Mobile App Marketing Digest
83 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by ComboApp
Scoop.it!

Mobile Apps to Cut Into Google’s Share of Mobile Search - Bloomberg

Mobile Apps to Cut Into Google’s Share of Mobile Search - Bloomberg | Mobile App Marketing Digest | Scoop.it
Mobile Apps to Cut Into Google’s Share of Mobile Search
more...
No comment yet.
Rescooped by ComboApp from Social Media Ideas for the Small Business
Scoop.it!

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Mobile App Marketing Digest | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

Via Ivo Nový, Valerie van S
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Report Shows Snapchat is Great at Driving Web Traffic!

Report Shows Snapchat is Great at Driving Web Traffic! | Mobile App Marketing Digest | Scoop.it
As we have no real idea of the age of our GoWide readers, we can’t say for sure if you’re familiar with the phenomenon which is Snapchat… and, if you are a fan of the aforementioned social network....
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

How Facebook Rewrote the Advertising Rulebook | Mobile Marketing Magazine

How Facebook Rewrote the Advertising Rulebook | Mobile Marketing Magazine | Mobile App Marketing Digest | Scoop.it
Craig Palli, chief strategy officer at Fiksu, explains how Facebook's app ad success has changed the mobile advertising landscape. A year or so ago, Facebook
ComboApp's insight:

Watch out for impressive stats.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Mobile marketing statistics 2014

Mobile marketing statistics 2014 | Mobile App Marketing Digest | Scoop.it
Statistics on mobile usage and adoption to inform your mobile marketing strategy "Mobile to overtake fixed Internet access by 2014" was the huge headline f. Marketing topic(s):Mobile marketing analytics. Advice by Danyl Bosomworth.
ComboApp's insight:

One good stats source on mobile usage.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

The Rise of the Mobile Addict

The Rise of the Mobile Addict | Mobile App Marketing Digest | Scoop.it
In May of 2013, KPCB’s Partner and world-renowned analyst Mary Meeker shared her latest Internet Trends Report. In that report, Ms. Meeker shared an interesting stat: “The average mobile consumer checks their device 150 times a day”.  That number raised a few eyebrows and led many analysts to question the difference between existing smartphones and highly anticipated “Wearables”.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line | Mobile App Marketing Digest | Scoop.it
In this post, I will share four hacks you can use in your email marketing. Most of these hacks are backed by research, although results vary by industry.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Experts Weigh In On What Makes A Great Ad - PSFK

Experts Weigh In On What Makes A Great Ad - PSFK | Mobile App Marketing Digest | Scoop.it
PSFK caught up with execs from McCann and R/GA London about the makings of a great campaign and their favorite work this year.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

A new way to promote mobile apps to 1 billion devices, both on and off-Twitter | Twitter Blogs

A new way to promote mobile apps to 1 billion devices, both on and off-Twitter | Twitter Blogs | Mobile App Marketing Digest | Scoop.it

The MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applications every 30 days, making it one of the largest mobile ad exchanges in the world. Advertisers can now choose to run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter, through one interface at ads.twitter.com.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

300M downloads and $600M in revenue say Google is the 'loser's choice' in mobile games monetization

300M downloads and $600M in revenue say Google is the 'loser's choice' in mobile games monetization | Mobile App Marketing Digest | Scoop.it
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
ComboApp's insight:

Interesting stats: the least effective monetization startegy is banner ads and traditional static images and the number one most used monetization is intersticial advertisement.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

18 key trends from the Chinese mobile games market

18 key trends from the Chinese mobile games market | Mobile App Marketing Digest | Scoop.it

China's mobile gaming industry underwent an unprecedented explosive growth in 2013. 

