Mobile Marketing
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Mobile sites design | Free mobile marketing | Tapto

Mobile sites design | Free mobile marketing | Tapto | Mobile Marketing | Scoop.it
Create mobile sites for marketing your business to mobile customers. Upgrade your business with mobile coupons. Interact with your customers using mobile surveys. Let your customers visit your mobile store web site.
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Five examples of how to drive consumer loyalty via mobile

Five examples of how to drive consumer loyalty via mobile | Mobile Marketing | Scoop.it

Loyalty schemes are big business. You only have to look at Tesco’s Clubcard, Boots Advantage and Nectar points to see how effective they are at drawing consumers in and creating brand loyalty on the high street.

 

But looking around the globe traditional loyalty models are being taken on by the mobile revolution. Brands using theirmobile channel to target engaged consumers and deliver smarter, personalised deals are giving traditional routes a run for their money.

 

Fiddling about with coupons and cut-out offers at the till will soon be a thing of the past. Brands that have harnessed marketing to mobile, enhanced by mobile payment solutions, will smooth the way when it comes to redeeming offers at the point of paying.

 

Creating loyalty with consumers on mobile devices is a game-changer for the marketing industry. We live in an always-on society where more than 50% of the UK population (and rapidly growing) are accessing the internet on a smart device and these consumers want more from brands they interact with here.

 

In its recent whitepaper about mobile marketing ORM London, mobile and web specialists, states that we are witnessing a huge change in human behaviour as a result of mobile devices.

 

A new fast growing group of consumers, that interact and are highly engaged with their mobile, is emerging. As a result businesses that are changing to become mobile-first in their approach are striding ahead to win their loyalty.

 

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Eric_Determined / Eric Silverstein's curator insight, May 1, 2013 2:44 PM

It's one thing reading about key marketing objectives, latest trends in the marketplace, but nothing compares to actual examples. Key are simplicity and connecting with your customer through all possible touch points - mobile is the right platform.

 

Jane Gardner's curator insight, May 22, 2015 2:30 PM

love the idea of a loyalty card or offers for longtime customers!