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Understanding the impact of mobile technologies on business
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Mobile to deliver on promise of time-sensitive promotions for holidays | iammobileapps

Mobile to deliver on promise of time-sensitive promotions for holidays | iammobileapps | mobile business | Scoop.it

With better mobile applications, sites, social media integration and in-store experiences, the breakout mobile star this holiday season is exclusive, limited promotions that push consumers to use their smartphones and tablets as part of the shopping experience.

Mobile has made significant strides this year for both brand-building and commerce and will undoubtedly play a big role in holiday marketing spend. In fact, some expect mobile budgets to grow 50 percent year-over-year this year.

Lee Schlenker's insight:

Time-based promotions, as well as mobile-only promotions, will offer a dimension of necessary immediacy, said Tom Cramer, mobile practice lead and strategy director at Razorfish, New York.

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Advice: Prepare for new mobile app development tools, vendor shake-up

Advice: Prepare for new mobile app development tools, vendor shake-up | mobile business | Scoop.it
At Progress Exchange 2013, experts discussed mobile app development and software trends developers should look out for.
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Data management problems will crop up not only because of increases in data volume, but also in expansion of the types of data getting transferred, said John Goodson, Progress Software's chief product officer. Both are putting a lot of pressure on companies' existing infrastructure. Improving performance and scalability will be must-dos for business survival.

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Need for less data and more exclusive content - Luxury Daily - Columns

Need for less data and more exclusive content - Luxury Daily - Columns | mobile business | Scoop.it
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While the buzzword today is Big Data, Ms. Saint John presented a contrarian viewpoint—she wants less data.

Data alone is difficult enough to interpret today. Getting even more data can potentially make matters worse.

The PepsiCo executive’s point seemed to segue nicely into something BuzzFeed chief revenue officer Andy Wiedlin said on his panel: Content is what matters most...

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October 2013 - Mobile unleashed - Internet Retailer

October 2013 - Mobile unleashed - Internet Retailer | mobile business | Scoop.it

nternet Retailer's latest survey on mobile commerce finds that 78.8% of responding retailers view mobile commerce as very important. That's a significant increase from 58.8% who said so last year.

Lee Schlenker's insight:

The survey also shows that mobile commerce sales are rising and retailers are spending more money to build their mobile commerce sites and apps. Thirty-eight web-only retailers, 17 retail chains, seven consumer brand manufacturers and four catalog/call center companies responded to the online survey fielded in July and August.

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The Ultra-Flexible Workforce Model: Talent as a Service | Innovation Insights | Wired.com

The Ultra-Flexible Workforce Model: Talent as a Service | Innovation Insights | Wired.com | mobile business | Scoop.it
Image: lumaxart/Flickr During the past few years, the definition -- as well as the look and feel -- of both the workplace and the workforce has been dr
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What is the future of jobs? Where will jobs come from in the coming years? Will the nature of work in the digital economy be significantly different?

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Target’s social strategy stands out for driving mobile engagement - Mobile Commerce Daily - Social networks

Target’s social strategy stands out for driving mobile engagement - Mobile Commerce Daily - Social networks | mobile business | Scoop.it

Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote  back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.

Lee Schlenker's insight:

"The findings point to how it is no longer enough for marketers to just listen to and analyze the social conversations around their brand.  Instead, companies need to engage with their consumers to provide value.

Customers not only expect brands to respond to their questions in a timely manner, they also want to engage in real conversations."

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65pc of luxury buyers want to see, feel products before purchase: Google - Luxury Daily - Research

65pc of luxury buyers want to see, feel products before purchase: Google - Luxury Daily - Research | mobile business | Scoop.it

Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.

Lee Schlenker's insight:

The “How Affluent Shoppers Buy Luxury Goods: A Global View” report found that even though affluent consumers are tech-savvy, most want to experience a luxury product in person before spending money. Luxury marketers should keep in mind that consumers want to experience a product as much as possible, both online and in stores, before investing in a high-end purchase.

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Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy - Marketing - Mobile Commerce Daily

Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy - Marketing - Mobile Commerce Daily | mobile business | Scoop.it

Dunkin’ Donuts is targeting consumers in the New York, New Jersey and Connecticut region with a new campaign featuring New York Giants player Eli Manning that reflects the company’s continued mobile investments.

Lee Schlenker's insight:

Lauren Johnson reports that the coffee chain is partnering with the American football player Eli Manning for the second year with a marketing effort that will continue through the next two years in New York. As part of the deal, mobile will play a big role in the correlating advertisements, and the campaign reflects the company’s continued investments in the medium.

