Mobile - Publishing, Marketing, Monetization
3.7K views | +2 today
Follow
News around mobile marketing, advertising & data usage
Your new post is loading...
Your new post is loading...
Scooped by Olivier Cambournac
Scoop.it!

Will Apple redefine mobile advertising with SKAdNetwork?

Will Apple redefine mobile advertising with SKAdNetwork? | Mobile - Publishing, Marketing, Monetization | Scoop.it
mobile dev memo, android, ios, mobile development
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Instagram Revenue and Usage Statistics 2018 [DATA] - Business of Apps

Instagram Revenue and Usage Statistics 2018 [DATA] - Business of Apps | Mobile - Publishing, Marketing, Monetization | Scoop.it
Instagram was launched in 2010 by Kevin Systrom and Mike Krieger.  Since it’s launch, the app has seen exponential growth, from 1 million users during the first two months on the market to 800 million users by September 2017. In 2012 Instagram was acquired by Facebook an estimated $1 billion.  As a brand Instagram is increasingly the most successful of all the major social platforms with its high reach combined with the “cool factor” and wide appeal that other platforms can’t match. So what is Instagram? It’s a mobile, desktop, and Internet-based photo and video sharing application and service. It allows users to upload photos and videos, add hashtags and geotags, graphical stickers, Augmented Reality objects, as well as apply multiple graphical filters to alter photos.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Amazon still dominates the smart speaker market — but the competition is closing in

Amazon still dominates the smart speaker market — but the competition is closing in | Mobile - Publishing, Marketing, Monetization | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Female mobile game players are 36% more valuable than male players

Female mobile game players are 36% more valuable than male players | Mobile - Publishing, Marketing, Monetization | Scoop.it
Women are more valuable mobile games players than men, according to data from DeltaDNA, where figures it’s shown they spend more money on in-app purchases
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

New trivia app HQ 'hoping to raise capital at $100m valuation'

New trivia app HQ 'hoping to raise capital at $100m valuation' | Mobile - Publishing, Marketing, Monetization | Scoop.it
HQ Trivia, the live trivia game show app built by two of the co-founders of Vine, is reportedly looking to raise venture capital funding in a round that co
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Celebrating One Year of Games on Messenger with New Features, New Games and More | Facebook Newsroom

Celebrating One Year of Games on Messenger with New Features, New Games and More | Facebook Newsroom | Mobile - Publishing, Marketing, Monetization | Scoop.it
We have over 70 games from more than 100 developers available worldwide.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Growth Lessons from Early Snapchat

Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

The role of LTV in freemium

The role of LTV in freemium | Mobile - Publishing, Marketing, Monetization | Scoop.it
Defining Lifetime Cutomer Value (LTV) in the freemium context, and understanding when and how it should be used.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

65% of smartphone users installed a new app during May

65% of smartphone users installed a new app during May | Mobile - Publishing, Marketing, Monetization | Scoop.it
The increasing importance of mobile devices means people are still looking for new apps each month, and aren’t being overcome by app overload. According to
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

The App Store Optimization Stack by ASOstack.com

A light-weight framework for strategic ASO
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Words with Friends tops mobile game chart with 13 million users, pushing out Pokémon Go

Words with Friends tops mobile game chart with 13 million users, pushing out Pokémon Go | Mobile - Publishing, Marketing, Monetization | Scoop.it
Words with Friends has topped Verto Analytics Mobile Game report for April 2017, netting the most unique users during March, gathering the most reach, and
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

How Apple’s Updates Affect Your App Marketing Strategy

How Apple’s Updates Affect Your App Marketing Strategy | Mobile - Publishing, Marketing, Monetization | Scoop.it
Take these three points into account when developing your strategy for the iOS App Store.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Dailymotion : The story of a product relaunch

Cette présentation fait suite au talk de Jean-Loup Yu, VP product @Dailymotion au Mobile PM Meet'Up. Dailymotion a opéré un repositionnement stratégique en 20…
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

4e édition du baromètre SNJV annuel du Jeu Vidéo en France

4e édition du baromètre SNJV annuel du Jeu Vidéo en France | Mobile - Publishing, Marketing, Monetization | Scoop.it
La quatrième édition du baromètre annuel aborde 4 thèmes : le tissu d'entreprises et leur production dont la dimension créative est fondamentale, l'emploi, la situation économique et financièr
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Hasbro brings Trivial Pursuit to Amazon Alexa

Hasbro brings Trivial Pursuit to Amazon Alexa | Mobile - Publishing, Marketing, Monetization | Scoop.it

Mobile Marketer
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Is mobile marketing arbitrage? - Mobile Dev Memo

Is mobile marketing arbitrage? - Mobile Dev Memo | Mobile - Publishing, Marketing, Monetization | Scoop.it
mobile dev memo, android, ios, mobile development
Olivier Cambournac's insight:
"The difference in relative value to developers in the single market in which they compete is driven entirely by the ability of their app to monetize installs; that's competitive advantage, not arbitrage." E. Seufert
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Apple says AR, competitive gaming, mindfulness, are among breakout app trends for 2017

Apple says AR, competitive gaming, mindfulness, are among breakout app trends for 2017 | Mobile - Publishing, Marketing, Monetization | Scoop.it
Apple has identified what it calls the four breakout app trends of 2017, and given out awards for its apps and games of the year. It states augmented reali
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Infographic: Winning with In-Game Advertising| Facebook Audience Network

Infographic: Winning with In-Game Advertising| Facebook Audience Network | Mobile - Publishing, Marketing, Monetization | Scoop.it
Find out the myths, facts and what you can do to monetize your game successfully.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Facebook Messenger lets games monetize with purchases and ads

Facebook Messenger lets games monetize with purchases and ads | Mobile - Publishing, Marketing, Monetization | Scoop.it
Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5..
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Mobile ad specialist AdColony cut nearly 100 jobs as part of a shift in strategy

Mobile ad specialist AdColony cut nearly 100 jobs as part of a shift in strategy | Mobile - Publishing, Marketing, Monetization | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Building a holistic mobile user acquisition strategy - Mobile Dev Memo

Building a holistic mobile user acquisition strategy - Mobile Dev Memo | Mobile - Publishing, Marketing, Monetization | Scoop.it
mobile dev memo, android, ios, mobile development
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

ROI and the K-factor - Jonathan Winters

Presentation delivered during the Adjust Mobile Spree Event by Jonathan Winters (from Miniclip)
more...
No comment yet.
Scooped by Olivier Cambournac
Scoop.it!

Smartphone users in the U.S. have on average between six and 15 apps on their phones

Smartphone users in the U.S. have on average between six and 15 apps on their phones | Mobile - Publishing, Marketing, Monetization | Scoop.it
App accelerator company Neumob has published research into the amount of apps the average U.S. smartphone user keeps installed on their device, and reveale
more...
No comment yet.