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Coca-Cola USA Lets Consumers Use Phones to Pay for a Drink from a Vending Machine

Coca-Cola USA Lets Consumers Use Phones to Pay for a Drink from a Vending Machine | Mobile Marketing Experts | Scoop.it
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Coca-Cola USA Lets Consumers Use Phones to Pay for a Drink from a Vending Machine

Coca-Cola US is piloting vending machines, which accept payments made via a mobile device —the new initiative was launched through the company’s partnership with the Isis joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless. 

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How Red Robin Bought Priceless PR for $11.50

How Red Robin Bought Priceless PR for $11.50 | Mobile Marketing Experts | Scoop.it
It doesn't cost much for a brand to polish its image and generate lots of positive media attention. In fact, $11.50 will get you a ton of it.
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How a fake press release made everyone think Google was buying ICOA

How a fake press release made everyone think Google was buying ICOA | Mobile Marketing Experts | Scoop.it

f you were flitting around a few tech blogs yesterday, you may have read a story about Google’s planned acquisition of a wireless network provider called ICOA. The articles were based on a press release from a service called PRWeb, which said that Google would be shelling out some US$400-million for the service, which provides public areas in the US with wireless hotspots, in a bid to “further diversify its already impressive portfolio of companies”.


The thing is, the press release wasn’t true.


After the initial articles were published by a number of sites, sources from both Google and ICOA confirmed to AllThingsD and TechCrunch respectively that no one was being bought or sold… but not before ICOA’s (very low) shareprice spiked.

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Mobile shopping gains traction on Thanksgiving Day

Mobile shopping gains traction on Thanksgiving Day | Mobile Marketing Experts | Scoop.it

Mobile shopping may be about to become a Thanksgiving Day fixture, with 28% of smartphone and tablet owners saying they'll be turning to their devices for that purpose on the holiday, according to a survey commissioned by Digitas.

 

That's a nearly twofold increase compared with last year's figures. In e-commerce terms, however, three-quarters of those surveyed said it's still easier to shop via PC than by mobile. "It's a wake-up call to make sure that you are absolutely ready as a retailer and a brand to actually interact and engage with consumers via the mobile channel and the mobile devices," said Chia Chen, mobile lead at Digitas.

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Google Search vs. Siri: Voice search speed test (video)

Google Search vs. Siri: Voice search speed test (video) | Mobile Marketing Experts | Scoop.it
In writing my review for Google Search yesterday, I realized the new Voice Search features are quite a bit faster than Siri. Read this article by Jason Parker on CNET.
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Video Comes to LinkedIn Ads

Video Comes to LinkedIn Ads | Mobile Marketing Experts | Scoop.it

Video Comes to Self-Serve LinkedIn Ads Platform: LinkedIn is rolling out video ads on their self-serve platform, LinkedIn Ads. “Video ads will appear in standard 300 x 250 ad units across the LinkedIn site and will compete for impressions similar to how traditional text and image ad formats do.”

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Yelp Tries to Halt Deceptive Reviews

Yelp Tries to Halt Deceptive Reviews | Mobile Marketing Experts | Scoop.it

Yelp Fights Fake Reviews With Shaming --

Businesses caught soliciting favorable reviews are increasingly running the risk of getting slapped with a badge of shame, particularly on Yelp, David Streitfeld reports in Thursday’s New York Times.

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Everyone's an innovator if managed correctly

Everyone's an innovator if managed correctly | Mobile Marketing Experts | Scoop.it
Companies are missing out on a significant opportunity for innovative solutions if they don't also look within their own walls.
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5 ways LinkedIn can make you more innovative

5 ways LinkedIn can make you more innovative | Mobile Marketing Experts | Scoop.it

LinkedIn is potentially a powerful innovation tool, writes Stefan Lindegaard. Used correctly, LinkedIn can help you identify experts in a given field, approach them and convince them to help solve your problems. "Knowledge is the key element to innovation, and LinkedIn is a great tool for identifying people with knowledge," Lindegaard writes.

