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4 most important healthcare trends in 2018 

4 most important healthcare trends in 2018  | mobile app | Scoop.it

To say that it has been a tumultuous year for the healthcare industry is an understatement. Federal policy changes and recent transactions involving large insurers, health systems and retailers will affect providers, payers and patients alike.

 

While there are many new and emerging trends we need to pay close attention to in 2018, here are what I think are the four most significant issues that will command our attention in the year ahead.

 

1. Inconsistent healthcare policy will continue to dominate the headlines

 The federal debacle with so-called healthcare reform this year has been a case study in confusion, inefficiency and lack of focus. Every week seemed to bring a new twist in the direction of healthcare policy, especially in regards to the ACA, with almost no consistency to the legislative thought process. In many ways, the whole focus of ACA repeal and replace efforts was misguided — you can't take something apart without some ideas for a replacement. The federal government's lack of direction on healthcare policy has created chaos among all industry players.

 

Given the healthcare provisions in the proposed tax bill and potential future action with the ACA, there are serious implications for states across the country. The confusion surrounding Medicaid and other joint federal-state partnerships has discombobulated state budgets, and it is patients who will ultimately face the harshest consequences if states are forced to slash funding for healthcare.

 

For the foreseeable future, we're going to continue to see inconsistency in government policies and funding. This is especially dangerous for hospitals in underserved communities that rely almost exclusively on Medicaid and Medicare funding. Unless they are supported in some way, many of these providers will sink deeper into debt.

 

2. In order to keep pace with newly formed organizations and partnerships, hospitals and health systems need to innovate

 

The CVS-Aetna deal did not come as a surprise to industry leaders who have been keeping their ears to the ground and have paid attention to recent trends. But nevertheless, this merger is a major shake-up that cannot be ignored. Google, Amazon and IBM Watson are all looking to stake out a piece of the healthcare field, and deals such as  Optum's purchase of DaVita Medical Group underscore the ever-evolving nature of the ways people access and pay for care and services. Providers should not view this movement as a threat that must be stopped. Instead, we should spur innovation on our end. We can't sit still. That's why, in Northwell Health's case, we have been forging new partnerships and pursuing ventures that will enable the organization to compete more effectively in this rapidly changing environment. 

 

It will be especially intriguing to see what market segments CVS and Aetna pursue after the merger is finalized. Undoubtedly, they will offer prescriptions, preventive care and other primary services to supplement CVS' "Minute Clinics," but it remains to be seen what other health services will be provided as part of this new collaboration. Regardless of what new competitors enter the healthcare market, the seriously ill, elderly patients with chronic conditions and those who have suffered traumatic injuries will still be relying on hospitals to take care of them. It's highly unlikely that any of the new players will be providing inpatient care. As we all know, the bulk of healthcare funding is spent on long-term care for people at the end of life. The Amazons and Googles of the world are not targeting that population.

 

Recognizing that traditional healthcare providers do need to adapt to this era of consumerism, among my strategies are to continue expanding our ambulatory network, facilitating innovative partnerships, enhancing efforts in prevention, maximizing our use of artificial or augmented intelligence, and improving our already robust telemedicine program.

 

In the end, I believe competition is good. Market disruptions give all of us headaches, but they are ultimately beneficial because they force us to do better and be more efficient, productive and creative

 

3. Unless we continue to improve the customer experience, customers will go elsewhere for care

 

The more competitive the market becomes, the more work we as providers must do to continually improve the patient experience and develop customer loyalty. This can partly be done through improving communication and curating a more retail-focused experience.

 

This is unbelievably important, as patients now have more access and choice for their healthcare than ever before. This is not limited to the in-person experience, but also how hospitals and health systems communicate with patients to help them get information and make appointments. Online and mobile platforms are already important for engaging customers, and they will only grow more essential in 2018.

 

Online engagement is not only for younger patients. It's a medium that has become increasingly more effective than print or broadcast advertising for reaching older patients. Equally important is creating an experience that connects families with providers. We deliver more than 40,000 babies every year in our health system. Those are 40,000 families with whom we could be creating life-long bonds. Pursuing initiatives to maintain a connection with mothers and families is essential.

 

Over the past five or six years, we've seen major changes in the way innovative organizations in all industries treat their customers. For far too long in our industry, there was a pervasive attitude of, "We're hospitals, or we're physicians, people will always come because we’re here in the community," but those days are over. Consumers don't want to be told when to come or what to do – they want to access care and services on their terms, not ours. We are in the consumer service business, and our patients are educated and knowledgeable. They value easy access, a pleasant experience and quality care, so it's our job to adapt quickly to meet their needs and expectations. 

