Mobile eCommerce
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5 Tests To Affect Revenue On Your eCommerce Site

5 Tests To Affect Revenue On Your eCommerce Site | Mobile eCommerce | Scoop.it

A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc.


A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.

Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....

Via Jeff Domansky
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5 test you should do.

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Jeff Domansky's curator insight, December 20, 2015 11:54 AM

Nice guide to improving ROI on ecommerce sites with simple fixes.

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E-commerce, the makeover

How smart big data and emerging technologies will shape the future of e-commerce and online retail.
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Predictive shipping? Welcome to the future of eCommerce

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Twitter gets in on mobile shopping with new Buy button, but how is mobile e-commerce evolving?

Twitter gets in on mobile shopping with new Buy button, but how is mobile e-commerce evolving? | Mobile eCommerce | Scoop.it
As Twitter unveils new Buy button feature, we take a look at its foray into mobile shopping and the evolving mobile e-commerce space (As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?
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Game changer or just another voyage to the death land of eCommerce?

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Mobile E-Commerce Revenue In China Doubles In Q2 - Investor's Business Daily

Mobile E-Commerce Revenue In China Doubles In Q2 - Investor's Business Daily | Mobile eCommerce | Scoop.it
Mobile E-Commerce Revenue In China Doubles In Q2 Investor's Business Daily Revenue from China's mobile e-commerce market reached $7.2 billion in the second quarter, up 103% from the year-earlier quarter and up 25% from Q1, according to iResearch...
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Wow. 

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E-Commerce & M-Commerce In Upcoming Year: Dramatic Change - exploreB2B

Dominance Of M-Commerce
In the next five years, mobile commerce will immensely dominate the market than what it is today. It is forecasted that the use of desktop PC will drop continuously even ...
Patrick Obolgogiani's insight:

From M-Commerce to contextual commerce.

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Sales through mobile continue to grow through summer months

Sales through mobile continue to grow through summer months | Mobile eCommerce | Scoop.it
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Mobile continues to grow, with smartphones dragging down the conversion rates. People browse with phones and buy with tablets.

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UK Online Mobile Sales Outpace US 08/05/2014

UK Online Mobile Sales Outpace US 08/05/2014 | Mobile eCommerce | Scoop.it
UK Online Mobile Sales Outpace US - 08/05/2014 (RT @MediaPost: UK Online Mobile Sales Outpace US: Great Britain’s next great e-commerce run up will...
Patrick Obolgogiani's insight:

27% of UK eCommerce is in mobile compared to 19% in US. Certainly volume not accounted here.

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mobile shopping grew 19-fold in 4 years, mostly on iPads and iPhones - Fortune

mobile shopping grew 19-fold in 4 years, mostly on iPads and iPhones - Fortune | Mobile eCommerce | Scoop.it
mobile shopping grew 19-fold in 4 years, mostly on iPads and iPhones
Fortune
The iPhone accounts for 54% of orders made by mobile phone, the iPad for 80% of tablet orders.
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Future of eCommerce is already here.

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Can you do all your Christmas shopping on a mobile? Weve's Will Dorling takes ... - The Drum

Can you do all your Christmas shopping on a mobile? Weve's Will Dorling takes ... - The Drum | Mobile eCommerce | Scoop.it

I’m a completely unashamed Christmas fan. I love all of it, from buying the tree to planning menus and thinking about presents. So...

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No more fighting in the malls? Sounds good to me.

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Mobile shoppers struggling with apps and want in-app customer care - BizReport

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care.
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Moving to mobile eCommerce doesn't mean you can forget about the fundamentals - such as great customer service. Current result, 51% abandoned cart rate with apps. 

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Three High Street Retailers Which Mastered the Online Transition - exploreB2B

Three High Street Retailers Which Mastered the Online Transition - exploreB2B | Mobile eCommerce | Scoop.it
The UK has a number of successful high street businesses whose multi-channel retail success can be replicated by your own business to create happier customers and increased profits.
Ongoing ...
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Retailers, learn from the best in UK.

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How to Make Mobile eCommerce Convert: What's Effective In Mobile Design ... - Business 2 Community

How to Make Mobile eCommerce Convert: What's Effective In Mobile Design ... - Business 2 Community | Mobile eCommerce | Scoop.it
How to Make Mobile eCommerce Convert: What's Effective In Mobile Design ...
Business 2 Community
In this part, we'll discuss the frontiers of mobile commerce: trends we're seeing in user tests that may fundamentally change eCommerce.
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How to increase conversion in mobile eCommerce

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Mobile Shopping is Just Too Risky for Most People

Mobile Shopping is Just Too Risky for Most People | Mobile eCommerce | Scoop.it
Survey shows that risk of making wrong purchase due to lack of information is behind low take up of mobile shopping Online retail is still small in comparison with real world shopping. The vast major…

Via Thomas Faltin
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Retailers, make it safe.

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What Amazon's Fire Phone means for the future of mobile retail ...

What Amazon's Fire Phone means for the future of mobile retail ... | Mobile eCommerce | Scoop.it
Right now, mobile shopping is a two-horse race between Apple (with 63 percent of the mobile commerce market) and Android (36 percent). Former market leaders Blackberry and Nokia account for less than 1 percent of ...
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Implications of Fire's one-click-shopping can change how eCommerce works on all platforms.

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How mobile is driving innovation in e-commerce

How mobile is driving innovation in e-commerce | Mobile eCommerce | Scoop.it

ReadWriteShop.com

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Interactive shopping is expanding but like Wii and motion control in games, it will probably stay a niche for a long time. People are generally too lazy.

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Biggest Mobile Shopping Driver: the Deal - MediaPost Communications

Biggest Mobile Shopping Driver: the Deal - MediaPost Communications | Mobile eCommerce | Scoop.it
Biggest Mobile Shopping Driver: the Deal
MediaPost Communications
Mobile allows consumers to shop all the time, even though most actual purchases are made in stores.
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What drives mobile eCommerce?

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