Mobile marketing trends
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Compatibility Issues Stalling Mobile Commerce Adoption

Compatibility Issues Stalling Mobile Commerce Adoption | Mobile marketing trends | Scoop.it
As mobile commerce technology advances, one key player is being increasingly left out; the consumer.
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The mobile marketer’s new focus

The mobile marketer’s new focus | Mobile marketing trends | Scoop.it

Mobile marketing has been widely discussed as a channel for achieving a wide variety of marketing goals. And this is indeed true– the mobile channel has great potential to be a game changer for marketers. Mobile can be used to drive awareness, increase brand loyalty, improve or build a database of potential clients. With location services, marketers are now able to tell exactly where customers are and at which times of the day. Instant feedback tools such as QR codes are allowing marketers to tweak their marketing campaigns in real time and with great results. With a tool that can achieve so much, and is so powerful it is easy to get lost in all the possibilities and try to do too much. But one thing that marketers should keep in mind is that all their efforts should be directed towards solely one thing, and that is to increase engagement.

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Facebook Ties-Up with Bango to Improve Conversion Rates

Facebook Ties-Up with Bango to Improve Conversion Rates | Mobile marketing trends | Scoop.it
Facebook has been working to improve its mobile commerce offerings. Its latest move in this direction is the tie up with Bango to offer operator billing to consumers in the US, UK, and Germany.
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