Mobile Trends at Retail
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Mobile Trends at Retail
Latest Mobile Happenings at Retail
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Apple Wobbles as Mobile World's Walls Come Down

Apple Wobbles as Mobile World's Walls Come Down | Mobile Trends at Retail | Scoop.it
Openness. Choice. Balance. These are the early buzzwords at Mobile World Congress, the industry's massive annual confab.
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Mobile Spurs Digital Coupon User Growth - eMarketer

Mobile Spurs Digital Coupon User Growth - eMarketer | Mobile Trends at Retail | Scoop.it
Digital couponing has become a widespread activity among US adults, and the number of digital coupon users continues to grow, albeit modestly. Driving this increase are those consumers redeeming coupons via smartphones.
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Holiday Shopping More Mobile Than Ever

Holiday Shopping More Mobile Than Ever | Mobile Trends at Retail | Scoop.it
With smartphones in the hands of ever more consumers, their use in holiday shopping has risen substantially. Younger smartphone users even consider their phone a more effective resource for in-store shopping than speaking with a store associate.
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Consumers Expect Effectiveness From In-Store Mobile Offerings

Consumers Expect Effectiveness From In-Store Mobile Offerings | Mobile Trends at Retail | Scoop.it

Shoppers are checking their phones in ever-greater numbers while they browse brick-and-mortar stores, and marketers are targeting them with offers and information to help encourage purchase at the last mile. But according to research from branding solutions provider G2 USA and Savitz Research, consumers do not appreciate when those mobile in-store technology offerings don’t work, and are likely to fault the brand for the inconvenience—a situation that does not bode well for sales.

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Few small-biz websites ready for mobile vSpash study finds

Few small-biz websites ready for mobile vSpash study finds | Mobile Trends at Retail | Scoop.it

A new study from vSplash found that 98 percent of small and medium-sized businesses are not equipped to capitalize on the rise of mobile shopping—and that not having mobile-optimized websites could hurt them this holiday season...

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Nearly 70% of Blacks Used Mobile for Shopping Research

Nearly 70% of Blacks Used Mobile for Shopping Research | Mobile Trends at Retail | Scoop.it

African Americans are OK with the ad-for-free content exchange, according to a new study. Among other things, the "African-American Consumers: Still Vital, Still Growing 2012 Report" from Nielsen showed how Blacks with connected mobile devices feel about various digital ad elements such as video and location targeting...

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Americans Get Social on Their Phones

Americans Get Social on Their Phones | Mobile Trends at Retail | Scoop.it

By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population...

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Women More Likely to Go Mobile-Only for Social Activities

Women More Likely to Go Mobile-Only for Social Activities | Mobile Trends at Retail | Scoop.it

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing—especially for less-intensive tasks like web browsing and communication...

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Tablet Shopping Growing, but Retailers Must Keep Up

Tablet Shopping Growing, but Retailers Must Keep Up | Mobile Trends at Retail | Scoop.it

For millions of Americans the tablet is their personal, no-pressure salesperson. “But while consumers are increasingly eager to use tablets to shop, most retailers are failing to meet their expectations...”

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Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer

Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer | Mobile Trends at Retail | Scoop.it
Female grocery shoppers are increasingly turning to mobile grocery apps and social platforms for meal planning and menu inspiration. And a significant percentage of moms seeking recipes are also using Pinterest.
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Social Marketers Dive into Mobile - eMarketer

Social Marketers Dive into Mobile - eMarketer | Mobile Trends at Retail | Scoop.it
A new eMarketer report details the ways marketers are beginning to adapt their social media campaigns to mobile. Social users are increasingly accessing on mobile, and mobile offers new avenues to reach consumers.
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Measuring the Fat Fingers Problem

Measuring the Fat Fingers Problem | Mobile Trends at Retail | Scoop.it

Reports of high mobile click rates seemed too good to be true. Industry-watchers quickly adopted the “fat fingers” theory: that many clicks on mobile ads were accidental, and due to the small screen mixed with clumsy hands and hard-to-avoid placements...

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Consumers Spend More Time with Mobile as Online Growth Slows

Consumers Spend More Time with Mobile as Online Growth Slows | Mobile Trends at Retail | Scoop.it

The shift to mobile is on. According to eMarketer estimates, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years...

 

 

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Retail brands must tap into popularity of mobile shopping

There are now more than 7.5 million consumers who use a retail app on their phone on a weekly basis - the equivalent of almost one in six shoppers. This not only signals the importance of mobile channels but also suggests a significant shift in the way we shop...

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Most TV, Tablet Interactions Involve Another Screen

Most TV, Tablet Interactions Involve Another Screen | Mobile Trends at Retail | Scoop.it

With a sizeable portion of the US population now in possession of multiple media devices, including TVs, computers, smartphones and tablets, maintaining a multiscreen presence is a mandate for marketers...

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Uncovering Demographic Differences in Tablet Activities

Uncovering Demographic Differences in Tablet Activities | Mobile Trends at Retail | Scoop.it

eMarketer estimates there will be nearly 70 million tablet users in the US by the end of this year, an increase of more than 100% over 2011, and that robust penetration gains will continue annually through 2015. Currently, around one in five consumers in the country uses such a device at least once per month, but research indicates not all those users are created equal..

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iPad Use to Nearly Double This Year

iPad Use to Nearly Double This Year | Mobile Trends at Retail | Scoop.it

eMarketer predicts the number of iPad users in the US will rise by over 90% this year to 53.2 million, as loyal users replace older models and new consumers purchase the device...

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