Mobile Marketing Forum
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Mobile Marketing Forum
latest trends, technology, and techniques involving mobile marketing
Curated by Paul Mulzoff
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MOBILE MARKETING NEWS: Nokia to target enterprises - B2B Marketing Online

Globe and MailMOBILE MARKETING NEWS: Nokia to target enterprisesB2B Marketing OnlineNokia is planning to launch a B2B campaign to help push its two latest smartphone models to the mass market.
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Six Mobile Marketing Case Studies

Six Mobile Marketing Case Studies | Mobile Marketing Forum | Scoop.it
RT @graywolf: Six Mobile Marketing Case Studies http://j.mp/jg6TT9 cc:@mobilemoxie...
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Why the 'Math Men' Will Set Online Advertising Free

Why the 'Math Men' Will Set Online Advertising Free | Mobile Marketing Forum | Scoop.it
There's no unringing a bell: math and technology are part of future of marketing.
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Unclaimed Facebook Pages Torment the Fortune 50

Unclaimed Facebook Pages Torment the Fortune 50 | Mobile Marketing Forum | Scoop.it
Forty-two percent of the Fortune 50 have at least one unclaimed Facebook Community Page -- sometimes in addition to their official Facebook pages, and sometimes as their only representation on Facebook.
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Mobile Targeted Marketing – WAP Vs. SMS – Coverage | VDCH Solutions

Mobile Targeted Marketing – WAP Vs. SMS – Coverage | VDCH Solutions | Mobile Marketing Forum | Scoop.it
Let's reset the stage with the example from the previous post.
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How Placecast Takes Geo-Fencing to the Next Level - WebProNews

How Placecast Takes Geo-Fencing to the Next Level - WebProNews | Mobile Marketing Forum | Scoop.it
How Placecast Takes Geo-Fencing to the Next LevelWebProNewsGeo-fencing is a new term that is starting to be used frequently in ...
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The Right Way to Respond to Failure

My wife Eleanor and I were visiting some friends on a Saturday when their nine-year-old daughter, Dana*, came home. She...
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Three Ways Facebook's Redesign Should Be Changing Your Marketing Strategy

This week, Facebook begins rolling out its redesign to all pages that haven't already been switched over to its new ...
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Tanqueray Gin bolsters drink sales via in-app sponsorship - Mobile Marketer - Advertising

Tanqueray's in-app sponsorship:
http://www.mobilemarketer.com/cms/news/advertising/9322.html
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Navteq Doubles Audience for Location-Based Ad Network | ClickZ

Navteq Doubles Audience for Location-Based Ad Network | ClickZ | Mobile Marketing Forum | Scoop.it
Handset makers RIM and Samsung join LocationPoint mobile ad network. (RT @ClickZ: Navteq Doubles Audience for Location-Based Ad Network http://bit.ly/esGCyA)
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B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley | mobiThinking

B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley | mobiThinking | Mobile Marketing Forum | Scoop.it
Description: When you think about it, mobile is an obvious channel to engage hard-to-reach, busy and highly mobile people. Armed with high-spec phones, with an employer that picked up the bill, they were the first to adopt mobile email, mobile (B2B mobile marketing – the insider's guide to engaging business ...: Read our Blog ... Business people are rarel... http://bit.ly/haXMBJ)
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What Mobile Marketing Trends Mean for You - PC World

What Mobile Marketing Trends Mean for You - PC World | Mobile Marketing Forum | Scoop.it
What Mobile Marketing Trends Mean for YouPC WorldA mobile marketing white paper titled Upward Mobility: Developing an Effective ...
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Microsoft: Consumers Should Think Twice Before Broadcasting Location | Ina Fried | Mobilized | AllThingsD

Microsoft: Consumers Should Think Twice Before Broadcasting Location | Ina Fried | Mobilized | AllThingsD | Mobile Marketing Forum | Scoop.it
In an interview, Microsoft's chief privacy officer says consumers should double-check the connections in their social networks before sharing their location with so-called friends. Another area of concern is all those photos being geo-tagged by our phones. (RT @dbgtechnologies: If you've ever "checked in" using a location based service like Facebook, you should read this article. http://fb.me/ztIMHJ1O)
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Top Ten Tips from Mobile Web Experts - Forbes simple, pertinent, and short n sweet.

