We fail to deliver content relevacy, despite or because of having the best targeting capabilities...
Probabilistic programmatic advertisement offers better scale and transparency compared to determi...
Media agencies do not add value when brands buy programmaticly
Programmatic demand increased 64% and supply with 26% during 2014
Programmatic according to Google, Mobile programmatic grew by 300% during 2014
Best performing companies have integrated sales and marketing, and uses more market automation
Programmatic video reaches 46% of UK population
Fraud and viewability are still concern for brands and agencies
How to Make Programmatic More Creative
The promise of programmatic