Mobile Customer Experience Management
6.0K views | +0 today
Follow
 
Scooped by Russ Merz, Ph.D.
onto Mobile Customer Experience Management
Scoop.it!

Coca-Cola extends loyalty rewards to social media actions - Mobile Marketer - Strategy

Coca-Cola extends loyalty rewards to social media actions - Mobile Marketer - Strategy | Mobile Customer Experience Management | Scoop.it

NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 conference said the company is releasing a new platform today that will integrate social media action into the company's rewards program.

 

In the “Create Buzz: Find your Brand’s Voice in Mobile: Success Strategies to Stay Ahead of the Competition” session, the executive went through Coca-Cola’s mobile strategy and the company’s goals looking forward. In addition to mentioning the new social platform, she also discussed the company's goals of consolidating all of its applications into one container app.

 

"A lot of the work I’ve been doing is through the My Coke Rewards loyalty program," said Zoe Glade, senior digital marketing strategist of digital platforms at Coca-Cola, Atlanta. "We’re launching a new platform, a beta, Thursday, so the idea is that we’ve gone [away] from this very transactional component.

Russ Merz, Ph.D.'s insight:

Coke moves from a transactional based loyalty program to one based on social interactions via #mobile apps. Is this the beginning of a trend for #brands?

more...
Eric_Determined / Eric Silverstein's curator insight, September 26, 2013 1:52 PM

CocaCola realized they needed to simplify their mobile reach, and avoid confusion with customers:

 

"If consumers enter the App store, there are dozens of apps fromCoca-Cola brands. Yet, the company noticed that first-time log-ins were 20 percent higher than multiple logins, showing that the company could do better at providing relevant and engaging material within the apps.

Ms. Glade also admitted that the reviews for the company’s apps are not stellar right now. She said that one of the key takeaways for her department is that they need to listen to consumers to create a better app experience."

 

The last sentence above is key, the need to engage and listen to customers, in order to build a better relationship, product, service, etc...

 
Deanna Moore's curator insight, November 22, 2013 10:50 AM

I think that Coca Cola new social platform is a great idea. Coming fom the world of Public Relations, the idea of having all you inormation upfront and enabling consumers to be able to post comments and view poducts in real time is great. This is the direction our world is heading in and i think its fantastic that Cola is going to integrate social media in their platform.

Mobile Customer Experience Management
Explores issues related to the management of customer experiences on mobile devices.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

More Online Activities Performed on Mobiles than PCs - GlobalWebIndex Blog

More Online Activities Performed on Mobiles than PCs - GlobalWebIndex Blog | Mobile Customer Experience Management | Scoop.it
Concluding our series on Devices, we quantify how many online activities are being carried out on PCs/laptops, mobiles and tablets.
Russ Merz, Ph.D.'s insight:
Need Evidence About Mobile Ascendancy in the Online World? See This Article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What is Mobile Proximity Marketing? — GoProx

What is Mobile Proximity Marketing? — GoProx | Mobile Customer Experience Management | Scoop.it
Mobile proximity marketing lets businesses tie their online and offline presence together to serve and delight their customers.
Russ Merz, Ph.D.'s insight:
Need a primer on proximity based mobile marketing? See this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The future of mobility

The future of mobility | Mobile Customer Experience Management | Scoop.it
How will advances in transportation technologies and shifts in social attitudes shape the future of mobility? The global auto industry’s transformation has far-reaching implications for carmakers, energy companies, insurers, health care, government enforcement and funding, and how we move from point A to point B. Value shifts as a new ecosystem of mobility emerges.
Russ Merz, Ph.D.'s insight:
Looking for a POV on the future of mobile technology? See this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC] | Netimperative - latest digital marketing news

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC] | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out… Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense ... [Read more...]
Russ Merz, Ph.D.'s insight:
Looking for a concise summary of mobile first consumer behaviors? See this article.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

80%+ of iPhone Owners Say Apple is Top Choice for Next Phone

Apple has a highly loyal customer base, but our data underlines just how many current iPhone owners are likely to stick with the brand when they buy or upgrade.
Russ Merz, Ph.D.'s insight:
How loyal are customers to your brand? Apple is riding high with over 80% of current iPhone owners planning to buy again from the brand for their next phone.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Flash of Genius: Mobile Personalization

