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Starbucks Brews iBeacon Strategy To Support Premium Coffee Play

Starbucks Brews iBeacon Strategy To Support Premium Coffee Play | MOBILE | Scoop.it

Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
 

Starbucks said it would bring out iBeacon technology in the coming year to allow customers at its premium-coffee Roastery and Tasting Rooms to access information about freshly brewed coffee via smartphones. The move further advances Starbucks’ mobile strategy, in which it is already a leader in mobile payments, at a time of stagnant sales and intense competition.

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AOL opens live-streaming destination I Mobile Commerce Daily

AOL opens live-streaming destination I Mobile Commerce Daily | MOBILE | Scoop.it

AOL is jumping in on the live streaming craze in a big way, opening a state-of-the-art destination in New York called the Build Studio where the company will stream conversations with an array of influencers and celebrities alike.

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How text marketing can help court and maintain customer loyalty I Luxury Daily

How text marketing can help court and maintain customer loyalty I Luxury Daily | MOBILE | Scoop.it

While mobile applications are having their heyday, text messaging is quietly waiting for marketers to re-imagine its value. And they surely will, because texting has some undeniable benefits that make it a favorite among consumers.

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Yoox Net-A-Porter's Plan to Become a Mobile-Only Company I BOF

The merged luxury group Yoox Net-A-Porter Group is aiming to be as mobile as its shoppers.

Since the two joined last year, chief executive officer Federico Marchetti has invested in new technology, added services like seaplanes to drop off rush orders to the Hamptons, and plans to expand same-day services in key markets like Dubai. Now the world's largest online luxury retailer, the company has launched a television shopping app with Apple TV and is making a big push into the Middle East and China.

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1 in 3 people check their smartphones in the middle of the night I Business Insider

1 in 3 people check their smartphones in the middle of the night I Business Insider | MOBILE | Scoop.it

Do you ever find yourself waking up and checking your smartphone in the middle of the night? If so, you're not alone. A new study has found that one in three people check their phones in the middle of the night.

The research, from consultancy firm Deloitte, also found that people using their phones at night are doing everything from checking the time to reading messages, from reading the news to responding to work emails.

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The Five Things Fashion Apps Are Doing Wrong I Alleywatch

The Five Things Fashion Apps Are Doing Wrong I Alleywatch | MOBILE | Scoop.it

As a retailer, you most likely have a mobile app—but is it everything you thought it would be? Is it really driving sales like your Chief Revenue Officer (CRO) or Chief Marketing Officer (CMO) thought it would? Is it increasing engagement exponentially like your digital agency promised? For many retailers, I hear that they’ve invested in a mobile app just to have an app. When I ask why, my jaw typically drops and I hear many common fallacies of mobile apps.

This year, let’s change that. Here’s what you can start doing today to improve your mobile app and drive engagement, brand loyalty and hell, maybe sales.

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Apple Pay Launches In France | ZDNet

Apple Pay Launches In France | ZDNet | MOBILE | Scoop.it

Apple has finally launched its mobile payments service Apple Pay in France, bringing the number of countries it supports to eight.

According to Apple's French website, iPhone, iPad and Apple Watch owners will be able to use Apple Pay with Visa and MasterCard credit and debit cards issued by Banque Populaire, Carrefour Banque, Caisse d'Epargne, and Ticket Restaurant. Payments using Apple Pay are limited to €300, accordion to Caisse d'Epargne. Apple has also indicted that cards from Boon and Orange will soon support Apple Pay too.

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How Visa Continues To Advance Mobile Payments At The Rio Olympics I Luxury Daily

How Visa Continues To Advance Mobile Payments At The Rio Olympics I Luxury Daily | MOBILE | Scoop.it

In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds.

Visa is following up its recently released NFC payments ring and Bradesco payment band with the rollout of the Swatch Bellamy watch, highlighting the financial institution’s ongoing dedication to fueling wearable adoption among the masses. The Bellamy watches can now be purchased by Brazilian consumers seeking to save time during their shopping trips.

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With Apps, Brands Are Creating Mobile Storefronts For Millennials I Digiday

With Apps, Brands Are Creating Mobile Storefronts For Millennials I Digiday | MOBILE | Scoop.it

First, they transformed the way we ate. Then they transformed the way we traveled. Now mobile apps are changing the way we shop. Last year, mobile transactions in the US topped $8.71 million. With that figure poised to grow by 210 percent in 2016 brands are rethinking the entire shopping experience and they’re putting cash behind the effort.

The key lies beyond speed or convenience. For brands, apps are more than just purchase portals; they represent a new kind of storefront.

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The Evolution of the Mobile Payment I TechCrunch

The Evolution of the Mobile Payment I TechCrunch | MOBILE | Scoop.it

It’s anticipated that there will be more than 4.8 billion individuals using a mobile phone by the end of 2016. A recent report noted that 39 percent of all mobile users in the U.S. had made a mobile payment in 2015. This is up from 14 percent in 2014 and by my estimations will in the 70 percent range by 2017.

