Mobile Consumer Engagement
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Are Your Content Channels Working Together? 8 Steps To Find Out - Marketing Land

Are Your Content Channels Working Together? 8 Steps To Find Out - Marketing Land | Mobile Consumer Engagement | Scoop.it
Are Your Content Channels Working Together? 8 Steps To Find Out
Marketing Land
Look at any brand today and you'll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns.
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From Interaction to Engagement: Why #Mobile is a Must Move for Marketers

From Interaction to Engagement: Why #Mobile is a Must Move for Marketers | Mobile Consumer Engagement | Scoop.it
From Interaction to Engagement: Why it's a Must Move for Marketers iMedia Connection (blog) Ironically (but not unexpected), the rise in mobile marketing has brought about an increase in point-in-time interactions – even though the mobile customer...
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Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ... - Search Engine Watch

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ... - Search Engine Watch | Mobile Consumer Engagement | Scoop.it
Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 ...
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Mobile, Mobile Everywhere: Critical to Success in Healthcare Consumer Engagement » ICF Intl

Mobile, Mobile Everywhere: Critical to Success in Healthcare Consumer Engagement » ICF Intl | Mobile Consumer Engagement | Scoop.it
This ICF white paper explores a proven methodology to create a mobile strategy and outlines the factors critical to success at every phase of execution.
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3 Reasons Why The future of Customer Engagement is Mobile

3 Reasons Why The future of Customer Engagement is Mobile | Mobile Consumer Engagement | Scoop.it
There are many advantages to mobile customer engagement, many of which overlap with traditional modes and methods. These advantages include being able to build a more positive brand image and cultivate greater ...
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What Hotel Guests Want in #Mobile Features - Business 2 Community

What Hotel Guests Want in #Mobile Features - Business 2 Community | Mobile Consumer Engagement | Scoop.it
What Hotel Guests Want in Mobile Features
Business 2 Community
Go on Pinterest, or Ritz Carlton concierge tips on Foursquare. What Hotel Guests Want in Mobile Features image Screen Shot 2014 03 14 at 9.55.

Via Josepf J Haslam
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Why Smart Music Businesses Think #Mobile First

Why Smart Music Businesses Think #Mobile First | Mobile Consumer Engagement | Scoop.it
Why Smart Music Businesses Think Mobile First
The Music Void
Firstly, mobile user share more than desktop users and furthermore they consumer more content on there phones. Most importantly mobile phones are ...
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Here's yet another way Samsung is stomping out all Android rivals - BGR

Here's yet another way Samsung is stomping out all Android rivals - BGR | Mobile Consumer Engagement | Scoop.it
Here's yet another way Samsung is stomping out all Android rivals BGR Apple has long trotted out statistics showing high user engagement with iPhones and iPads as a way to counter reports about deteriorating market share, so Samsung has to be happy...
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How Mobile Matters More Than Internet | Conduit Blog

How Mobile Matters More Than Internet | Conduit Blog | Mobile Consumer Engagement | Scoop.it
Mobile usage is so prevalent (especially mobile browsing) that in 2014, mobile is predicted to overtake desktop Internet usage, according to Microsoft. What does this ...
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Building #Brand with #Mobile #App Engagement #Infographic

Building #Brand with #Mobile #App Engagement #Infographic | Mobile Consumer Engagement | Scoop.it
Building #Brand with #Mobile #App Engagement | See more about mobile app, mobiles and buildings.
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IBM Challenges Mobile World To Say, 'Mr. Watson Come Here, I Need You' - Techzone360

IBM Challenges Mobile World To Say, 'Mr. Watson Come Here, I Need You' - Techzone360 | Mobile Consumer Engagement | Scoop.it
IBM Challenges Mobile World To Say, 'Mr.
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Mobile Content Marketing Tips and 2014 Trends for Generating Sales and Leads

Mobile Content Marketing Tips and 2014 Trends for Generating Sales and Leads | Mobile Consumer Engagement | Scoop.it
Mobile content marketing tips according to the changing trends of 2014. Learn how to create and share more engaging content to promote your business online.
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Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football | Mobile Consumer Engagement | Scoop.it
In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free kick.
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As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage - Marketing Land