 

4. Strategies about "healthcare" must now encompass behavioral and mental health

 

As social stigmas surrounding mental health begin to break down and more people feel comfortable confronting behavioral health issues, it is the responsibility of providers to design their systems in a way that addresses the needs of these individuals. This is especially important at a time when opioid abuse has become one of this nation's most-challenging public health crises.

 

The problem goes beyond drug and alcohol abuse. For instance, studies have shown that younger generations' increased use of technology, particularly mobile devices, can lead to increased rates of anxiety, depression or loneliness. We as providers must consider these trends and tailor services accordingly, as more and more patients turn to us seeking care for issues that are destroying lives and breaking up families. All of us need to do a better job developing and training staff to meet this demand, especially when it comes to screening those who are trying to hide their addictions to opioids. It entails not only psychiatrists but nurses, social workers, case managers and other clinicians.

 

Regardless of the issues we face in this ever-evolving industry, we as providers must not resist change. We must continually adapt — those that don't will get left behind.


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Technical Dr. Inc.'s curator insight, September 22, 6:10 AM
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4 Ways Orthopedic Surgeons Can Be Successful on Social Media

4 Ways Orthopedic Surgeons Can Be Successful on Social Media | mobile app | Scoop.it
How to Create a Successful Social Media Campaign

Social media can be a scary place for the medical universe. However, social media platforms are the perfect spot for doctors to connect with current and potential patients, colleagues, and the surrounding community. Here are four ways orthopedic surgeons can successfully utilize social media.

1. Create a clear strategy.

The strategy is the first step to having a successful social media campaign. A clear strategy means a clear direction. What do you want to accomplish with the campaign? Which platforms are going to be used? While doctors can be successful on a few different platforms, it’s best to have a strategy for each. For example, a surgeon may want to promote a surgery he or she specializes in on Facebook, where demographic targeting is at its best. Twitter, however, might be the best place to share articles and create conversations with colleagues. At Today’s Business, we always start our clients with a Brand Bible meeting to discuss strategy and clear goal setting.

Image via Today’s Business

2. Set a goal for the campaign.

How do you know if your campaign is successful? You achieve your goals. For surgeons, success might be in phone calls to the office, a completed contact form on the website, or a new patient. Each doctor will have his or her own goals for a campaign. If your office is new, traffic to your website or phone calls might be your first goal, getting people to learn more about your practice. An established office may be looking to create more of a presence in its community. If goals are not set, you cannot measure success.

3. Connect social media to other marketing efforts.

All marketing messages should be consistent across the board. A surgeon should not have one message on Facebook and another message in a magazine advertisement. Consumers like to see consistency. A good campaign should be recognizable in any media. By tying in all current marketing strategies, doctors can create a comprehensive campaign across multiple platforms, reaching a variety of audiences.

4. Participate in reputation management.

At Today’s Business, we can offer our clients a comprehensive reputation management service.Reputation management shows doctors what all of their patients are saying. For a doctor, reputation management is an absolute must. One bad review from a patient can be detrimental to a practice. We all know that someone is more likely to write about a negative experience than a good one. That is why practices rely on Today’s Business to monitor and respond (if necessary) to all comments on social media and other review sites. Reputation management can help take a negative conversation offline, but also show potential and current patients that your practice is responsive to any questions or issues, both good or bad.


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4 most important healthcare trends in 2018 

4 most important healthcare trends in 2018  | mobile app | Scoop.it

To say that it has been a tumultuous year for the healthcare industry is an understatement. Federal policy changes and recent transactions involving large insurers, health systems and retailers will affect providers, payers and patients alike.

 

While there are many new and emerging trends we need to pay close attention to in 2018, here are what I think are the four most significant issues that will command our attention in the year ahead.

 

1. Inconsistent healthcare policy will continue to dominate the headlines

 The federal debacle with so-called healthcare reform this year has been a case study in confusion, inefficiency and lack of focus. Every week seemed to bring a new twist in the direction of healthcare policy, especially in regards to the ACA, with almost no consistency to the legislative thought process. In many ways, the whole focus of ACA repeal and replace efforts was misguided — you can't take something apart without some ideas for a replacement. The federal government's lack of direction on healthcare policy has created chaos among all industry players.

 

Given the healthcare provisions in the proposed tax bill and potential future action with the ACA, there are serious implications for states across the country. The confusion surrounding Medicaid and other joint federal-state partnerships has discombobulated state budgets, and it is patients who will ultimately face the harshest consequences if states are forced to slash funding for healthcare.

