Mobile Path to Purchase
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Consumers’ Mobile Path to Purchase: 5 key findings

Consumers’ Mobile Path to Purchase: 5 key findings | Mobile Path to Purchase | Scoop.it
Consumers’ Mobile Path to Purchase: 5 key findings | http://t.co/q2HxkHLN30
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IDA looks into consumers' mobile broadband experience - Marketing Interactive

IDA looks into consumers' mobile broadband experience - Marketing Interactive | Mobile Path to Purchase | Scoop.it
IDA has launched the pilot for a mobile app that aims to engage consumers to obtain better insights into consumers' mobile broadband usage experience. More here.
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Internet Explosion: 4.6M Mobile Consumers, 3.6B Internet Users By 2017

Internet Explosion: 4.6M Mobile Consumers, 3.6B Internet Users By 2017 | Mobile Path to Purchase | Scoop.it
Cisco Systems estimates 3.6 billion global Internet users by 2017, and more than 48% of the world's projected population of 7.6 billion, will push a trillion gigabytes around the Internet.

Via Don Dea
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Don Dea's curator insight, June 2, 2013 11:42 PM

In 2012, there were 2.3 billion Internet users, about 32% of the world's population of 7.2 billion.

Content delivery networks will carry 51% of total Internet traffic by 2017, up from 34% in 2012. The explosion of content and data traversing the Internet will require faster speeds, as the Internet will create approximately 19 billion global network connections by 2017, up from 12 billion in 2012, according to The Visual Networking Index (VNI) Forecast published by Cisco. The average fixed broadband speed will rise to 39 Mbps in 2017, from 11.3 Mbps in 2012, in part to support the average Internet household that will generate 74.5 gigabytes of data traffic monthly, compared with 31.6 gigabytes last year.



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Changing Needs of Mobile Consumer

One of the biggest trends of 2011 was the explosive use of the mobile internet by consumers. Mobile search, payment and shopping have taken off and consumer ...
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What Is Geofencing?

Geofencing allows a brand to set up a customizable virtual area that if crossed by opted-in consumers, pushes marketing messages to the consumers' mobile dev...
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