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QR Codes

QR Codes | Mobile Marketing Solutions | Scoop.it

What are qr codes ?

QR (short for 'Quick Response') Codes are two dimensional barcodes. They can be 'programmed' with information which, when scanned by a suitable QR code reader, can be accessed.

The most common device for reading QR codes is the mobile phone. A number of mobile phones now come with a QR reader already installed. For those that don't, it's fairly straightforward to download and install a suitable 'app'

Four basic rules.

Firstly, clarity. QR Codes have error correction technology and can cope suprisingly well with distortion and even damage. However, you want as many people as possible to scan quickly and easily and that means taking care to make sure it's clear and crisp. Use the correct file format, be careful with scaling and for offline work, use good printers and paper/fabric/skin/etc.

Secondly, size. This depends a lot on your target audience and placement. There's little point printing a QR Code 1 inch / 3 cm big on a poster for example. Our advice is do a mockup, get a QR Code reader and test. Generally, avoid going smaller than 2 cm square.

Thirdly, border. QR Codes require a little white space around them. This is called the 'quiet zone' and makes a significant difference to the ability of a reader to scan effectively. Don't get too hung up on exact sizes, but aim to keep a white space certainly no smaller than half the size of the top left QR code outer square. A full 'square's worth' of space would be more than adequate.

Fourthly, contrast. QR Codes don't have to be black and white. In fact, the little squares don't even need to be square. There are some great examples in Japan of some highly modified QR Codes which scan very well.


ebizadvice QR Codes are free to be reproduced anywhere you (legally) like. Put them on business cards, email footers, adverts, websites, t-shirts, mugs, tattoos, dvd/cd covers, promotional bags, letterheads, shop windows, badges/pins, posters, etc, etc.
who invented the qr code

QR Codes were invented by a clever Japanese company called Denso Wave. The use of QR codes is free of any license but the term 'QR Code' is a registered trademark of Denso Wave Incorporated. Where you use the phrase 'QR Code', you are required to display the phrase 'QR Code is registered trademark of DENSO WAVE INCORPORATED' somewhere near. This is not required if you only use the QR Code image itself.

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QR codes

QR codes | Mobile Marketing Solutions | Scoop.it
A new computer system which allows art galleries or exhibitions to bring their displays to life on visitors smartphones has won praise for its student creator.
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Co-op Bookshop co-ops PayPal to let students 'window-shop' via QR codes

Co-op Bookshop co-ops PayPal to let students 'window-shop' via QR codes | Mobile Marketing Solutions | Scoop.it
Co-op Bookshop co-ops PayPal to let students 'window-shop' via QR codes...
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How you can use QR codes to your advantage :TechnoSphere

How you can use QR codes to your advantage :TechnoSphere | Mobile Marketing Solutions | Scoop.it
QR or Quick Response codes are handy little barcodesthat can store data like numbers, websites and text. They've been used in many boring ways before, but now ET show you some offbeat and fun ways to use them to your ...
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13 Ways Businesses Are Using QR Codes to Grow Revenues | 60 ...

13 Ways Businesses Are Using QR Codes to Grow Revenues | 60 ... | Mobile Marketing Solutions | Scoop.it
See on Scoop.it – QR Code Art. Here are several top ways you can use QR codes to grow your business as excerpted from Go Mobile by Jamie Turner and Jeanne Hopkins. See on 60secondmarketer.com. Share this: Email ...
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Barcodes, QR Codes & Crazy Tattoos? » Internet Marketing Agency ...

Maple North has been working with a great company for the past number of months called Wasp Barcode based out of Dallas Texas. These guys have some really cool technology to help small and medium business' track ...
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iPhone 4S vs iPhone 5 vs Samsung Galaxy S3 #infografia #infographic #apple

iPhone 4S vs iPhone 5 vs Samsung Galaxy S3 #infografia #infographic #apple | Mobile Marketing Solutions | Scoop.it

Infographic iPhone 4S vs iPhone 5 vs Samsung Galaxy S3.


Via John van den Brink, Brian Yanish - MarketingHits.com
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QR Codes ~ A Sexy Marketing Technique for Your Books | Writers In ...

QR Codes ~ A Sexy Marketing Technique for Your Books | Writers In ... | Mobile Marketing Solutions | Scoop.it
Scan this! by Jenny Hansen What happens when you hold your iPhone up and click that weird looking square on the left?
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QR Coding your next Winery Cellar Door experience | Threesides ...

QR Coding your next Winery Cellar Door experience | Threesides ... | Mobile Marketing Solutions | Scoop.it
Here's one that we pulled out of the archives - it was a story that we did on QR Codes.

Via Hans Looman
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Branded the movie | QR Code ® Artist

Branded the movie | QR Code ® Artist | Mobile Marketing Solutions | Scoop.it
Just received an email about the movie BRANDED. Contains a large artistic QR Code by www.uqr.me, A great marketing campagin for what could be a good movie.
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Google Local Services | Webfective Online Solutions LLC

Webfective can help grow your business, using our google local services. Call us at616-723-0119 to learn about our google local services...
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3 Steps to a Successful Mobile Website

3 Steps to a Successful Mobile Website | Mobile Marketing Solutions | Scoop.it

This piece is from socialmedia.biz, written by Deltina Hay  author of A Bootstrappers Guide to the Mobile Web

 

**This is #1 in a 2 part series about the mobile web and your customers - information that is vital for your business success!

 

Here are a few takeaways from this article:

 

Plan for user expectations

 

1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there.

 

To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:

 

Include features on your mobile site that will encourage mobile users to:

 

**share your content

 

contact your business 

 

access your social media sites 

 

find your business

 

Why are they most likely coming to your site?

 

What information are they most likely seeking?

 

What types of actions are they most likely to take?

 

Selected by Jan Gordon covering "Mobile Marketing Strategies and Beyond"

 

Read full article here: [http://bit.ly/JKEoAQ']


Via janlgordon
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