Mobile Marketing Effective Strategies
436 views | +0 today
Follow
Mobile Marketing Effective Strategies
Understanding effective mobile marketing strategies & new trends
Curated by Vicki Kolovou
Your new post is loading...
Your new post is loading...
Scooped by Vicki Kolovou
Scoop.it!

To understand Beats you need to understand Lady Gaga — Medium

To understand Beats you need to understand Lady Gaga — Medium | Mobile Marketing Effective Strategies | Scoop.it
Look beyond headphones, play lists, music streaming, wearables and label deals
Vicki Kolovou's insight:

A great analysis on business development models over music

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Let’s talk Campaign conversion…how about a whopping 70% | Taggzy Blog

Let’s talk Campaign conversion…how about a whopping 70% | Taggzy Blog | Mobile Marketing Effective Strategies | Scoop.it

Babyfeat is an NGO that creates awareness for children’s needs, facilitating the exchange of used clothing between parents.

They ran 10 promos under the same Campaign by creating 10 consequential Pages. Only one Page ran at any given time, targeting Athens.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Who’s afraid of mobile Internet in healthcare?

Who’s afraid of mobile Internet in healthcare? | Mobile Marketing Effective Strategies | Scoop.it
What will the future of health and healthcare look like? In a series of blog posts by the World Economic Forum’s Strategic Foresight and Health teams, a number of leading voices will present their own visions for the future.
Vicki Kolovou's insight:

We know medicines have tremendous therapeutic potential. We also know that, in much of the world, the supply of medicine is corrupted by fakes. Even when real drugs are available, there is a good chance they won’t get used properly. That’s not because mothers and adult daughters are incapable. The problem is that they are most often not trained healthcare workers: they need information, education and motivation to use medicines properly.

Digital technology can be used to solve these problems. Medicines can be quickly authenticated by a mobile phone at point-of-sale, their use tracked by the consumer and individual response measured – automatically. This kind of information can assist patients learning to take medicines at the correct time, help titrate doses to get the right amount of drug, rotate to a different medicine if it’s not working and maybe eliminate drugs that are not helpful. These simple steps, combined with minor changes in behaviour, can often be the key to staying at home and avoiding an expensive hospital visit.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Retailers benefitting from apps growth

Flurry said “the retail industry is colliding with the mobile app economy”, following reports which suggest that mobile devices are responsible for an ever-growing share of e-commerce spending. The...
Vicki Kolovou's insight:

From December 2011 to December 2012, the strongest growth was in time spent using the apps of retailers. This category saw an increase of 525 percent over the period, compared with 274 percent growth for shopping apps as a whole

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Should luxury marketers move on from QR codes? - Luxury Daily - Mobile

Should luxury marketers move on from QR codes? - Luxury Daily - Mobile | Mobile Marketing Effective Strategies | Scoop.it

QR codes can be seen as an innovative tool to eliminate the gap between the physical and digital platforms and make the consumer experience seamless. However, marketers should understand their purpose and the proper ways to use them, experts say.

Vicki Kolovou's insight:

There are currently more than 100 million smartphone users in the United States, according to 2012 data from comScore.  

This means that luxury marketers should be increasing their presence on mobile media. Marketing campaigns that can connect physical and mobile platforms should be enacted more than not.

This is where QR codes come into play. If used correctly, this tool can be used to engage consumers in a way that a normal ad cannot.

“The addition of a QR code to a pre-existing signage allows brands to take that fleeting moment that a consumer sees an ad and draw that experience out to a longer, rich and more personal interaction,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

MOBILE USAGE: How Consumers Are Using Their Phones, And What It Means

MOBILE USAGE: How Consumers Are Using Their Phones, And What It Means | Mobile Marketing Effective Strategies | Scoop.it
Vicki Kolovou's insight:

The biggest beneficiaries have been mobile apps. Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend 127 minutes per day in mobile apps.

- The rise of gaming: Games are the largest mobile app category and the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. However, even with the most addictive games, consumers' attention is fleeting and companies run the risk of becoming "one-hit wonders."
- Mobile-social synergies: Social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. This includes mobile versions of desktop favorites, as well as mobile-first networks like Instagram. Mobile holds promise for the social category, but monetization is far from a sure thing.
- The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unique mobile-native experience. Instagram did it with photos, "Angry Birds" with games, but other usage categories — news, weather, travel, video etc. — are waiting for a similar hit.
- Portal erosion: Mobile is a fragmented space, and consumers seem to like it that way. No one has succeeded aggregating services via a single app or mobile website. The desktop portal is fading with the advent of mobile. Yahoo Mail Traffic declined 12% in the 12 months leading up to December 2012. Carrier attempts to build mobile portals have failed miserably.
more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Pharma's 2012 ... going mobile - PMLiVE

Pharma's 2012 ... going mobile - PMLiVE | Mobile Marketing Effective Strategies | Scoop.it
Vicki Kolovou's insight:

According to the Pew Internet and American Life Project’s Mobile Health 2012 report, nearly a third of mobile phone owners (31 per cent) have used their phone to look for health information, up from 17 per cent in 2010.

