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2017 Predictions for the App Economy

2017 Predictions for the App Economy | Mobile & Programmatic | Scoop.it
What does the future hold for the app economy? Read our top 10 predictions on the tech and trends to watch.
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The mobile app gold rush may be over

The mobile app gold rush may be over | Mobile & Programmatic | Scoop.it
Ten years ago, Apple announced the iPhone, which soon gave birth to the App Store and the resulting broader app ecosystem. That industry has now matured,..
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3 Reasons Mergers and Acquisitions are Booming in the Digital Media & Mobile Ecosystems

3 Reasons Mergers and Acquisitions are Booming in the Digital Media & Mobile Ecosystems | Mobile & Programmatic | Scoop.it
Last year was a good year for mergers and acquisitions (M&A). That’s according to the Q1 2016 Marketing Report released by LUMA Partners.
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Media, Productivity & Emojis Give Mobile Another Stunning Growth Year

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year | Mobile & Programmatic | Scoop.it
Media, Productivity & Emojis Give Mobile Another Stunning Growth Year By: Simon Khalaf, SVP, Product & Engineering, Publisher Products, Yahoo In the seven years that Flurry has been reporting on...
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UK mobile ad spend jumps 52.1% during first half of 2015

UK mobile ad spend jumps 52.1% during first half of 2015 | Mobile & Programmatic | Scoop.it
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AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads

AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads | Mobile & Programmatic | Scoop.it
This just in: AOL, itself acquired by Verizon for $4.4 billion earlier this year, has announced that it is making another purchase of its own. It is..
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Buying Mobile Advertising using Mobile Demand Side Platforms (Mobile DSPs)

Buying Mobile Advertising using Mobile Demand Side Platforms (Mobile DSPs) | Mobile & Programmatic | Scoop.it
There is vast potential in the huge new mobile advertising channels that are opening up. But while expectations for mobile continually rises we’re constantly told that advertiser confidence, and ad spend, always seems to be two steps behind. We’ve discussed the problems facing mobile advertising numerous times before – there’s an oversupply of ad inventory created by an ever rising number of apps and mobile sites, while advertisers are cautious about spending due to problems with measuring mobil
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Thomvest Advertising Technology overview - Sept 2014

This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV adv…
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The Mary Meeker Internet Trends 2015 Report

The Mary Meeker Internet Trends 2015 Report | Mobile & Programmatic | Scoop.it
If your life depends on technology, you better read this cover to cover. Kleiner Perkins partner Mary Meeker's yearly Internet Trends report is the ultimate..
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Programmatic Marketers Still Catching Up To Consumers On Mobile

Programmatic Marketers Still Catching Up To Consumers On Mobile | Mobile & Programmatic | Scoop.it
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) of the
campaigns run on AppNexus' platform during Q2 2015 targeted desktop Web users, while 47% targeted mobile Web users and 32% attempted to reach mobile app users.
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Avec son ad network B2B, LinkedIn fait ses premiers pas dans la adtech avec Appnexus

Avec son ad network B2B, LinkedIn fait ses premiers pas dans la adtech avec Appnexus | Mobile & Programmatic | Scoop.it
LinkedIn arrive officiellement sur le marché de l'ad tech avec le lancement de son réseau publicitaire. C'est toutes les entreprises dans le secteur du B2B qui vont se réjouir.
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Programmatically Mobile

Programmatically Mobile | Mobile & Programmatic | Scoop.it
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Malissa's curator insight, March 11, 9:08 AM

Infographie sur le #Mobile programmatic claire en chiffre

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L’IoT: priorité des marketeurs parmi les principales tendances technologiques (étude)

Les marketeurs sont à l’affût des principales tendances et innovations technologiques, parmi lesquelles les objets connectés sont perçus de loin comme les plus importants. S’en suivent l’intelligen…
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Mobile Companies Are Just Getting Started

Mobile Companies Are Just Getting Started | Mobile & Programmatic | Scoop.it
It takes a much heartier stomach to jump into the startup game now than it did a year ago. Zenefits recently became the latest unicorn to face devaluation..
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Why in-app ads may be the future of mobile advertising | ClickZ

Why in-app ads may be the future of mobile advertising | ClickZ | Mobile & Programmatic | Scoop.it
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to
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5 things to know about the big AOL-Verizon deal - Digiday

5 things to know about the big AOL-Verizon deal - Digiday | Mobile & Programmatic | Scoop.it
AOL said this morning that it’s being acquired by Verizon for $4.4 billion. Here’s what you need to know about the deal.
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The Google Mobile Friendly Update & Mobilegeddon Explained

The Google Mobile Friendly Update & Mobilegeddon Explained | Mobile & Programmatic | Scoop.it
What Is Mobilegeddon & The Google Mobile Friendly Update On April 21, 2015, Google will release a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
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Beintoo, StrikeAd Bring Targeting Based On ‘Time Spent’ To Programmatic – GeoMarketing

Beintoo, StrikeAd Bring Targeting Based On ‘Time Spent’ To Programmatic – GeoMarketing | Mobile & Programmatic | Scoop.it
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Talking About the Big Issues: Ad Fraud | Mobile Marketing Magazine

Talking About the Big Issues: Ad Fraud | Mobile Marketing Magazine | Mobile & Programmatic | Scoop.it
Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and
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Mobile DSP Challenge | AdExchanger

Mobile DSP Challenge | AdExchanger | Mobile & Programmatic | Scoop.it
Some companies claiming to be "mobile demand-side platforms" are veiled mobile ad networks, or at least they're mobile ad network-like. Which is to say they may be taking margin without disclosing price paid to the client. Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would... Continue reading »
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Mobile Video Advertising: Your call is important to us, please hold the line

Mobile Video Advertising: Your call is important to us, please hold the line | Mobile & Programmatic | Scoop.it

"If I had a dollar for every time I’ve heard someone reassure me that “this is the year of mobile,” I’d currently be enjoying early retirement from my waterfront beach house, at the ripe old age of 26. What’s the hold up? What needs to happen in order to grow mobile from an afterthought, to an integral part of screen-agnostic planning?"

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Insights & Figures : Mobile Advertising Trends - Report Q4

Insights & Figures : Mobile Advertising Trends - Report Q4 | Mobile & Programmatic | Scoop.it
Mobile advertising spent has drastically increased, growing 290% yoy. Between 2013 and 2014, CPM has increased of 10% and CPC more than 121%
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