Flash of Genius: Mobile Personalization | Mobile Customer Experience Management | Scoop.it
Senior Associate at L2's Intelligence Report Taylor Malmsheimer explains how brands can seamlessly integrate personalized features in the mobile experience.
Russ Merz, Ph.D.'s insight:
Know how seamlessly integrate the mobile experience with personalization features? See this video report from L2 Digital .
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news

9 amazing mobile facts [INFOGRAPHIC] | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
As smartphones become the device of choice for media, this new infographic from Mobilecozmo looks at nine facts you might not know about mobile. The infographic covers some really amazing facts that many people are not aware of. Source: http://mobilecozmo.com/
Russ Merz, Ph.D.'s insight:
Need some amazing mobile facts for a presentation? See this article for 9 audience attention getting facts.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How much does it cost to create an app? | Netimperative - latest digital marketing news

How much does it cost to create an app? | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps. Source: https://www.biznessapps.com/
Russ Merz, Ph.D.'s insight:
Do you know how much it costs to create a mobile app? Here are some useful guidelines.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

50 astounding facts about mobile search behaviors

50 astounding facts about mobile search behaviors | Mobile Customer Experience Management | Scoop.it
60% of searches now come from mobile devices. But that's just one fact about mobile search behaviors. Here are 50 facts about our mobile search behaviors.
Russ Merz, Ph.D.'s insight:
Need to make a business case for mobile marketing programs? Here are 50 facts about mobile search behaviors that may help.
more...
Art Jones's curator insight, November 29, 2016 3:51 PM

Excerpt: 60% of searches now come from mobile devices.

Scooped by Russ Merz, Ph.D.
Scoop.it!

Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success

Shopping Micro-Moments: 3 Steps to Set Your Brand Up for Success | Mobile Customer Experience Management | Scoop.it
Three ways retailers can win shoppers in their micro-moments across the customer journey.
Russ Merz, Ph.D.'s insight:
Want to win more shopping micro-moments? Here are 3 steps to set your brand up for success from Think with Google.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Snapcart turns shopping receipt data into cash | Netimperative - latest digital marketing news

Snapcart turns shopping receipt data into cash | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines. Snapcart taps into shopping data by incentivising shoppers to take photographs of their receipts in exchange for a small cash rebate. The crowdsourced data gives brands a better understanding of their shopping habits
Russ Merz, Ph.D.'s insight:
Snapcart turns shopping receipt data into cash. Can it disrupt existing customer loyalty programs? 
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

How Mobile Has Redefined the Consumer Decision Journey for Shoppers | Mobile Customer Experience Management | Scoop.it
A shopper's smartphone is now their go-to assistant and advisor. Here are the consumer trends shaping retail and why they matter.
Russ Merz, Ph.D.'s insight:
Do you know how mobile capabilities have reshaped the multichannel shopping experiences of consumers? See this new Think With Google article for details.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Prompting Users to Review an App: Four Do's and Three Dont's

Prompting Users to Review an App: Four Do's and Three Dont's | Mobile Customer Experience Management | Scoop.it
Mobile - For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask user
Russ Merz, Ph.D.'s insight:
Do you know the best ways for prompting users to rate your brand's mobile app? If not, these guidelines may be helpful.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobile Has Largely Displaced Other Channels for Email - eMarketer

Mobile Has Largely Displaced Other Channels for Email - eMarketer | Mobile Customer Experience Management | Scoop.it
More than half of emails worldwide are read on a mobile device
Russ Merz, Ph.D.'s insight:
Mobile Has Displaced Other Channels for Email Access--How do Your Messages Look on Mobile Screens?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

5 Design Elements that Work Well for Mobile Conversion | MarTech

5 Design Elements that Work Well for Mobile Conversion | MarTech | Mobile Customer Experience Management | Scoop.it
5 Design Elements that Work Well for Mobile Conversion by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
Need to Upgrade Your Mobile UI? Here are 5 Design Elements that Work Well for Mobile Conversion.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobile Multitasking: 3 Trends That Marketers Need to Know | Leanplum