 

btw really loved the prospect of dctor's prescribing mobile apps instead of pills

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Top 10 luxury brand mobile campaigns of 2012 - Luxury Daily - Mobile

Top 10 luxury brand mobile campaigns of 2012 - Luxury Daily - Mobile | Mobile Marketing Effective Strategies | Scoop.it

Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users.

more...
No comment yet.
Rescooped by Vicki Kolovou from Digitized Health
Scoop.it!

FDA Green Lights Mobile Monitoring for Drug Trial

FDA Green Lights Mobile Monitoring for Drug Trial | Mobile Marketing Effective Strategies | Scoop.it
The U.S. Food & Drug Administration is standing behind the pervasive force of mobile in all aspects of contemporary medicine.

Via Emmanuel Capitaine
Vicki Kolovou's insight:

This is good news for the #mHealth domain. Mobile uses within medicine, patient & doctor relation,  hospitals etc. The FDA is standing behind the pervasive force of mobile in all aspects of contemporary medicine.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Rock Health » Startup list

Rock Health » Startup list | Mobile Marketing Effective Strategies | Scoop.it
The startup incubator for digital health startups
Vicki Kolovou's insight:

A full list of 70 startups with great ideas in mHealth

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

The changing landscape of app discovery | Developer Economics

The changing landscape of app discovery | Developer Economics | Mobile Marketing Effective Strategies | Scoop.it
The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700,000 apps is great for platform vendors, but not so great for developers, whose apps are lost in the heap. Andreas Pappas takes a look at the app discovery problem and considers whether social discovery is a better solution than the alternatives available today.
Vicki Kolovou's insight:


more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

DragonBox: gaming children into learning algebra • The Rude Baguette

DragonBox: gaming children into learning algebra • The Rude Baguette | Mobile Marketing Effective Strategies | Scoop.it
Serge Versille explores the We Want to Know DragonBox - a game that helps children learn basic algebraic equation solving in a few hours.
more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Google Upgrade Is a Tidal Wave for Advertisers | Wired Business | Wired.com

Google Upgrade Is a Tidal Wave for Advertisers | Wired Business | Wired.com | Mobile Marketing Effective Strategies | Scoop.it
An overhaul of Google AdWords could have an enormous impact on Google's bottom line -- and on mobile advertising by smaller businesses.
Vicki Kolovou's insight:

What Google has just done is to make it much easier for advertisers to run coordinated mobile and desktop AdWords campaigns and for them to target users based on their location, time of day, and other factors, capabilities that used to be technically possible but far outside the reach of small and medium sized businesses. The new capabilities, embedded in a remade advertiser interface and dubbed “enhanced campaigns” by Google, hasn’t registered outside of the advertising industry since being announced Wednesday.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Five things Diageo learned from using QR codes to personalise whiskey bottles

Five things Diageo learned from using QR codes to personalise whiskey bottles | Mobile Marketing Effective Strategies | Scoop.it
One of the loftier goals associated with the increased adoption of smartphones is the creation of the ‘the internet of things’.
Vicki Kolovou's insight:
1. Build it and they won’t come

You might spend ages building the most incredible campaign, but if you don’t tell people about it they won’t come and see it.

Brands need to create awareness at scale on the benefits of interacting with new technologies.

2. Keep it lightweight and effortless

Balakrishnan said that brands tend to grossly overestimate how much time people are willing to give them. New forms of digital media have to be easy to access and understand, and effortless to act upon.

3. You get one shot at this

If people scan it and it’s a waste of their time, they wont bother to do it again. Brands must ensure that every interaction is valuable and rewarding for the customer.

4. Get your ducks in a row

What began as a small piece of digital innovation touched almost every part of the business including the supply chain, IT, legal, marketing and sales.

Therefore marketers need to be aware of the wider impact of any new trials.

5. There are two types of innovation

If you’re going to work hard innovating and raising the ceiling, you need to dedicate just as much time in getting the fundamentals in place.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

trendwatching.com's February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS"

trendwatching.com's February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS" | Mobile Marketing Effective Strategies | Scoop.it

The accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day. However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. As long as brands make them effortlessly simple, intuitive, and yes, fun.

Vicki Kolovou's insight:

The fundamental driver behind the VIRGIN CONSUMER trend? NEWISM.
Today, consumers from Dubai to Canada can order pizza via a fridge magnet, 3D print their own homeware, and visit a virtual grocery store on a train station platform. They live in a world of Chinese luxury fashion brands, social credit cards, and ultra-transparent sushi kitchens.

They must navigate through the insane levels of choice offered by the 19,000 new apps that Apple says are added to their store every month, the 18,000 projects on Kickstarter that were successfully crowdfunded in 2012, the 1.2 million patents for innovations granted in China alone, or the 480,000 companies registered in the UK in 2012... We could go on (and on).