 

For the foreseeable future, we're going to continue to see inconsistency in government policies and funding. This is especially dangerous for hospitals in underserved communities that rely almost exclusively on Medicaid and Medicare funding. Unless they are supported in some way, many of these providers will sink deeper into debt.

 

2. In order to keep pace with newly formed organizations and partnerships, hospitals and health systems need to innovate

 

The CVS-Aetna deal did not come as a surprise to industry leaders who have been keeping their ears to the ground and have paid attention to recent trends. But nevertheless, this merger is a major shake-up that cannot be ignored. Google, Amazon and IBM Watson are all looking to stake out a piece of the healthcare field, and deals such as  Optum's purchase of DaVita Medical Group underscore the ever-evolving nature of the ways people access and pay for care and services. Providers should not view this movement as a threat that must be stopped. Instead, we should spur innovation on our end. We can't sit still. That's why, in Northwell Health's case, we have been forging new partnerships and pursuing ventures that will enable the organization to compete more effectively in this rapidly changing environment. 

 

It will be especially intriguing to see what market segments CVS and Aetna pursue after the merger is finalized. Undoubtedly, they will offer prescriptions, preventive care and other primary services to supplement CVS' "Minute Clinics," but it remains to be seen what other health services will be provided as part of this new collaboration. Regardless of what new competitors enter the healthcare market, the seriously ill, elderly patients with chronic conditions and those who have suffered traumatic injuries will still be relying on hospitals to take care of them. It's highly unlikely that any of the new players will be providing inpatient care. As we all know, the bulk of healthcare funding is spent on long-term care for people at the end of life. The Amazons and Googles of the world are not targeting that population.

 

Recognizing that traditional healthcare providers do need to adapt to this era of consumerism, among my strategies are to continue expanding our ambulatory network, facilitating innovative partnerships, enhancing efforts in prevention, maximizing our use of artificial or augmented intelligence, and improving our already robust telemedicine program.

 

In the end, I believe competition is good. Market disruptions give all of us headaches, but they are ultimately beneficial because they force us to do better and be more efficient, productive and creative

 

3. Unless we continue to improve the customer experience, customers will go elsewhere for care

 

The more competitive the market becomes, the more work we as providers must do to continually improve the patient experience and develop customer loyalty. This can partly be done through improving communication and curating a more retail-focused experience.

 

This is unbelievably important, as patients now have more access and choice for their healthcare than ever before. This is not limited to the in-person experience, but also how hospitals and health systems communicate with patients to help them get information and make appointments. Online and mobile platforms are already important for engaging customers, and they will only grow more essential in 2018.

 

Online engagement is not only for younger patients. It's a medium that has become increasingly more effective than print or broadcast advertising for reaching older patients. Equally important is creating an experience that connects families with providers. We deliver more than 40,000 babies every year in our health system. Those are 40,000 families with whom we could be creating life-long bonds. Pursuing initiatives to maintain a connection with mothers and families is essential.

 

Over the past five or six years, we've seen major changes in the way innovative organizations in all industries treat their customers. For far too long in our industry, there was a pervasive attitude of, "We're hospitals, or we're physicians, people will always come because we’re here in the community," but those days are over. Consumers don't want to be told when to come or what to do – they want to access care and services on their terms, not ours. We are in the consumer service business, and our patients are educated and knowledgeable. They value easy access, a pleasant experience and quality care, so it's our job to adapt quickly to meet their needs and expectations. 

 

4. Strategies about "healthcare" must now encompass behavioral and mental health

 

As social stigmas surrounding mental health begin to break down and more people feel comfortable confronting behavioral health issues, it is the responsibility of providers to design their systems in a way that addresses the needs of these individuals. This is especially important at a time when opioid abuse has become one of this nation's most-challenging public health crises.

 

The problem goes beyond drug and alcohol abuse. For instance, studies have shown that younger generations' increased use of technology, particularly mobile devices, can lead to increased rates of anxiety, depression or loneliness. We as providers must consider these trends and tailor services accordingly, as more and more patients turn to us seeking care for issues that are destroying lives and breaking up families. All of us need to do a better job developing and training staff to meet this demand, especially when it comes to screening those who are trying to hide their addictions to opioids. It entails not only psychiatrists but nurses, social workers, case managers and other clinicians.

 

Regardless of the issues we face in this ever-evolving industry, we as providers must not resist change. We must continually adapt — those that don't will get left behind.


Via Technical Dr. Inc.
Sonam Sharma's insight:
 
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Technical Dr. Inc.'s curator insight, September 22, 6:10 AM
Contact Details :

inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com

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Who can use FHIR?