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The Rise Of Mobile Printing Applications

The Rise Of Mobile Printing Applications | mobile business | Scoop.it
Have you ever wanted to print a document or a photo instantly from an iPhone or Android, but didn't know how? Well, now you can with mobile printing applications!
Lee Schlenker's insight:

Mobile printing apps are designed to enable printing from an iPhone or Android device to a printer connected on the same network. Most applications were created by printer manufacturers to make it easy for customers to quickly print important files, web pages, and photos from the cloud using their handheld devices.

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Mobile Close To 20 Percent Of Internet Traffic Globally

Mobile Close To 20 Percent Of Internet Traffic Globally | mobile business | Scoop.it
According to data from StatCounter, mobile devices now drive almost 20 percent of all global Internet traffic. In Africa, it’s 25 percent, while in Asia it’s nearly 30 percent.
Lee Schlenker's insight:

A range of these kinds of data are compiled in a new global report on mobile penetration and usage from the Webcertain Group. The report offers an array mobile metrics, at both the global and country level, for 28 markets. 

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Rise of the 2nd Mobile App War | Forrester Blogs

Rise of the 2nd Mobile App War | Forrester Blogs | mobile business | Scoop.it

Starting with the inception of the iPhone in 2007, 

Apple, Google, BlackBerry, Microsoft, and a slew of third-party mobile app stores have waged a battle for developers and for app downloads. The winner of the "App War" would go on to win the consumer vote and eventually make a truckload of money both in pure revenue and in an increase in value of their company stock.

Lee Schlenker's insight:

Enterprise mobile management vendors are beginning to gear up for a new app race to gain the business of the enterprise-level buyer. This war won't be fought on the battle ground of hardware; instead, the fighting will reside inside of the offerings being brought to market by vendors throughout the current mobile ecosystem, specifically mobile device management vendors. 

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Sales through mobile double in a year, say IMRG and Capgemini - Retail Gazette

Sales through mobile double in a year, say IMRG and Capgemini - Retail Gazette | mobile business | Scoop.it

The percentage of online sales completed through a mobile device (smartphones and tablets) has doubled in the space of a year, according to figures from IMRG and Capgemini.

Lee Schlenker's insight:

“Higher search volumes will inevitably result in an increase in bounce rates as shoppers will often compare products and pricing across several brands. However, by offering an engaging and relevant experience for customers across all channels retailers will ultimately achieve the end goal of higher conversion rates and an increase in customer loyalty.”

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Is Twitter the next big mobile commerce powerhouse? | iammobileapps

Is Twitter the next big mobile commerce powerhouse? | iammobileapps | mobile business | Scoop.it

In a sign that Twitter is looking to extend its mobile and social weight to commerce in a potentially significant way, the company recently hired its first ever head of commerce. With mobile commerce sales continuing to grow quickly and social an increasingly important part of the purchase decision making process for many consumers, Twitter has strong potential to grab a slice of the pie if it executes well.

Lee Schlenker's insight:

Twitter has said it is looking to partner with retailers and payment providers as it pursues its commerce strategy as opposed to trying to create a standalone commerce solution. These players are likely to be eager to partner with Twitter given the social networks significant user base and the opportunity this will provide to learn about how mobile, social and commerce are converging.

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The Data and the Hype | NFC Predictions Over the Years

The Data and the Hype | NFC Predictions Over the Years | mobile business | Scoop.it
I was asked to give a presentation yesterday about igniting mobile payments. I decided to focus part of my presentation on the “myth” that mobile payments is “booming” everywhere in the world and the U.S.
Lee Schlenker's insight:

"This slide does something that I have never seen done before – it actually puts on one page all of the various predictions made by the analysts about NFC adoption going back to 2009. (Shout out to the Market Platform Dynamics (MPD) team for puling this together). It tells an interesting story. "

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The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? | Visual.ly

The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? | Visual.ly | mobile business | Scoop.it

The mobile ecosystem is a vast and dynamic place, and it's hit a growth spurt. This infographic attempts to portray how  quickly mobile usage and mCommerce are spreading, and along with it mobile advertising

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The Mobile Mind Shift | Forrester Research

The Mobile Mind Shift | Forrester Research | mobile business | Scoop.it
Your customers and employees are making the mobile mind shift. Do you know how far they have shifted and at what velocity?
Lee Schlenker's insight:

Most marketing and IT leaders think "Which mobile apps should we build?" and "What devices do we support?", which is a path to failure. Forrester suggests a different way of thinking about your mobile strategy.

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Report: Current State and Roadmap of Standards for Web Applications on Mobile | W3C News

Report: Current State and Roadmap of Standards for Web Applications on Mobile | W3C News | mobile business | Scoop.it
W3C has published the September 2013 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the power of Web applications, particul...
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A deliverable of the webinos project

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American Eagle exec: Small mobile changes can reap big rewards

American Eagle exec: Small mobile changes can reap big rewards | mobile business | Scoop.it

 An American Eagle Outfitters executive at the Mobile Marketing Summit: Holiday Focus 2013 said that even little upgrades to a mobile strategy can have a significant pay-off.