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Businesses facing enterprise “app gap”

Organisations are not moving fast enough to develop and deploy mobile apps for staff, customers and partners, missing out on business benefits and creating an “app gap”, according to a new study. A...
more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Mobile marketing produces the most effective campaigns | TMA Resources

Mobile marketing produces the most effective campaigns | TMA Resources | Mobile Marketing Effective Strategies | Scoop.it
An increasing number of organizations are experiencing significant rises in member contributions from mobile-specific marketing efforts.
Vicki Kolovou's insight:

According to Mobile Commerce News, a recent Unicef mobile campaign had a considerable impact on the organization's visibility. Smartphone and tablet users became more aware of the campaign's cause as a result of mobile strategies, and as a result, they were more likely to donate. After implementing mobile-specific strategies such as smartphone applications and QR codes, research demonstrated that users were 4.3 percent more likely to give to the organization on account of the mobile campaign. Additionally, positive opinions of the organization grew by 5.5 percent as a result of these efforts.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Office Depot leverages QR codes in-store to help customers get organized - Mobile Commerce Daily - Content

Office Depot leverages QR codes in-store to help customers get organized - Mobile Commerce Daily - Content | Mobile Marketing Effective Strategies | Scoop.it

Office Depot is using QR codes on products to deliver content designed to help customers get organized in the new year.

Vicki Kolovou's insight:

Glad to see someone putting them to real use like we do with Taggzy

 

more...
No comment yet.
Rescooped by Vicki Kolovou from Pharma Communication & Social Media
Scoop.it!

10 Big Pharma smartphone apps - FierceBiotechIT

10 Big Pharma smartphone apps - FierceBiotechIT | Mobile Marketing Effective Strategies | Scoop.it
By Alison Bryant and Daniel Bowman When it comes to the apps game, Big Pharma outfits are stepping up. Companies have added downloadable tools for both providers and patients. Apps range from...

Via Dan Baxter, Dinesh Chindarkar
more...
Dan Baxter's curator insight, December 16, 2012 5:43 AM

This could also be part of the 'pharma rep v2' section as they have responsibility to demonstrate these apps and increase uptake by clinicians and patients to support product usage and ultimately improve patient outcomes.

Dinesh Chindarkar's comment, December 19, 2012 1:29 AM
With changing times in India & smartphone spread, mHealth will soon get a lot better!
Dinesh Chindarkar's curator insight, December 19, 2012 1:30 AM

With changing times in India & smartphone spread, mHealth will soon get a lot better!

Rescooped by Vicki Kolovou from Digitized Health
Scoop.it!

GSMA Pushes for Global mHealth Solutions for Mobile Diabetes Monitoring | mHealthWatch

GSMA Pushes for Global mHealth Solutions for Mobile Diabetes Monitoring | mHealthWatch | Mobile Marketing Effective Strategies | Scoop.it
The GSMA is behind a new international campaign designed to raise awareness for how mHealth may provide answers for physicians and others looking to treat,

Via Emmanuel Capitaine
more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

2012 - Review of the Year |

2012 - Review of the Year | | Mobile Marketing Effective Strategies | Scoop.it
Vicki Kolovou's insight:

2012 was without a shadow of a doubt, the busiest, most exciting year in mobile marketing to date, so there's a lot to summarise

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

[Infographic] 10 Commandments of Mobile Marketing

[Infographic] 10 Commandments of Mobile Marketing | Mobile Marketing Effective Strategies | Scoop.it
Just when the world was getting used to internet marketing, the Tsunami of the mobile revolution hit the world, sending many an internet businesses into a tizzy on how to market on the mobile web. ...
Vicki Kolovou's insight:

10. Thou shalt experiment to learn
While mobile is already a massive medium and continues to grow rapidly, it is still early days, and best practises are still being discovered. As mobile marketers, the only way to stay ahead of the pack is to continuously try out-of-the-box ideas and learn from those experiments. As Steve Jobs famously said, “Stay hungry, stay foolish”.

more...
No comment yet.
Scooped by Vicki Kolovou
Scoop.it!

Multicultural Mobile Marketing | Sparksheet

Multicultural Mobile Marketing | Sparksheet | Mobile Marketing Effective Strategies | Scoop.it
The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities.
Vicki Kolovou's insight:

Just as visible minorities are adopting social media in higher numbers than their Caucasian counterparts, their adoption of smartphones outstrips the national average.

more...
No comment yet.
Rescooped by Vicki Kolovou from healthcare technology
Scoop.it!

Healthcare Mobile Usage for Physicians and Nurses

Healthcare Mobile Usage for Physicians and Nurses | Mobile Marketing Effective Strategies | Scoop.it

How much are nurses and physicians using their smartphones and tablets for their job search? It turns out, a lot more than we probably realized.

 

These on-the-go pros keep their job search rolling by vetting jobs, communicating with potential employers and/or recruiters, and EVEN applying for jobs with their mobile devices and tablets. And, it’s no surprise they are heavily vested in their iOS devices (think iPad and iPhone). What’s it all mean? It’s time for recruiters and employers to evaluate how their recruitment strategy lends itself to the world of mobile.


Via nrip
more...
No comment yet.