Mobile Multitasking: 3 Trends That Marketers Need to Know | Leanplum | Mobile Customer Experience Management | Scoop.it
Consumers are spending more time online and on mobile devices. How should mobile marketers take advantage of this trend, and what mistakes can they avoid?
Russ Merz, Ph.D.'s insight:
Do you know the role mobile multitasking is playing in your customers' lives? See these 3 trends.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]

Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic] | Mobile Customer Experience Management | Scoop.it
A mobile-friendly website is not a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for customers. See the infographic for why there's no time to waste.
Russ Merz, Ph.D.'s insight:
How Mobile Friendly is Your Website? Here Are 7 Reasons Why Every Business Needs One Now.
more...
Red Breast's curator insight, March 11, 2017 7:06 AM
Old news, but still essential
Scooped by Russ Merz, Ph.D.
Scoop.it!

9 mobile app trends for 2017 in 1 infographic

9 mobile app trends for 2017 in 1 infographic | Mobile Customer Experience Management | Scoop.it
268 billion downloads will generate $77 billion worth of revenue says Gartner. App are not just built for smartphones. Here are mobile app trends for 2017.
Russ Merz, Ph.D.'s insight:
Looking for some reasons to invest in apps? Here are 9 mobile app trends for 2017 you may want to consider.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Twitter's US Audience Gets More Mobile - eMarketer

Twitter's US Audience Gets More Mobile - eMarketer | Mobile Customer Experience Management | Scoop.it
Most of the social network’s ad revenues come from mobile placements
Russ Merz, Ph.D.'s insight:
Considering the use of Twitter to reach mobile user audiences with digital ads? Based on some recent stats it might be a good buy.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Retargeting Is a Must for App Marketers - eMarketer

Retargeting Is a Must for App Marketers - eMarketer | Mobile Customer Experience Management | Scoop.it
31% respondents said they allocated up to 5% of their total app marketing budget to retargeting
Russ Merz, Ph.D.'s insight:
Curious about why smartphone users download apps? The reasons highlight why ad retargeting role grows in marketing importance.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Mobile App Environment Is More Challenging than Ever - eMarketer

The Mobile App Environment Is More Challenging than Ever - eMarketer | Mobile Customer Experience Management | Scoop.it
The number of US app users continues to rise and so too does the amount of time consumers spend using mobile apps each day
Russ Merz, Ph.D.'s insight:
How is your mobile app performing? Recent research finds that most apps fail to keep users engaged for long.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

WhatsApp Wants to Help Businesses Reach Its Users - eMarketer

WhatsApp Wants to Help Businesses Reach Its Users - eMarketer | Mobile Customer Experience Management | Scoop.it
Sharing phone numbers and offering ads may irk the security-focused service’s users
Russ Merz, Ph.D.'s insight:
Are you using Whatsapp because of its ad free environment? That's all about to change as advertising will apparently soon be appearing.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Beacons Can Reshape Retail Marketing

How Beacons Can Reshape Retail Marketing | Mobile Customer Experience Management | Scoop.it
How beacon technology and Google's open beacon format can revolutionize the way retailers measure the impact of online ads.
Russ Merz, Ph.D.'s insight:
Read about how to integrate beacons with retail marketing and online advertising.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Google takes on Facetime with "Duo" video chat app | Netimperative - latest digital marketing news

Google takes on Facetime with "Duo" video chat app | Netimperative - latest digital marketing news | Mobile Customer Experience Management | Scoop.it
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger. Unlike its other major video chat tool Hangouts, Duo works exclusively on phones (Android and iPhone) rather than across devices. The app is designed with simplicity in mind. Users sign up and the ap
Russ Merz, Ph.D.'s insight:
Will this new video chat app from Google "disrupt" the existing market?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

5 Ways to Find the Micro-Moments Your Brand Can Win

5 Ways to Find the Micro-Moments Your Brand Can Win | Mobile Customer Experience Management | Scoop.it
How to identify the micro-moments when your brand has the best opportunity to be there and be useful.
Russ Merz, Ph.D.'s insight:
Looking for some guidelines for improving brand performance on mobile devices? See these 5 ways to find micro-moments your brand can win.
more...
No comment yet.