Top Ten Tips from Mobile Web Experts - Forbes simple, pertinent,  and short n sweet. | Mobile Marketing Forum | Scoop.it
My upcoming piece on ESPN's mobile website yielded a trove of useful advice about how companies can improve their mobile web experiences for their customers. For people who don't want to wait until Monday (mobile people hate to wait!
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Your Crucial - and Unwritten - Plan

Are you ready for the future? "Sure," you say, "we have a plan," as you point to a 3-ring binder on the shelf or pull up a slide-deck on your laptop. - keeping your marketing plan flexible
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JAGTAG and Verizon Wireless' On-Campus Mobile Marketing Campaign Generates Up ... - PR Newswire (press release)

JAGTAG and Verizon Wireless' On-Campus Mobile Marketing Campaign Generates Up ... - PR Newswire (press release) | Mobile Marketing Forum | Scoop.it
JAGTAG and Verizon Wireless' On-Campus Mobile Marketing Campaign Generates Up ...PR Newswire (press release)NEW YORK, May 11, 2011 /PRNewswire/ -- JAGTAG (www.jagtag.com), the US leader in mobile 2D barcode advertising, today announced that its...
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Location-based services: What to invest in, what to ignore - iMediaConnection.com

Location-based services: What to invest in, what to ignore - iMediaConnection.com | Mobile Marketing Forum | Scoop.it
Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space. (Location-based services: What to invest in, what to ignore - iMediaConnection.
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» The Unlit Social Graph » TNW Location

» The Unlit Social Graph » TNW Location | Mobile Marketing Forum | Scoop.it
A few years ago, it was not uncommon to hear search people talk about The Dark Web (also known as Dark Net or the Deep Web)...evolution of networking
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Five Future Hot Sellers to Watch in the Gaming World

Five Future Hot Sellers to Watch in the Gaming World | Mobile Marketing Forum | Scoop.it
Ad Age scoped out the Penny Arcade Expo, where gamers from around the country get together to see the latest and greatest from ...
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Broadcastr’s iPhone app unleashes the potential of location-based storytelling | VentureBeat

Devindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT ... (@staticseven http://venturebeat.com/2011/03/10/broadcastrs-iphone-app-unleashes-the-potential-of-location-based-storytelling/)
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Mobile Photo Sharing, Should Brands Care? | ClickZ

While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. (Mobile Photo Sharing trend & marketing opps
http://t.co/z9bs1lf)
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A 4-Part Checklist for Webifying Landing Pages

Landing page templates that use technology should enhance the sales message, not replace it. ... We can't embed videos in a ... good reminders for beginners
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Are Google's Search Rankings an Outdated System?

Are Google's Search Rankings an Outdated System? | Mobile Marketing Forum | Scoop.it
A recent New York Times article called The Dirty Little Secrets of Search describes J.C. Penney's attempt to game ...
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Mobile Marketing: If You Can’t Measure It, You Can’t Manage It | VDCH Solutions

Effective and timely reporting on any advertising campaign is the make or break of it's effectiveness.  Even more important is knowing exactly what to (Mobile Marketing: If You Can’t Measure It, You Can’t Manage It http://bit.ly/dIko7l)
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Nokia's Voyage From Tight-Knit Team to 'Burning Platform'

Nokia's Voyage From Tight-Knit Team to 'Burning Platform' | Mobile Marketing Forum | Scoop.it
Nokia CEO Stephen Elop's "burning platform" memo has been getting a lot of attention today. In it, the relatively new...
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