Mobile Apps for Social Good
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Rescooped by hardylipscomb from Data driven marketing and customer experiences
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IBM Study: Five Omnichannel Capabilities Customers Expect From Retail Companies | Data-Driven Marketing Network

IBM Study: Five Omnichannel Capabilities Customers Expect From Retail Companies | Data-Driven Marketing Network | Mobile Apps for Social Good | Scoop.it
“A new IBM study of more than 30,000 global consumers, showed that consumers are increasingly shopping online. In 2013, 84% of shoppers surveyed chose the store to make their last non-grocery purchase. This year, that figure dropped to 72%.”
Via Jean-Michel Franco
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Rescooped by hardylipscomb from Mobile Consumer Engagement
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SMS Marketing Made a Big Impact on Black Friday - Mobile Marketing Watch

SMS Marketing Made a Big Impact on Black Friday - Mobile Marketing Watch | Mobile Apps for Social Good | Scoop.it
“ Mobile Marketing Watch SMS Marketing Made a Big Impact on Black Friday Mobile Marketing Watch Cezar Kolodziej, Iris Mobile CEO and president, says that mobile messaging programs like SMS are now “the preferred channel for reaching customers anytime...”
Via GregThorson
hardylipscomb's insight:
SMS = Secured Marketing Success
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Rescooped by hardylipscomb from Mobile Consumer Engagement
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Mobile Commerce Facts Every Business Should Know | Simply Flex

Mobile Commerce Facts Every Business Should Know | Simply Flex | Mobile Apps for Social Good | Scoop.it
“ Mobile commerce may seem like a cool extra channel for generating sales, until you learn more about it. Then you see that it's quickly becoming the main channel for generating sales online and connecting with customers.”
Via GregThorson
hardylipscomb's insight:
Mobile Phones are a "brands presence" that is with a person more than family members
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