Mobile Usage & CRM
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Mobile Usage & CRM
How CRM is seizing new opportunies with mobile
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How Social Media Is Changing CRM ~ Social Business Today

"It's big news these days for tech watchers: CRM software stalwarts are rapidly acquiring startups that enable businesses to manage the increasing number and variety of social media platforms better."

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The Era of App Optimization - FOLDEN eMarketing Blog

The attributes and means to do so are awareness of apps being used by individuals and having the capability of being personalized based on analysis of data. Furthermore apps may become a tool equal to crm, which means ...
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Hotel Mobile Marketing & Distribution Do's and Don'ts « HeBS ...

Hotel Mobile Marketing & Distribution Do's and Don'ts « HeBS ... | Mobile Usage & CRM | Scoop.it
... typically focused on providing information like mapping and directions via geo-fencing and location-aware, or upselling services/amenities at the property to current guests, as well as check-ins; Mobile CRM and customer service: resolving...
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How Apples New Passbook Work Could Work For Your Dealership

How Apples New Passbook Work Could Work For Your Dealership | Mobile Usage & CRM | Scoop.it

With Passbook and your dealer mobile app, we have potential to geo-target customers near the dealership – placing a mobile coupon in their Passbook at just the right time. Geo-targeting doesn't end at your dealer's physical ...

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Mobile Rewards Network Kiip Looks to Asia Expansion | ClickZ.asia

Mobile Rewards Network Kiip Looks to Asia Expansion | ClickZ.asia | Mobile Usage & CRM | Scoop.it

He noted that many women play game apps but would not necessarily identify themselves as a gamer. Kiip has also recently enabled the ability to segment its audience in real time as well as geo-targeting capabilities.

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#SoMoLo: Big Data Helps Power Geo Targeted Mobile App ...

#SoMoLo: Big Data Helps Power Geo Targeted Mobile App ... | Mobile Usage & CRM | Scoop.it
Geo targeted mobile advertising. American Express is testing ads on their mobile app in NY & LA, and Big Data will help AMEX real-time connect with the SoMoLo shopper.
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How Mobile Apps Are Transforming CRM | Cardagin Media

How Mobile Apps Are Transforming CRM | Cardagin Media | Mobile Usage & CRM | Scoop.it

How Mobile Apps Are Transforming CRM ... This article will delve into various areas of the customer life-cycle where mobile apps are already having a transformational impact on the customer experience. Greatly...

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Analysts predict social, mobile CRM as main trends for 2012

Learn why in 2012 mobile CRM, social CRM and CRM analytics will be important as companies look to improve the customer experience.

Via Adsente
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Analysts predict social, mobile CRM as main trends for 2012

Learn why in 2012 mobile CRM, social CRM and CRM analytics will be important as companies look to improve the customer experience.


Via Romain Franczia
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Mobile Monday: New Mobile campaigns by some famous brands

Mobile Monday: New Mobile campaigns by some famous brands | Mobile Usage & CRM | Scoop.it

Mobile Monday: "McDonald's is expanding its recent mobile CRM test in Northern California to between 500 and 600 McDonald's locations this summer."

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New ambient social apps enable brands to proactively connect with ...

New ambient social apps enable brands to proactively connect with ... | Mobile Usage & CRM | Scoop.it
While these apps do not yet have huge user bases, the potential for marketers is there. Early adopters can run pilot programs to learn how to win now. Simply put, these geo-social mobile apps help users and marketers learn ...
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What Apple's New Passbook Means for Your Dealership | CarZillions

What Apple's New Passbook Means for Your Dealership | CarZillions | Mobile Usage & CRM | Scoop.it
With Passbook and your dealer mobile app, we have potential to geo-target customers near the dealership – placing a mobile coupon in their Passbook at just the right time. Geo-targeting doesn't end at your dealer's physical ...
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Google Android Mapping App Allows Businesses to Track Mobile ...