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Apple Passbook Offers Retailers Greater Opportunity For Mobile Engagement

Apple Passbook Offers Retailers Greater Opportunity For Mobile Engagement | Mobile Marketing Experts | Scoop.it

Apple has once again taken the market by storm with the introduction of the iPhone 5, but arguably the most significant news recently from the communications innovator is the Passbook offering, that allows iPhone users to integrate their loyalty cards, tickets and boarding passes within a single platform.

As of Sept. 30, 2012, organizations including Merchant Warehouse, Fandango, Major League Baseball, Sephora, Target Corp., United Airlines, and Walgreen Co., have included Passbook functionality into their mobile apps

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B2B are you ready?

B2B are you ready? | Mobile Marketing Experts | Scoop.it
Today Facebook awarded the 12 best social marketing tool and service providers with a new...
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Analysts: Hotel amenities face compatibility issues with new iPhone

Analysts: Hotel amenities face compatibility issues with new iPhone | Mobile Marketing Experts | Scoop.it
Will the iPhone 5’s lack of compatibility with alarm clock docking stations cause sleepless nights for some lodging operators?
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Workforces in the Female Future

Workforces in the Female Future | Mobile Marketing Experts | Scoop.it

Women now hold the majority of jobs in the U.S. Here's what it means for your small business - Women hold the majority of jobs in the U.S. This includes 51.4 percent of managerial and professional roles.
In all but three of the largest U.S. cities, women aged 30 and under earn an average of 8 percent more than men their age.
Women ages 18 to 34 are more likely than men of the same age to say a high-paying career is important to them.
Women are more educated than men. Some 60 percent of masters’ degrees go to women, and for every two men who earn bachelors’ degrees this year, three women will do the same.
Single women are twice as likely as single men to buy homes.

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comScore Releases December 2012 U.S. Search Engine Rankings

comScore Releases December 2012 U.S. Search Engine Rankings | Mobile Marketing Experts | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace.
Mark Boudreau's insight:

Mobile Continues To Take Share From Desktop Search --
Based on early release information from Wall Street analysts this is what the numbers will be:

Google: 66.7 percent (vs. 67 percent in November)
Bing: 16.3 percent (vs. 16.2 percent in November)
Yahoo: 12.2 percent (vs. 12.1 percent in November)
Ask: 3.0 percent (vs. 3.0 percent in November)
AOL: 1.8 percent (vs. 1.7 percent in November)

What these data reflect is continued growth for Bing and general stability for Google at between 66 and 67 percent market share. However Yahoo-Bing Search Alliance has essentially produced no growth since its inception.

Today the combination controls just under 29 percent of search market share, which is essentially where it was when it formed in 2009. The deal has been a boon to Bing but a failure for Yahoo, which has continued to lose share to its partner.

The bigger news, however, is that overall query volume appears to be declining as mobile devices cannibalize traffic. According to one analyst, “The declines of the past four months represent the first declines in total desktop search volume since we began tracking the data in 2006.”

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Samsung’s Tizen-Based Phones by Mindshare - WPP

Samsung’s Tizen-Based Phones by Mindshare - WPP | Mobile Marketing Experts | Scoop.it
Samsung has announced plans to launch multiple devices using Linux-based mobile operating system Tizen.
Mark Boudreau's insight:

This new OS is not the only one challenging Android and iOS in the smartphone market: earlier this week it was announced that the Ubuntu OS would soon be available on smartphones, and Windows continues to make gains. Although these may not be the biggest threat for Apple and Android it does represent a further fragmentation of the market which should lead to more control for consumers and less autonomy for operating systems.

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How Shopping Apps Turned A Non-Shopper Into a Black Friday Doorbuster | Digital - Advertising Age

How Shopping Apps Turned A Non-Shopper Into a Black Friday Doorbuster | Digital - Advertising Age | Mobile Marketing Experts | Scoop.it

The allure of being a Black Friday doorbuster is lost on me, mainly because it is a rare combination of several of my least-favorite life activities: shopping, waking up early, interacting with salespeople and spending money on people who are not myself.