Lee Schlenker's insight:

With mobile growing, the company decided to bring many of the ecommerce operations that had been farmed out back in house so it could have more control over the experience. “In our stores, we are so protective of our brands yet online, we have outsourced the platforms, the developers, the mobile team, digital marketing, analytics,” Mr. Megibow said.

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Study: Over 50 Percent Go Mobile Only For "Online" Banking

Study: Over 50 Percent Go Mobile Only For "Online" Banking | mobile business | Scoop.it
There’s now ample evidence that a large percentage of mobile device users are either “mobile only” or “mobile first.” Most digital marketers still fail to fully appreciate the implications of this development.
Lee Schlenker's insight:

The xAd/Telmetrics Path-to-Purchase Study (conducted by Nielsen) focuses on mobile activity in the Banking & Finance vertical. The report found that more than 50 percent of smartphone and tablet users did not use a PC in the category to help in making purchase decisions.

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Uniqlo banks on mobile image recognition to drive in-store traffic - Mobile Commerce Daily - Applications

Uniqlo banks on mobile image recognition to drive in-store traffic - Mobile Commerce Daily - Applications | mobile business | Scoop.it

Uniqlo is expanding its mobile footprint with a new application that leverages image recognition to increase foot traffic as the retailer opens 10 new stores in the United States.

Lee Schlenker's insight:

To support the new stores, the app includes an image recognition component that recognizes logos to unlock additional information about the brand. Consumers that scan an image of the logo are directed to an in-app landing page where they can learn more about the design behind the clothes via a video that is two and a half minutes long.

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MediaPost Publications Mobile Taking Over E-Commerce 09/06/2013

MediaPost Publications Mobile Taking Over E-Commerce 09/06/2013 | mobile business | Scoop.it

No longer a niche play, mobile ecommerce will play an important role in overall digital holiday spending this season. That's according to a new forecast from eMarketer, which says mcommerce is growing faster than most analysts expected.

Lee Schlenker's insight:

In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year -- and by 2017, mobile-based retail sales will surpass $100 billion.

Mobile devices contribute to overall commerce sales growth in two ways -- both as a driver of total sales, and increasingly, as a shopping research tool -- according to eMarketer. Now and for the foreseeable future, tablets are exceptionally important for mcommerce sales growth, eMarketer believes.

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The Commerce EvRolution, Part 3: Smaller Merchants

The Commerce EvRolution, Part 3: Smaller Merchants | mobile business | Scoop.it

This three-part series reviews how the mobile revolution is affecting ecommerce. “Part 1: Shopping Trends” and “Part 2: Channel Trends” were published previously. ...

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 In this article, Dale Traxler focuses on what small to mid-sized ecommerce merchants and smaller brand manufacturers can do to stay competitive.

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Mobile commerce spending totaled $4.7 billion in second quarter, says comScore

Mobile commerce spending totaled $4.7 billion in second quarter, says comScore | mobile business | Scoop.it
Mobile commerce spending totaled $4.7 billion in the second quarter, growing 24 percent year-over-year, twice the growth rate of traditional e-commerce, according to the latest figures from comScore.
Lee Schlenker's insight:

In the first half of 2013, m-commerce spending reached $10.6 billion, around 10 percent of total digital commerce. That spending was driven by smartphone use, which made up 6 percent of digital commerce sales, while tablets made up 3.5 percent of total digital commerce sales. But the average spending per device owner was 20 percent higher on tablets than on smartphones.

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More Public Health Departments Launching Mobile Applications - iHealthBeat

More Public Health Departments Launching Mobile Applications - iHealthBeat | mobile business | Scoop.it

Health departments in various states have launched mobile applications to provide residents with certain health data, such as health news alerts and information on wellness events.

Lee Schlenker's insight:

Alexandra Hughes -- an account director with Ogilvy Public Relations Worldwide -- said, "[F]ederal and state public health agencies have started moving beyond just a presence on Facebook or Twitter -- they recognize that mobile technology is the next big thing in helping people live healthier lives."

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4 Facts about Mobile Commerce

4 Facts about Mobile Commerce | mobile business | Scoop.it
Shoppers are using smartphones and tablets to make purchases and research products and prices before making a purchase, meaning that mobile may be an important channel for both earning sales ...
Lee Schlenker's insight:

"In spite of warnings and encouragement from experts like Fulgoni, the vast majority of businesses have really done nothing to optimize their websites or business practices for customers using mobile devices. As recently as last year, vSpash’s ongoing DigitalScope study found that 98 percent of small and mid-sized businesses had not optimized their sites for mobile visitors and were not ready to sincerely do business over the mobile Internet."

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