Because of this enormous growth — and potential growth that mobile devices present — we can expect to see the mobile payments industry and startups in the space evolve to meet the growing demands of users.

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Apple’s App Store At The End Of The App Era I TechCrunch

Apple’s App Store At The End Of The App Era I TechCrunch | MOBILE | Scoop.it

As an enormous ecosystem swelled around it, crystalline structures of new rules and avenues of customer interaction have also grown — but not nearly fast enough for most developers. Especially the “long tail” of independent app makers which account for the most vociferous and loyal segment, if not the majority of downloads.

Then last week, Apple made three big announcements about changes to the App Store. It would bring search ads to the store, make review times much faster for developers and allow any category of app to use subscriptions — paying those developers an additional share of the revenue if people stayed subscribed more than a year.

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Samsung Pay Debuts In Spain, Its First European Market I TechCrunch

Samsung Pay Debuts In Spain, Its First European Market I TechCrunch | MOBILE | Scoop.it

Samsung Pay has launched in Spain, its first European country. This gives the mobile payment service a headstart over competitors Apple Pay and Android Pay, since the two haven’t landed in Europe yet.

Apple Pay is supposed to arrive in Spain (which would also be its first European market) sometime this year, while Google director of emerging platforms Spencer Spinnell recently said Android Pay plans to enter Europe soon.

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The Future Of Apps Should Be Better Apps I TechCrunch

The Future Of Apps Should Be Better Apps I TechCrunch | MOBILE | Scoop.it

A few weeks ago The Wall Street Journal ran an excellent article entitled What Comes After Apps. While the premise that apps today have some major problems is sound, the conclusion, that apps are going to be replaced by something entirely new, was not.

The future of apps is supposedly progressive web apps and emebedded dumbed down app functionality inside chat apps. While I think apps will have a surface area in many ecosystems — showing up inside stores and chat apps — it is just one facet of apps.

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Will Chatbot, Snapchat  Popularity Push Branded Apps To The Wayside? I Luxury Daily 

Will Chatbot, Snapchat  Popularity Push Branded Apps To The Wayside? I Luxury Daily  | MOBILE | Scoop.it

With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.

The advent of several new technologies – such as chatbots – has given marketers a slew of new options to leverage for communicating with consumers and closing the sales loop on mobile. Some brands may choose to tap messaging bots and Snapchat opportunities in favor of rolling out yet another shopping app, while others could opt to focus on their existing apps and ignore the mobile marketing world’s newest shiny platforms – either strategy of which could work, based on the company’s audience size.

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Jaeger-LeCoultre wakes up fans via accessible timepiece I Luxury Daily

Jaeger-LeCoultre wakes up fans via accessible timepiece I Luxury Daily | MOBILE | Scoop.it

The Wake-Up Memovox app is available for free for both Apple and Android devices. Making the free app allows all followers of the brand own the timepiece, regardless of budget. On the app’s home screen is a digital recreation of the Memovox. Creating a more realistic interpretation of the watch, the hands move.

 

To set an alarm, the user can either run their finger around the circumference of the watch, virtually moving the hands, or they can set it via an interface that more closely matches that of a smartphone clock app.

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Mobile shoppers at risk from malicious apps and WiFi this holiday season: report I Luxury Daily

Mobile shoppers at risk from malicious apps and WiFi this holiday season: report I Luxury Daily | MOBILE | Scoop.it

As mobile continues to become the primary method of digital commerce for many shoppers, the threats to their financial safety grow. This holiday season, shoppers and retailers need to be on the lookout for both malicious applications posing as retail apps and for potential WiFi hacking.

“Black Friday and Cyber Monday are a recipe for cyber-scams,” said Yair Amit, CTO and co-founder of Skycure. “The first brings large groups of people using their mobile phones to one place.

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Android Pay expands its reach via new partnerships with Visa and Mastercard I TechCrunch

Android Pay expands its reach via new partnerships with Visa and Mastercard I TechCrunch | MOBILE | Scoop.it

Google announced this morning two strategic partnerships with Visa and Mastercard aimed at expanding the reach of its mobile payments service, Android Pay. The company says that Android Pay users who are shopping online from their smartphones will soon be able to make payments on hundreds of thousands of new sites where either Visa Checkout or Masterpass are accepted at checkout.

Visa Checkout and Masterpass are Visa and Mastercard’s own attempts at carving out their own space in online payments, as a competitor to services like PayPal and Apple Pay, for example -the latter which arrived in Apple’s Safari browser, on both desktop and mobile, this September.

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3 Tips For Sending Push Notifications From Native Apps I Luxury Daily

3 Tips For Sending Push Notifications From Native Apps I Luxury Daily | MOBILE | Scoop.it

Nothing can be more cloying to smartphone users than push notifications. Frankly, it is quite grating to hear your phone buzz and you pick it up only to find that it is just another application telling you something dull and dreary.

In fact, you quickly get to a point where your subconscious becomes numb to it and swiping a bunch of notifications without looking at them becomes common practice.