Who can use FHIR?
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10 Healthcare Website Design Tips that Deliver Patients

10 Healthcare Website Design Tips that Deliver Patients | mobile app | Scoop.it

Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. That’s why we’re breaking down our top 10 healthcare website design tips.

#1. HIPAA Compliance in Healthcare Website Design

First and foremost, your website must be HIPPA compliant. Before you can focus on which healthcare website design elements get patients through your doors, you have to ensure the safety of all patients, new and existing. Make sure your web designer specializes in healthcare in order to ensure HIPAA compliant form fills and more, and learn more in the link below.

Full article: Is Your Medical Website HIPAA Compliant?

#2. Choosing the Right Photos and Imagery

There’s an art to choosing the right photos and images for various sections and pages of your healthcare website. At Healthcare Success, we employ both web designers and art directors to select and fine-tune imagery patients can identify with. Often, an onsite photoshoot at the client’s office is required in order to make the most impact. Read the full article below to learn about the top problems we see on healthcare websites (as well as how to correct them).

Full article: 6 Glaring Photography Mistakes We See on Hospital and Practice Websites

#3. Looks Aren’t Everything

Your website might look exactly as you’d hoped—but that doesn’t mean it’s ready to go live. Too often, a good-looking website is missing some of the key marketing aspects that convince patients to call your office. Read more about why the best-looking healthcare web designs can still fail in the blog below.

Full article: Why the Best-Looking Medical Website Designs Still Fail

#4. What REALLY Makes Your Website Marketing Friendly

Need to know which elements do help a website convert patients? As mentioned above, a website is about more than design. In the next blog, we go over 8 of the key elements (though there are many more) that help prospective patients to find your website, see your services, call your team, and schedule an appointment.

Full article: What Makes for a Marketing-Based Website?

#5. One Design Trick that Really Works

Here it is: in this blog, we give away one of our biggest design secrets. In 2018, most of your prospective patients are searching for healthcare options on their smartphones. With the rise of mobile devices, web design has changed to adapt to the way people use their phones. And the “long-scroll” secret is one of the best adaptations we’ve seen. Get the scoop in the blog below.

Full article: The Long-Scroll Secret for Website Design

#6. Your Copywriting Can Cost You Patients (and More)

Healthcare website design is about a lot more than imagery. An eye-catching headline can keep a prospective patient on your website for longer. But a headline that falls flat can cost you patients. Even worse, poor copywriting choices or misleading copy could get you into some legal trouble, which you want to avoid at all costs.

Full article: Don’t Let Your Copywriting Cost You

#7. Include Doctor Reviews

Patients can leave doctor reviews on multiple off-site locations. You have little or no control over the types of reviews displayed on these sites, but you can have a system for leaving qualified reviews on your own website. Automated systems are available (through agencies like Healthcare Success) to manage your online reviews without much extra effort for your staff. See why doctor reviews are so important to your practice or hospital website in the guide below.

Full article: 5 Ways Online Doctor Reviews Can Help Your Practice

#8. Keep On-Page SEO in Mind

A good website design incorporates elements that help your healthcare website rank higher in the search engines. This is called search engine optimization, or SEO, and there’s an art and science to it that requires a lot more effort than you may realize. It’s about more than using the right keywords—get all the info in the link below.

Full article: SEO Tips For Organizations That Want to Get Bigger and Better

#9. Keep Your Website Patient-Centric

When it comes to your healthcare website design, patient behavior and expectations should always come first. Sometimes, doctors write or design websites with their own preferences in mind. But always remember: you are not the patient. We compiled some best practices to design your website for your patients in a recent blog.

Full article: 10 Best Practices to Create a Patient-Centric Website

#10. Don’t Skip the “Small” Stuff

Finally, the details matter when it comes to delivering patients from your healthcare website design. Don’t skip the “small” stuff. Something as seemingly small as a phone number on a single page, a missing form, or a misworded page can send patients to your competitors. If any of these things are missing from your website, it’s time to reevaluate your design.


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Knee Surgery in Delhi

Knee Surgery in Delhi | mobile app | Scoop.it

Are you looking for knee surgeon in Delhi if so, then consult to Dr. Himanshu Tyagi. He is the specialist in knee surgery, knee replacement surgery and has operated many surgeries. To know more about him visit to http://www.drhimanshutyagi.in/ or call at +91-9654095717 for appointment.


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Amplify The Effectiveness Of Chiropractic Care: Weight Loss Tips

Amplify The Effectiveness Of Chiropractic Care: Weight Loss Tips | mobile app | Scoop.it

We all know and understand the importance of maintaining a healthy weight. Some individuals do quite nicely at managing their pounds with seemingly little effort, while other struggle constantly.

