Mobile Commerce
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Rescooped by Terje Nymark Olsen from E-commerce, F-Commerce, M-Commerce, T-Commerce & SoLoMo
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#MCommerce - 72% of #smartphone owners want mobile-friendly sites

Not only do 72% of smartphone owners report that they want mobile-friendly sites, 67% are more likely to buy on mobile-optimized sites versus ones not optimized and 74% will return later to a mobile site that functions well, according to a new Google Inc. study. “What Users Want Most From Mobile Sites Today,” conducted by e-commerce technology provider Sterling Commerce, a subsidiary of IBM Corp., and research firm SmithGeiger, surveyed in July 1,088 U.S. smartphone owners about their mobile commerce preferences.

 

The research also reveals that consumers are 61% more likely to leave a site right away if it doesn’t give them the information they are looking for. In that case, 79% say they’ll search for another mobile site to do the job...


Via Nebojsa Stojanovic
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Mercator Advisory Group Report: M-Commerce: Opportunities, Challenges, and ... - PR Web (press release)

Mercator Advisory Group Report: M-Commerce: Opportunities, Challenges, and ... - PR Web (press release) | Mobile Commerce | Scoop.it
Mercator Advisory Group Report: M-Commerce: Opportunities, Challenges, and ...
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Mobile Commerce: Time For Liftoff - InformationWeek

Mobile Commerce: Time For Liftoff - InformationWeek | Mobile Commerce | Scoop.it
Mobile Commerce: Time For Liftoff
InformationWeek
Companies are chasing growth: Digital marketing analyst eMarketer states that U.S. retail mobile commerce sales grew by 81% to nearly $25 billion in 2012 and constituted 11% of U.S.
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#mCommerce: Do People Actually Shop on #Phones? The Answer Is Decidedly Yes

#mCommerce: Do People Actually Shop on #Phones? The Answer Is Decidedly Yes | Mobile Commerce | Scoop.it
Mobile devices have clearly changed the way people shop. In 2012, consumers spent $25 billion, or 11 percent of e-commerce dollars, while shopping on mobile devices, particularly tablets, according to data from eMarketer.

 

In e-commerce, the mobile revolution is here.

In 2012, people spent $25 billion on purchases made from phones and tablets, an increase of 81 percent from the year before, according to eMarketer, which compiles data from 120 sources that track commerce.

 

That is still a minority of total e-commerce sales. Mobile accounted for just 11 percent of e-commerce and is expected to reach 15 percent this year. But eMarketer predicts that by 2016, mobile will be $87 billion, or a quarter of all e-commerce.


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Mobile Commerce Grows 31 Percent in Q1 - Practical Ecommerce

Mobile Commerce Grows 31 Percent in Q1 - Practical Ecommerce | Mobile Commerce | Scoop.it
Practical Ecommerce Mobile Commerce Grows 31 Percent in Q1 Practical Ecommerce Mobile ecommerce sales rose 31 percent in the first quarter of 2013 as tablet-fueled, couch commerce is rapidly becoming the most popular form of online shopping with...
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BII REPORT: How Brands Are Driving An Explosion In Mobile Commerce

BII REPORT: How Brands Are Driving An Explosion In Mobile Commerce | Mobile Commerce | Scoop.it
The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market. 
As recently as late 2010, mobile commerce was only 3% of e-commerce.
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