Mobile Marketing in 2013
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Mobile Marketing in 2013
The marketing strategies and tech that you'll only find in the mobile world
Curated by Nicholas Orr
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Peeking Into the Black Box, Part 2: Algorithm Meets World | Datacratic

Peeking Into the Black Box, Part 2: Algorithm Meets World | Datacratic | Mobile Marketing in 2013 | Scoop.it
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New Ad Effectiveness Research Shows Mobile Video Advertising Delivers Superior Results in Cross-Screen Study

New Ad Effectiveness Research Shows Mobile Video Advertising Delivers Superior Results in Cross-Screen Study | Mobile Marketing in 2013 | Scoop.it
LOS ANGELES, CA--(Marketwire - Nov 13, 2012) - New research by Nielsen reveals the results of a major cross-platform video ad effectiveness study initiated by AdColony, Horizon Media, and a major CPG brand.
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Blog du Forum des services mobiles sans contact ( NFC in english )

Blog du Forum des services mobiles sans contact ( NFC in english ) | Mobile Marketing in 2013 | Scoop.it
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Office pour Android et iOS lancés début 2013

Office pour Android et iOS lancés début 2013 | Mobile Marketing in 2013 | Scoop.it
Selon le site The Verge, Microsoft proposera des versions gratuites mais bridées de sa suite Office sur Android et iOS que les utilisateurs pourront faire évoluer en souscrivant un abonnement à Office 365.
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Apple's Tablet Market Share Drops to 50.4% [REPORT]

Apple's Tablet Market Share Drops to 50.4% [REPORT] | Mobile Marketing in 2013 | Scoop.it
Apple's tablet market share has dropped to 50.4% in Q3 2012, down from 59.7% in the same period last year, IDC's latest report reveals.
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Interview de Florian Bureau, CEO d'Apps Panel -

belle liste d'outils pour la mobilité

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Peeking Into the Black Box, Part 1: Datacratic’s RTB Algorithms | Datacratic

Peeking Into the Black Box, Part 1: Datacratic’s RTB Algorithms | Datacratic | Mobile Marketing in 2013 | Scoop.it
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#DMS13: 32% of WSJ traffic coming from mobile | Media news | Journalism.co.uk

#DMS13: 32% of WSJ traffic coming from mobile | Media news | Journalism.co.uk | Mobile Marketing in 2013 | Scoop.it
Raju Narisetti from the Wall Street Journal explains why mobile first presents a 'profound challenge' for publishers, and lessons learnt from The Daily and AllThingsD
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Publicis Groupe's Vivaki Taps Mobile Ad Server Medialets | Digital - Advertising Age

Publicis Groupe's Vivaki Taps Mobile Ad Server Medialets | Digital - Advertising Age | Mobile Marketing in 2013 | Scoop.it
medialets has signed a contract to be the worldwide mobile and tablet ad server for publicis groupe's vivaki division.
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Je prends la pari : pourquoi microsoft a un TRES bel avenir dans le mobile

Je prends la pari : pourquoi microsoft a un TRES bel avenir dans le mobile | Mobile Marketing in 2013 | Scoop.it
Microsoft veut replacer Windows Phone dans les entreprises. Tour d'horizon des fonctions dédiées à la cible pro dans la version 8 de l'OS.
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Brevets : l'accord avec HTC pourrait rapporter 1 milliard de dollars à Apple sur 10 ans

Brevets : l'accord avec HTC pourrait rapporter 1 milliard de dollars à Apple sur 10 ans | Mobile Marketing in 2013 | Scoop.it
Le montant de la licence payée par HTC pour mettre fin au conflit est resté secret mais les analystes ont sorti leurs calculettes.
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Madvertise launches real-time bidding and reveals sudden growth spurt

Madvertise launches real-time bidding and reveals sudden growth spurt | Mobile Marketing in 2013 | Scoop.it
Real-time bidding is now becoming a common feature on mobile ad platforms. But Germany's Madvertise reckons its underlying targeting tech will give it the edge over rivals such as Mobclix and Smaato.
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» Telmetrics Releases Pay-Per-Call Guidelines for Local Mobile Advertising

» Telmetrics Releases Pay-Per-Call Guidelines for Local Mobile Advertising | Mobile Marketing in 2013 | Scoop.it
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» Telmetrics Reports Mobile and SMBs Are Driving Pay-Per-Call Growth

» Telmetrics Reports Mobile and SMBs Are Driving Pay-Per-Call Growth | Mobile Marketing in 2013 | Scoop.it
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