Google Android Mapping App Allows Businesses to Track Mobile ... | Mobile Usage & CRM | Scoop.it
The new service is built on Google's mapping and geo-location infrastructure, which will enable it to use workers' mobile devices to report their locations wherever they are working, according to Google.
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72 New APIs: Full-text Search, Surveys and Restaurant Reservations

72 New APIs: Full-text Search, Surveys and Restaurant Reservations | Mobile Usage & CRM | Scoop.it
Lemon API: Lemon is a mobile app that organizes personal financial data. Users add all of their personal information by taking pictures of their receipts, credit cards, debit cards, and loyalty cards.
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Xtify Reports Location-Triggered Push Notifications Three Times More Effective ... - San Francisco Chronicle (press release)

Xtify Reports Location-Triggered Push Notifications Three Times More Effective ... - San Francisco Chronicle (press release) | Mobile Usage & CRM | Scoop.it

Xtify Reports Location-Triggered Push Notifications Three Times More Effective ...San Francisco Chronicle (press release)Geo-targeted push notifications provide unprecedented levels of context and customer engagement for mobile marketers.

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Men Are From Foursquare, Women Are From ... - CRM Strategy

Men Are From Foursquare, Women Are From ... - CRM Strategy | Mobile Usage & CRM | Scoop.it

They are hanging out on Foursquare and other geo-location sites, outnumbering women by a 2:1 ratio. Meanwhile, on our Facebook page, women outnumber men by the same ratio. Of course, Foursquare isn't anywhere as ...

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Geo Social Data: Patterns of Everyday Life « « Gnip Blog Gnip Blog

Geo Social Data: Patterns of Everyday Life « « Gnip Blog Gnip Blog | Mobile Usage & CRM | Scoop.it

Companies are starting to create passive geolocation checkins such as EpicMix from Vail Resorts, which enables skiers to automatically check in using the RFID tags on their ski lifts. The system tells users how much they skied, where they skied, their vertical ascents and where their friends are on the mountain. 

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2nd Trip Around The Mobile And Social CRM World In Links ...

2nd Trip Around The Mobile And Social CRM World In Links ... | Mobile Usage & CRM | Scoop.it
2nd Trip Around The Mobile And Social CRM World In Links: Targeting, BuyVsBuild, M&A, Mobile Strategy. Published March 2, 2012 – 12:55 pm by kane. I'm telling you – so many juicy stories in the news this week.

Via Tony Fish
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Gartner: Mobile CRM gives better ROI than social

Gartner: Mobile CRM gives better ROI than social | Mobile Usage & CRM | Scoop.it

Gartner ugotavlja, da se investicija v "Mobile CRM" prej povrne kot v "Social CRM". Jamie Yap iz ZDNet pojasnjuje, zakaj.


Via Igor Pauletic
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CRM, Social CRM, and Location-Aware Mobile Apps

CRM, Social CRM, and Location-Aware Mobile Apps | Mobile Usage & CRM | Scoop.it

I recently posted a piece on the power of location-aw (CRM, Social CRM, and Location-Aware Mobile: Blogged: CRM, Social CRM, and Location-Aware Mobile Apps: http:... http://bit.ly/fu6aVL #SRM)


Via Pekka Puhakka
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Étude de cas : Carrefour élabore une application de m-Commerce innovante avec Convertigo

Étude de cas : Carrefour élabore une application de m-Commerce innovante avec Convertigo | Mobile Usage & CRM | Scoop.it

Carrefour est le premier dans l'industrie de la grande distribution à proposer une expérience utilisateur continue entre PC et smartphone. Les clients peuvent commencer leurs achats en ligne sur un PC et les terminer sur un téléphone mobile, et vice versa.

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LoungeUp | A New Touch To Hospitality

LoungeUp | A New Touch To Hospitality | Mobile Usage & CRM | Scoop.it

Augmentez la satisfaction des clients de votre hôtel en devançant leurs préférences

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