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What is Native Advertising? - Rep Cap

What is Native Advertising? - Rep Cap | mobile marketing | Scoop.it
Native advertising is a popular and effective content marketing tactic brands can use to connect with their target audience.
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63% of Marketers to Increase Native Advertising Budgets in 2015 - Marketing Digest

63% of Marketers to Increase Native Advertising Budgets in 2015 - Marketing Digest | mobile marketing | Scoop.it
ANA’s 2015 survey found that about two-thirds (or 63%) of marketers are planning to increase their budgets for native advertising this year.
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Making Native Advertising a Respectable Practice

Making Native Advertising a Respectable Practice | mobile marketing | Scoop.it
If the title of this post made you roll your eyes, I’m sure you’re not alone. These days, native advertising is a hot topic, and marketers from shore to shore are piling on. Some argue that nativ…
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User beware: That mobile app is spying on you

User beware: That mobile app is spying on you | mobile marketing | Scoop.it
A recent study of the 400 most popular iOS and Android apps reveals that nearly all free apps collect users' personal data
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4 tools and 5 tips for making the most of native advertising

4 tools and 5 tips for making the most of native advertising | mobile marketing | Scoop.it
The movement to publish branded stories across destinations ranging from Facebook to The New York Times, also known as native advertising, is drawing a lot of attention and ad dollars. Market resea...
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Meet the 12-year-old boy who makes games instead of going to school - VentureBeat

Meet the 12-year-old boy who makes games instead of going to school - VentureBeat | mobile marketing | Scoop.it
VentureBeat
Meet the 12-year-old boy who makes games instead of going to school
VentureBeat
Spacepants is Sam's latest game, available for $1 on iOS and Android devices.
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Forbes and Condé Nast on the power of native advertising | News | FIPP.com

Forbes and Condé Nast on the power of native advertising | News | FIPP.com | mobile marketing | Scoop.it
Native advertising came under fire at the start of 2015, writes Jamie Gavin, not least by the UK’s Interactive Advertising Bureau (IAB) who in February launched its first set of industry-backed guidelines aimed at bringing greater regulation and...
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Native Advertising Supports Content Better Than Banner Ads

Native Advertising Supports Content Better Than Banner Ads | mobile marketing | Scoop.it
To gain consumer eye share, companies should utilize content in the form of storytelling, and native advertising has the power to amplify those pursuits.
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5 Tips to Boost Native Advertising Effectiveness - Huffington Post (blog)

5 Tips to Boost Native Advertising Effectiveness - Huffington Post (blog) | mobile marketing | Scoop.it
5 Tips to Boost Native Advertising Effectiveness Huffington Post (blog) Online entertainment company Netflix has embraced the concept of native ads in a big way with a series of campaigns that has presented different content applicable to targeted...
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Native Advertising: Worth Pursuing - Forrester | #TheMarketingTechAlert

Native Advertising: Worth Pursuing - Forrester | #TheMarketingTechAlert | mobile marketing | Scoop.it
Forrester analysts are encouraged to “make the call” and here’s a call that is sure to invite some heated disagreement (native advertising has a way of doing that).

 

Advanced/ Digest...

 

How does a marketer get this right?

Weigh and answer four questions with a yes, no or partially/somewhat:

1.    Could the native advertisement appear on the site unlabeled as advertising without causing a backlash? It should be labeled, but if it was unlabeled would it stand out?

2.    Is it shareworthy? Is it reasonable to expect that an unmotivated reader would want to share the native advertisement, on Twitter or Facebook, for example?

3.    Does it appeal to a clearly defined sub-set of an audience? Native advertising works best against a niche.

4.    Would a reader or viewer of a native advertisement be more likely to prefer your brand? In the chase to produce loveable content, some brands risk skipping the “value to brand” objective altogether.

 

Four questions; answer yes (1), no (-1) or partially/somewhat (0). A final sum of zero or less is unacceptable. A sum of 1 or 2 needs improvement. A 3 or 4 means you’ve got the basics down.

 

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Via CYDigital
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CYDigital's curator insight, January 20, 2014 6:59 PM

Uncomfortable with native advertising, but as usual...test. Would not be surprised if the FTC starts to move to clamp down.


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Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet | mobile marketing | Scoop.it

In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.

 

Native advertising is a form of advertising designed to look similar to "native" media content such as news or feature articles written by journalists. 

 

The study shows that media companies carry a far higher risk to their reputation and value perception in allowing native advertising than their brand advertisers. However, native advertising on business news, and entertainment news sites, was less problematic than on general news sites....


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Jeff Domansky's curator insight, July 27, 2014 2:02 AM

Good look at native advertising and consumer reaction to it.

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Every Club Nintendo Platinum reward is digital this year - Destructoid

Every Club Nintendo Platinum reward is digital this year - Destructoid | mobile marketing | Scoop.it
Although Nintendo used to release cool products like hats and statues for its Club Nintendo Platinum members, this year it's all digital. Yep, both the Platinum and Gold ranks are digital-only, with no physical reward options in ...
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