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Samsung Galaxy Gear Android Smart Watch Lineup 2014: Gear 2 and Neo to Come With Tizen OS and Color Straps

Samsung Galaxy Gear Android Smart Watch Lineup 2014: Gear 2 and Neo to Come With Tizen OS and Color Straps | Mobile App Marketing Digest | Scoop.it

The two run on Samsung's Tizen OS. The price is also different with the Gear 2 Neo being the more affordable version.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

72 percent say no to Google Glass because of privacy - CNET

72 percent say no to Google Glass because of privacy - CNET | Mobile App Marketing Digest | Scoop.it
A study from market research firm Toluna suggests there is considerable emotional opposition to the idea of people wearing Glass in public.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Fake Reviews in Google Play and Apple App Store

Fake Reviews in Google Play and Apple App Store | Mobile App Marketing Digest | Scoop.it
Both the Apple App Store and Google Play have apps that are filled with fake reviews. We took our data to learn more about the apps that buy reviews.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Emerging Formats For Mobile App Install Ads

Emerging Formats For Mobile App Install Ads | Mobile App Marketing Digest | Scoop.it

Learning about the emerging mobile ad formats discussed below can help you stay abreast of industry trends and ensure your efforts to acquire new users are utilizing the most advanced tools and resources on the market today.

more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Best Practices for Developers and Publishers for Pitching Your App to the Media

Best Practices for Developers and Publishers for Pitching Your App to the Media | Mobile App Marketing Digest | Scoop.it
When it comes to putting together a marketing plan for a mobile app promotion, a public relations co.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

A More Nuanced Teardown of Google Glass

A More Nuanced Teardown of Google Glass | Mobile App Marketing Digest | Scoop.it
IHS finds cheap parts, but notes that other costs could bring the device closer to its current price of $1,500.
more...
No comment yet.
Rescooped by ComboApp from News and tips for mobile app developers and publishers
Scoop.it!

How Do Rankings on Windows Phone Work - Appcase Blog

How Do Rankings on Windows Phone Work - Appcase Blog | Mobile App Marketing Digest | Scoop.it
We’ve looked at how rankings work in both Google Play and the Apple Store so in order to address the major markets, you now need to know how the rankings work for Windows Phone, right? Whilst Windows Phone apps took a while to take off, with Microsoft at one point tempting developers with cash payments …

Via kinga hulewicz
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

When NOT to A/B Test Your Mobile App

When NOT to A/B Test Your Mobile App | Mobile App Marketing Digest | Scoop.it

A/B testing your native mobile app is challenging but well worth the effort because it will help your good app become great. However, experienced testers test with caution:


Test frequently and continuously but avoid over-testing and aimless testing. Have concrete hypotheses in mind and plan your tests to prove or disprove them.Make sure you have a sufficient number of users to gain statistical significance on each test. If you don’t have many users, prioritize tests so that you don’t spread your users too thinly on each test.Do not pit intelligent design against evolution through testing. New ideas being tested should mesh with your overall brand, look, and feel.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

How Up-to-Date is Your Social Media Marketing Expertise?

How Up-to-Date is Your Social Media Marketing Expertise? | Mobile App Marketing Digest | Scoop.it
How well do you know your social media marketing? Test your knowledge on the latest developments. This one is a bit tricky!
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Report: Apple, Google Vying for Mobile Game Exclusivity

Report: Apple, Google Vying for Mobile Game Exclusivity | Mobile App Marketing Digest | Scoop.it
Launching exclusive titles is common practice among video game consoles, but is new to the mobile app arena.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Twitter Just Borrowed One Of Facebook's Smartest Features

Twitter Just Borrowed One Of Facebook's Smartest Features | Mobile App Marketing Digest | Scoop.it
Two words: App distribution.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Welcome to the New First Screen: Your Phone

Welcome to the New First Screen: Your Phone | Mobile App Marketing Digest | Scoop.it
as mobile becomes the primary screen for consumers, smartphone users in asia prove much more addictive and open to advertising.
more...
No comment yet.
Scooped by ComboApp
Scoop.it!

Which sites have patched the Heartbleed bug - CNET

Which sites have patched the Heartbleed bug - CNET | Mobile App Marketing Digest | Scoop.it
We compiled a list of the top 100 sites across the Web, and checked to see if the Heartbleed bug was patched.
more...
WISeKey SA's curator insight, April 10, 2014 9:40 AM

Protect your access to these sites with WISeID, available on Windows, Mac, Android and soon IOS http://wiseid.com