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Size matters: how I went from an iPhone to a really big Android phone

Size matters: how I went from an iPhone to a really big Android phone | Mobile Matters | Scoop.it
Late on the night of September 9th, 2012, I was sitting at my kitchen table, going over notes for a piece I was writing about video game arcades. The next morning at 6AM I was bound for an Amtrak...
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Interesting article that counters the "ever-smaller device"  culture....

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Next-gen iPad could use new LED backlighting system to cut weight

Next-gen iPad could use new LED backlighting system to cut weight | Mobile Matters | Scoop.it

Adding to the bevy of rumors surrounding a next-generation iPad release, a report on Thursday says Apple will likely use a modified LED backlight apparatus in a bid to make the 9.7-inch tablet as thin and light as possible.


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Vinicius Bacha's comment, June 6, 2013 7:27 AM
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Bhavik Aegis's comment, June 12, 2013 2:00 AM
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LeoTechnoSoft's comment, June 27, 2013 8:43 AM
Thanks for this information...
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5 Ways to Make Mobile Apps Work for Marketing

5 Ways to Make Mobile Apps Work for Marketing | Mobile Matters | Scoop.it

There’s no longer any debate about the importance of mobile marketing, but when it comes to mobile apps, many companies still struggle with why and how to commit to the effort. Like the early 2000s when businesses believed they should have a website but couldn’t articulate why, the start of this decade is characterized by marketers who decide to invest in mobile apps without a clear understanding of what they want those apps to achieve.

 

Gaining insight into how mobile apps can best be used for marketing is critical. By 2016, ABI Research predicts U.S. consumers will have downloaded 44 billion mobile apps, which means the channel is too big to ignore. But there are also very specific advantages that mobile apps have over other marketing channels. By playing to those strengths, companies can fill in strategic communication gaps and create new marketing opportunities.

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Steve Appman's curator insight, May 10, 2013 8:04 PM

 

App To Do It, www.apptodoit.com located in Chicagoland, are local marketing strategists specializing in mobile apps, mobile websites, and helping small to medium businesses increase their online presence.

 

Today 60% of people are searching for business information on their mobile devices. Of those searches 70 - 90% will result in an appointment or sale the very same day. What do people see when they search for your business online?

 

Steve, from App To Do It says, "Mobile websites help a business get more customers, and mobile apps help a business keep those customers. Our clients realize the power of mobile marketing, and benefit from the advantage of having that one on one communication with their customer base."

 

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Smartphone Photo Quality Doubled With New Tech From Panasonic

Smartphone Photo Quality Doubled With New Tech From Panasonic | Mobile Matters | Scoop.it
Panasonic has unveiled a new approach to light filtering which could come to revolutionize the now inferior quality of low light smartphone photo capturing.

Via Tiaan Jonker
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Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume | Mobile Matters | Scoop.it

by Amy Gesenhues

 

After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users.

 

Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networks, search, and social.

 

The AppsFlyer study found that social app marketing – engagement based on social elements, like users inviting friends to use a mobile app via a social network – scored highest when considering all three measures: conversion rates, user quality and install volume. Games, travel, social apps, and geo-targeted apps all benefited using social marketing channels. AppsFlyer noted that Facebook’s Mobile App Install Ad unit played a pivotal role in driving high quality users at large volumes.

 

While social was the big winner, search proved to deliver the highest quality of users, but lacked the install volume ad networks delivered. Using only queries in mobile search engines and not direct App Store or Google Play searches, the data showed that paid mobile search was most effective for marketing ecommerce, utilities, travel, food and content apps.

 

With high download rates, but lower quality users with lower conversion rates, ad networks appeared to work best when marketing mass market apps and game apps. The report noted that app marketers using mobile ad networks should implement conversion tracking and give the network time to learn data, as well as try manual optimization to achieve stronger results.

 

Incentivized ad networks delivered the highest conversion rates, but lowest average user quality. For app marketers willing to measure all campaign costs and ROI, AppsFlyer believes incentivized traffic can prove cost-effective, stating, “We predict that incentivized networks will move deeper into the conversion funnel to validate ROI for advertisers and enable CPA (Cost Per In-App Action) campaigns by offering advertisers a price per specific action within the application.  

 

Source: http://bit.ly/15mKkwn

 

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Brave New World — Designing For A Maturing Android | Smashing Mobile

Brave New World — Designing For A Maturing Android | Smashing Mobile | Mobile Matters | Scoop.it
In this article we’ll provide guidance on how to deal with some of the problems that exist with Android, and we'll also show you how to start designing your first great Android app.

Via yannick grenzinger
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