Mobile Marketing Scoops
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Mobile Marketing Scoops
Great scoops about what is happening in mobile markeging
Curated by Kelly Mullaney
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Monetizing Mobile Means Ditching Advertising as We Know It

Monetizing Mobile Means Ditching Advertising as We Know It | Mobile Marketing Scoops | Scoop.it

"I always like to say to our brand clients that advertising for mobile games and apps is not about the mechanics: the banner ad, the 30-second spot or the billboard. 

 

"The virgin territory is using the concept of reward as the new "ad" (in the most positive sense of the word), of participating in the creation of a fundamentally new class of relationship between consumer and advertiser: what we might term “rewardification.” Conventional advertising in the mobile space is now dead: it’s time to think about rewards."

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Rescooped by Kelly Mullaney from Google Plus Local and Mobile Websites for Small Businesses
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Business Owners' Biggest Mistake? Hanging Up on Smartphone Customers - TheStreet.com

Business Owners' Biggest Mistake? Hanging Up on Smartphone Customers - TheStreet.com | Mobile Marketing Scoops | Scoop.it
Business Owners' Biggest Mistake? Hanging Up on Smartphone CustomersTheStreet.comMobile content should only be what is "most relevant [to the user] or likely to convert" to a sale, whereas a tablet can have content that is somewhere between a...

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Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized websites

Every day more and more smartphones get activated and more websites are producing smartphone-optimized content.

These are Google’s recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google’s search results.

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Don't leave your mobile site to the IT guys | Opinion | Marketing Week

Don't leave your mobile site to the IT guys | Opinion | Marketing Week | Mobile Marketing Scoops | Scoop.it
Marketers should ensure the look and feel of their mobile sites isn’t dictated by the bods in the IT department.

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No Mobile Website? You're Probably Turning Customers Away

No Mobile Website? You're Probably Turning Customers Away | Mobile Marketing Scoops | Scoop.it

Three tips for making your website smartphone-friendly.
If you still don't have a mobile-friendly version of your website you're most likely turning away potential customers without knowing it.
Consider the numbers: Nearly half of all U.S. adults use a smartphone, according to recent findings by the Pew Internet and American Life Project. Ninety percent of those smartphone owners say they use the device to check email and surf the web. That's not counting people who use other mobile devices, such as tablets, to access the web.
Only 26 percent of small businesses have a mobile website. That's a growing problem -- especially for local businesses.

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4 Tips For Your Mobile SEO Strategy - Whiteboard Friday

4 Tips For Your Mobile SEO Strategy - Whiteboard Friday | Mobile Marketing Scoops | Scoop.it

Four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site.

Video with transcription

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