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage - Marketing Land | Mobile Consumer Engagement | Scoop.it
Marketing Land
As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage
Marketing Land
Social media is already becoming increasingly integrated into the brick-and-mortar experience, and mobile engagement is a driving force.
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Mobile Content Marketing Tips and 2014 Trends for Generating Sales and Leads

Mobile Content Marketing Tips and 2014 Trends for Generating Sales and Leads | Mobile Consumer Engagement | Scoop.it
Mobile content marketing tips according to the changing trends of 2014. Learn how to create and share more engaging content to promote your business online.
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Why you need to put the emphasis on customer experience over acquisition - CMO

Why you need to put the emphasis on customer experience over acquisition - CMO | Mobile Consumer Engagement | Scoop.it
CMO
Why you need to put the emphasis on customer experience over acquisition
CMO
Highlights of his time with the company included vehicle mobile promotional events, product launches, PR stunts and brand sponsorship activation.
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Domino's Pizza makes limited-time offers vital part of mobile strategy ...

Domino's Pizza makes limited-time offers vital part of mobile strategy ... | Mobile Consumer Engagement | Scoop.it
Domino's Pizza continues to make a name for itself in the mobile ordering space with another aggressive time-sensitive offer that targets sports fans and spurs quick digital orders. The pizza chain is once again incentivizing ...

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How to optimise engagement in a multiscreen world - The Guardian

How to optimise engagement in a multiscreen world - The Guardian | Mobile Consumer Engagement | Scoop.it
The Guardian
How to optimise engagement in a multiscreen world
The Guardian
Some screens are better than others at communicating particular aspects of a brand's personality.
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Bank Switching Increases As Consumers Look For Better #Mobile

Bank Switching Increases As Consumers Look For Better #Mobile | Mobile Consumer Engagement | Scoop.it
After relatively stable switching rates since the financial crisis, the number of consumers switching primary banks jumped from 7.1% in the first half of 2013 to 10% in the fourth quarter of 2013 according to the "Mobile Financial Services Tracking...
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Leveraging Mobile to Increase Customer Engagement - Business 2 Community

Leveraging Mobile to Increase Customer Engagement - Business 2 Community | Mobile Consumer Engagement | Scoop.it
Leveraging Mobile to Increase Customer Engagement Business 2 Community The reality is that a big chunk of any company's customer base today interacts with that brand through small screen smartphones and mobile wireless, and through emerging...
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Mobile 2 Go: A Digital Engagement Roadmap for Convenience Stores

Mobile 2 Go: A Digital Engagement Roadmap for Convenience Stores | Mobile Consumer Engagement | Scoop.it
Mobile 2 Go: A Digital Engagement Roadmap for Convenience Stores
CSPnet.com
OAKBROOK TERRACE, Ill.
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MINNEAPOLIS - Best Buy returned to a profit in the fourth quarter and topped ...

MINNEAPOLIS - Best Buy returned to a profit in the fourth quarter and topped ... | Mobile Consumer Engagement | Scoop.it
Castanet.net
MINNEAPOLIS - Best Buy returned to a profit in the fourth quarter and topped ...
Castanet.net
... severe weather," Joly said in a statement.
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Digital Ad Spend Quickly Shifting To Mobile: Are You Ready? - Marketing Land

Digital Ad Spend Quickly Shifting To Mobile: Are You Ready? - Marketing Land | Mobile Consumer Engagement | Scoop.it
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Marketing Land
The opportunity for tapping into this vast, highly-engaged consumer base is so huge it's impossible to ignore.
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Mobile Devices Generating 30% Of Global, US Internet Traffic ...

Mobile Devices Generating 30% Of Global, US Internet Traffic ... | Mobile Consumer Engagement | Scoop.it
Data from e-commerce platform ShopVisible's 2013 year in review report argues that mobile devices (smartphones + tablets) were responsible for 30% of all traffic to its e-commerce clients' last year. Mobile devices, however, drove far.
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9 Software Offerings To Help Marketers Manage And Convert Leads - Forbes

9 Software Offerings To Help Marketers Manage And Convert Leads - Forbes | Mobile Consumer Engagement | Scoop.it
Forbes
9 Software Offerings To Help Marketers Manage And Convert Leads
Forbes
Since such software is useful for automation, customer engagement, and communication — as well as ROI — more industries are starting to understand its value.
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