Mobile Performance-Based Advertising
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Digby® Unveils Next Generation Location-Based M...

Digby® Unveils Next Generation Location-Based M... | Mobile Performance-Based Advertising | Scoop.it
Digby Unveils Next Generation Location-Based Marketing Capabilities Enabling More Effective Targeting, Measurement and Execution (Digby® Unveils Next Generation Location-Based Marketing Capabilities Enabling More Effective Targeti...
Peter Clough's insight:

Location, location, location...

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Mobile Demand Will Rocket with Improved People-Based Targeting - ClickZ

Mobile Demand Will Rocket with Improved People-Based Targeting - ClickZ | Mobile Performance-Based Advertising | Scoop.it
Mobile Demand Will Rocket with Improved People-Based Targeting ClickZ Mobile advertising campaign performance data is captured by mobile ad networks, technology companies, and the premium publishers, who keep track of which kind of devices are...
Peter Clough's insight:

Demand will rocket - and one day may even catch up to usage. Improved targeting will be a key.

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Is The Tax Man Coming for the Mobile Ad Man? - Mobile Marketing Watch

Is The Tax Man Coming for the Mobile Ad Man? - Mobile Marketing Watch | Mobile Performance-Based Advertising | Scoop.it
Mobile Marketing Watch
Is The Tax Man Coming for the Mobile Ad Man?
Mobile Marketing Watch
Is The Tax Man Coming for the Mobile Ad Man 300x240 Is The Tax Man Coming On Thursday, Senator Max Baucus (D-MT), Chairman of the U.S.
Peter Clough's insight:

Time to text your Congressman! The advertising deduction is in the sights and if enacted, this change would affect every advertiser and  further threaten adsupported media of all types.

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Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ... - TechCrunch

Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ... - TechCrunch | Mobile Performance-Based Advertising | Scoop.it
Amazon Debuts A Cross-Platform App Analytics Service With A/B Testing ...
TechCrunch
With the release of the Analytics SDK, the A/B testing service supports all Android (not just Fire OS) and iOS devices, including iPhone and iPad.
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Peter Clough's curator insight, November 5, 2013 3:40 PM

Once again, Amazon leads the way.

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Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens

Solve Media Launches Effective Mobile Advertising Platform That Delivers Measurable Results Across All Screens | Mobile Performance-Based Advertising | Scoop.it
Peter Clough's insight:

THis looks like a VERY promining new platform for mobile performance based advertising. 

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Real-Time Bidding Spending to Quadruple This Year - eMarketer

Real-Time Bidding Spending to Quadruple This Year - eMarketer | Mobile Performance-Based Advertising | Scoop.it
Dramatic growth in spending, but from a still-small base.

Via Robert Dempsey
Peter Clough's insight:

mobile porogrammatic is growing even faster

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National Advertisers: Time to Get Local | Street Fight

National Advertisers: Time to Get Local | Street Fight | Mobile Performance-Based Advertising | Scoop.it
Local is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory.
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Mobile Advertising Projected to Increase 64% in 2014

Mobile Advertising Projected to Increase 64% in 2014 | Mobile Performance-Based Advertising | Scoop.it
Mobile and native advertising is on the rise in 2014, with spending estimates in the billions and growth rates for increasing greatly.
Peter Clough's insight:

Time to get on board with mobile advertising. It works!

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Tech: New Tumblr Mobile Ad Gives Bra… - Adweek

Tech: New Tumblr Mobile Ad Gives Bra… - Adweek | Mobile Performance-Based Advertising | Scoop.it
Tech: New Tumblr Mobile Ad Gives Bra…
Adweek
The Yahoo-owned social blogging site announced today that it would sell Sponsored Trending Blog placements to brands looking to post messages via Tumblr's mobile app.
Peter Clough's insight:

Sponsired in-stream kicks ass for Facebook will it work as well on Tumblr?

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How to Make Mobile Ads Suck Less - Digiday

How to Make Mobile Ads Suck Less
Digiday
celtra_logo_updated-black-(1)small This is the third installment of a four-part series that explores how agencies are adapting to mobile.
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Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising - Mobile Marketing Watch

Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising - Mobile Marketing Watch | Mobile Performance-Based Advertising | Scoop.it
Mobile Marketing Watch Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising Mobile Marketing Watch Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising Fiksu has just published the findings of a new study...
Peter Clough's insight:

Of Course.

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Tackling the complexities of mobile devices for marketing effectiveness - Mobile Marketer - Columns

Tackling the complexities of mobile devices for marketing effectiveness - Mobile Marketer - Columns | Mobile Performance-Based Advertising | Scoop.it
By Joe LichtenbergWith the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Via Robert Dempsey
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Mobile Marketing Best Direct Response Marketing Ever

Mobile Marketing Best Direct Response Marketing Ever | Mobile Performance-Based Advertising | Scoop.it
Theres little doubt mobile marketing is the future of direct response marketing. Heres why its starting to look like the most effective direct response marketing tool ever. (Mobile Marketing: Best Direct Response Marketing Ever?
Peter Clough's insight:

We are singing this same song.

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Neverblue Extends Mobile Performance Marketing Reach With Launch of Total Call Solutions Program

Neverblue Extends Mobile Performance Marketing Reach With Launch of Total Call Solutions Program | Mobile Performance-Based Advertising | Scoop.it
VICTORIA, BC--(Marketwire - Jan 14, 2013) - Neverblue Media Company, a premier performance marketing services company and part of GlobalWide Media Inc., today announced the launch of its Total Call Solutions program, offering a comprehensive suite...
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