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Sephora Borrows From Tinder’s Playbook With Swipeable Mobile Shopping Tools I Luxury Daily 

Sephora Borrows From Tinder’s Playbook With Swipeable Mobile Shopping Tools I Luxury Daily  | MOBILE | Scoop.it

LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

The retailer is tapping into the popularity of dating application Tinder – which enables users to swipe through individuals’ profiles to pass or complete a match – to showcase its Sephora Collection products in a more millennial-friendly light and simplify the shopping experience. Sephora is also introducing the Beauty Uncomplicator platform to allow customers to whittle down their preferences in a bid to find the product best-suited for their needs.

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European Consumers Ready To Use Biometrics On Mobile For Securing Payments I InternetRetailing

European Consumers Ready To Use Biometrics On Mobile For Securing Payments I InternetRetailing | MOBILE | Scoop.it

According to new research from Visa, consumers across Europe are interested in using biometrics, such as fingerprints on mobile, when making a payment – especially when integrated with other security measures.

The news comes as the latest UK retail fraud survey by Retail Risk – London finds that 83% of retailers highlighted that credit cards had the highest proportion of fraud of all payment types this year. The biggest area of online loss remains, overwhelmingly, from the fraudulent use of credit cards (51%). Despite a small decrease from last year’s figure of 55%, this is a multi-billion pound problem for consumers as well as retailers, because ultimately the cost of fraud is recouped through increased prices in the stores.

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Shopping Apps Slim Down, Running Risk Of Inhibiting Experience I Luxury Daily 

Shopping Apps Slim Down, Running Risk Of Inhibiting Experience I Luxury Daily  | MOBILE | Scoop.it

Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.

Walgreen’s is the latest example of a retailer slimming down its app to save room on consumers’ smartphones, which can significantly reduce the risk of being the first to go when users run out of space, although the benefits of doing so may be moot in a few years. Retailers that are looking into slimming down should be careful not to do so in a manner that inhibits the user experience, as those with beneficial features that stand out from the competition can be successful despite a larger app size.

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Sephora Smells Fragrance Success With Personalized Mobile Quiz I Luxury Daily

Sephora Smells Fragrance Success With Personalized Mobile Quiz I Luxury Daily | MOBILE | Scoop.it

LVMH’s Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

The beauty giant took to its Snapchat account on Wednesday to show users its latest mobile-optimized quiz, which asks consumers to choose between various colors and settings to discover their personalized scent style. Sephora fans can also immediately purchase a bottle of their recommended fragrance at the quiz’s conclusion, showcasing how the retailer capitalizes on millennials’ tendencies of making impulse buys.

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Here Are The Most Well-Designed Apps Of 2016, According To Apple I TechCrunch

Here Are The Most Well-Designed Apps Of 2016, According To Apple I TechCrunch | MOBILE | Scoop.it

Once a year, Apple stops its Worldwide Developer Conference to recognize a handful of apps for being particularly well designed. The prize? A shiny statue, a full suite of Apple hardware, and the right to say that one of the most respected companies in the world thinks you’re a good designer.

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Smartphone-Reliant Shoppers Would Buy More With In-Store Mobile Tools I Luxury Daily 

Smartphone-Reliant Shoppers Would Buy More With In-Store Mobile Tools I Luxury Daily  | MOBILE | Scoop.it

A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.

The report, Shoppers Want More From In-Store Mobile, focused on shopping behaviors instead of demographics, discovering that 33 percent of shoppers regularly use a mobile device while shopping in a store. Additionally, the lion’s share of these shoppers would visit a store more often and buy more if leading in-store mobile shopping tools were available.

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The Mobile Commerce Gap I BOF

The Mobile Commerce Gap I BOF | MOBILE | Scoop.it

The rise of mobile is changing the game for retailers. According to Comscore, nearly two-thirds of all time spent shopping online now happens on phones and tablets. And yet, the proportion of actual transactions completed on mobile is much less. In the first quarter of 2016, mobile accounted for only 19 percent of digital sales in the United States.

In apparel and accessories, the proportion was marginally higher (20 percent). But it’s safe to say that large numbers of fashion consumers use their mobile devices to research products and compare prices, but turn to their desktops (or visit stores) to actually make their purchases. “Desktop has a high-intentioned purchaser, whereas in mobile, people are shopping and browsing casually,” says Brandon Chu, senior product manager at Shopify, which sells back-end software used by more than 27,000 retailers, 40 percent of which sell clothing.

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Shoppers Browse And Purchase From Same Device, Increasingly A Smartphone I Luxury Daily 

Shoppers Browse And Purchase From Same Device, Increasingly A Smartphone I Luxury Daily  | MOBILE | Scoop.it

While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.

The report, The Influence of Multi-Device Ownership on Ecommerce, looks at how the proliferation of devices, including smartphones, wearables and tablets, has impacted shopping behavior. One key finding is that U.S. shoppers typically purchase with the same device that they use to shop, whether or not in the same session.

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