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Rescooped by Equinix UK from Mobile Video, OTT and payTV
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{Core Analysis}: Introducing the Mobile Video Alliance

{Core Analysis}: Introducing the Mobile Video Alliance | Mobile | Scoop.it

Introducing the Mobile Video Alliance It was a great and unique chance to be invited at the inaugural meeting of theMobile Video Alliance in London this week. I would like to thank and congratulate Matt Stagg from EE and Rory Murphy from Informix, who did a great job of bringing together an amazing panel of participants from Akamai, Amazon, BBC, EE, BT, Lovefilm, Netflix, O2, Qualcomm, Sky, Three UK,Vodafone Global and others.

It was an even greater honor to be able to present my views on the future of mobile video and what the ecosystem should focus on to improve the consumer's user experience.

You can find my presentation and the accompanying video below.






In short, it is my first experience of executives from the whole value chain getting together to discuss strategy, business and technology improvements necessary to enhance the consumer's video quality of experience.
Subjects of discussion ranged widely from adaptive bit rate best practice, to transcoding, caching, roaming and data caps, measuring QoE, mobile advertising... in a refreshing neutral, non-competitive environment without vendors trying to push a specific agenda.

The mobile video alliance is a unique forum for the industry to come and solve issues that are plaguing its capacity to grow profitably. Stay tuned, I will follow and report its progress.


Via Patrick Lopez
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Rescooped by Equinix UK from Mobile Advertising Insights
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Mobile Ad Budgets More than Double From 2011: IAB Study

Mobile Ad Budgets More than Double From 2011: IAB Study | Mobile | Scoop.it
marketers are increasing their mobile ad budgets and closing the gap between mobile media consumption and mobile advertising spending.

Via Toren Ajk
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Toren Ajk's curator insight, September 24, 2013 3:34 PM

The percentage of marketers spending more than $300,000 on mobile advertising more than quadrupled from two years ago

Rescooped by Equinix UK from Technology in Business Today
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Mobile Device Battles - In Photos: Top 10 Strategic Technology Trends For 2013

Mobile Device Battles - In Photos: Top 10 Strategic Technology Trends For 2013 | Mobile | Scoop.it
In 2013, mobile devices will pass PCs to be most common Web access tools.

Via TechinBiz
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Rescooped by Equinix UK from Mobile Advertising Insights
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IAB Study: Online Ad Revenue Continues Double-Digit Growth

IAB Study: Online Ad Revenue Continues Double-Digit Growth | Mobile | Scoop.it
Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB's Internet Advertising Revenue Report,...

Via Toren Ajk
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