the fastest spreading technology in human history | Mobile Advertising | Scoop.it

In 2001, there was just one billion mobile phone subscribers — most of them in developed countries. Today there are six billion subscribers, and 73% of those (4.4 billion!) are in developing countries that account for just 20% of the world’s total GDP.

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Rich media search ads drive average 55% CTR hike, says Yahoo's ...

CTRs are far higher on rich media search ads than regular text-based ads.
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7 Quick Tips for Local Mobile Advertising

7 Quick Tips for Local Mobile Advertising | Mobile Advertising | Scoop.it
Increase your revenues with local mobile advertising.
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Mobile App Lets You Document and Report Police Stop-and-Frisk ... - Mashable

Mobile App Lets You Document and Report Police Stop-and-Frisk ... - Mashable | Mobile Advertising | Scoop.it
Mobile App Lets You Document and Report Police Stop-and-Frisk ...MashableThe New York Civil Liberties Union created a mobile app called the Stop and Frisk Watch, so New Yorkers can document and report NYPD abuses related to the ...and more »...
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144i.com - B2B Marketplace & E-Commerce Trade Portal

144i.com is a human-edited Business Marketplace, with leading vertical search technology software with more features than any other platform!
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Video Boosts Mobile Ad Engagement Rates [Study]

Video Boosts Mobile Ad Engagement Rates [Study] | Mobile Advertising | Scoop.it
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
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Facebook Launches First Mobile-Only Ad Product

Facebook Launches First Mobile-Only Ad Product | Mobile Advertising | Scoop.it
Facebook launched Sponsored Stories in the News Feed Tuesday for desktop and mobile users.
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