 

But when I was at the Macy's New York flagship store earlier today for its midnight opening, I realized that for many, Black Friday is -- dare I say -- fun. And while Cyber Monday has been taking bites out of Black Friday sales for years, retailers are attempting to use technology to enhance the in-store shopping experience, or at least make it as painless as possible. Can it make a Black Friday doorbuster out of me? I decided to give it a try.

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Yelp, Foursquare is gunning for you.

Yelp, Foursquare is gunning for you. | Mobile Marketing Experts | Scoop.it

The social network is adding to its iOS app and website a fairly minor yet hugely significant feature: Ratings. With the addition, Foursquare says that its service will tell users where people actually like to go, not just the places they’ve visited.

 

To get the numbers Foursquare uses a secret formula that combines seemingly every feature in its toolbox: likes, popularity, loyalty, tips, and, of course, the data from its 3 billion check ins.

 

Yelp should be horrified.

 

Instead of being the app that people use once they get somewhere, Foursquare now wants to be the app that sends them there. This means that its going after the same market as Yelp and Google Places, both of which have controlled local listings up until now.

While Foursquare is a newbie to the space, its massive data trove means it knows things that Yelp and Google don’t. And the social network is clearly exploiting that data with its recent updates.

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Mobile Excellence Awards Elevate Airpush as ‘Best Mobile Ad Network’

Mobile Excellence Awards Elevate Airpush as ‘Best Mobile Ad Network’ | Mobile Marketing Experts | Scoop.it

It goes without saying that the boom in mobile advertising is doing wonders for the growth and equally rapid expansion of the mobile commerce industry. And with the year quickly winding to a close, the players who did the most to take their respective industries to new heights during the last twelve months are now being celebrated for their landmark achievements.

 

 

Throughout 2012, Android mobile ad network Airpush has seen its network double in size with each passing quarter. By May, following the release of a comprehensive study of the Android ad network landscape, Airpush emerged as the second largest Android network in the world, bumping other leading mobile ad networks into distant ranks in Airpush’s dust.

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How fast-food brands supersize their Facebook followings

How fast-food brands supersize their Facebook followings | Mobile Marketing Experts | Scoop.it
It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business.
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Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily

Driving commerce with click-to-call and click-to-map mobile ads - Advertising - Mobile Commerce Daily | Mobile Marketing Experts | Scoop.it

Click-to-call and click-to-map advertising are often used in conjunction. However, marketers might be better off splitting the ad formats apart since they target groups of users with different mindsets.

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Gartner have predicted that by 2014, 10 to 15% of all reviews online will be fake

Gartner have predicted that by 2014, 10 to 15% of all reviews online will be fake | Mobile Marketing Experts | Scoop.it

"Before setting foot outside, about 45% of consumers have already chosen where to eat with the help of an online dining guide. Online reviews are a huge decider of what’s for dinner — 57% of patrons rely on them."

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What Makes Mobile Ad Campaigns Work? / SAY Daily

What Makes Mobile Ad Campaigns Work? / SAY Daily | Mobile Marketing Experts | Scoop.it
The next three years will see more transformation in marketing than the last 10-15. - Marc Andreessen, IAB MIXX 2012...
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Instagram and LinkedIn do the old pick and roll on Twitter

Instagram and LinkedIn do the old pick and roll on Twitter | Mobile Marketing Experts | Scoop.it

The comScore report that Instagram passed Twitter was not published at the time AllThingsD broke the news earlier this morning. But the general gist of the data was that Instagram had an average of 7.3 million daily active users while Twitter’s average was 6.87 million daily active users. And while Instagram users spent an average of 257 minutes photo browsing during the same period, Twitter users spent only 170 minutes tweet browsing.

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How to make widespread teams more cohesive

How to make widespread teams more cohesive | Mobile Marketing Experts | Scoop.it
Physical proximity doesn't mean a team is on the same page.
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Mobile: A $200 Million Bet That Square Will Be Everywhere

Mobile: A $200 Million Bet That Square Will Be Everywhere | Mobile Marketing Experts | Scoop.it
Since the days of the first shekels, people have made money off of moving money. In a show of confidence that this trend will continue, investors are pouring another $200 million into Square.
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