 

A recent study by the Center for Disease Control and Prevention (CDC) reports that 78 million American adults suffer from obesity. A person who has sustained an injury or suffers from an illness that affects their back, hips, knees or ankles are especially susceptible to weight gain, because they must deal with limited mobility and the stress of daily pain.

 

Striving to stay in the ideal weight range for your body type and height provides a variety of health benefits such as adding less pressure on your back and joints, and increasing your range of motion. Patients who receive chiropractic care often enjoy the effectiveness of increased healing by pursuing weight loss.

 

Successfully fight the battle of the bulge with these four handy weight loss tips to:

Amplify The Effectiveness Of Chiropractic CareFirst, Start Small

Replace a couple of negative behaviors with positive ones, and commit to making them stick. Great examples of these are substituting water for soft drinks, eating a high-protein breakfast, or changing out your nightly bowl of ice cream with yogurt.

 

Simply removing 100 calories a day adds up to a 10 pound weight loss over a year's time. Small modifications offer the dual benefits of being easier to implement while still showing results.

Next, Keep A Journal

Write down every bite you eat along with the portion size. Listing your food intake provides accountability, which may keep you from noshing on that third slice of pizza or super-sizing those fries.

 

It also arms you with important intel that will be helpful throughout your weight loss journey. If you hit a plateau, read back through the journal to see what you may have changed over time that caused the scales to stall.

 

And speaking of scales....

         Don't Live And Cry By The Scales

Often, dieters weigh every day and are elated or depressed based on the number on the scales. That's a roller coaster way to live, and those emotions can cause calorie laden binges!

 

Plus, daily weighing is not accurate, as fluctuations in water weight are common. Weigh once a week at the most, at roughly the same time each day. A weekly routine gives you a good idea of your success without the stressful up and down of daily weighing.

Decrease Your Sedentary Ways

Even if you are dealing with an injury or medical condition that limits the ability to exercise, you can still probably be less sedentary than you are now. Again, simplicity is the key.

 

Walk into the bank instead of using the drive through window, stand up to fold clothes instead of sitting down, and take periodic breaks at your desk to stand for a bit.

 

Ask your chiropractor about any limitations you need to follow, and request stretching exercises as your personal situation permits. Moving more on a daily basis will aid in shedding those extra pounds and keeping them off long-term.

 

It's important for individuals to maintain a normal weight range in order to enjoy a healthy life. Chiropractic patients benefit even more from shedding those extra pounds.

 

By committing to a healthier lifestyle with fewer pounds to carry around, individuals with back and joint injuries will see greater positive impact from their chiropractic visits. Over time, the combination of a leaner body and chiropractic care will bring greater mobility, less pain, and a decreased chance for re-injury to the patient.

Shea Vaughn Talks "Targeting Obesity"
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El Paso, TX. Effectiveness, 78 million American adults suffer from obesity. A person who has sustained an injury or suffers from an illness that affects their back, hips, knees or ankles are especially susceptible to weight gain, because they must deal with limited mobility and the stress of daily pain. For Answers to any questions you may have please call Dr. Jimenez at 915-850-0900

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Healthy eating and weight loss tips that don't involve calories

Healthy eating and weight loss tips that don't involve calories | mobile app | Scoop.it
Calories don't tell the full picture when it comes to healthy eating. In fact, focusing exclusively on a food's calorie count can be misleading. Instead of relying on a single number, dietitians gave us a handful of simple tips to help us clean up our eating game.

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4 most important healthcare trends in 2018 

4 most important healthcare trends in 2018  | mobile app | Scoop.it

To say that it has been a tumultuous year for the healthcare industry is an understatement. Federal policy changes and recent transactions involving large insurers, health systems and retailers will affect providers, payers and patients alike.

 

While there are many new and emerging trends we need to pay close attention to in 2018, here are what I think are the four most significant issues that will command our attention in the year ahead.

 

1. Inconsistent healthcare policy will continue to dominate the headlines

 The federal debacle with so-called healthcare reform this year has been a case study in confusion, inefficiency and lack of focus. Every week seemed to bring a new twist in the direction of healthcare policy, especially in regards to the ACA, with almost no consistency to the legislative thought process. In many ways, the whole focus of ACA repeal and replace efforts was misguided — you can't take something apart without some ideas for a replacement. The federal government's lack of direction on healthcare policy has created chaos among all industry players.

 

Given the healthcare provisions in the proposed tax bill and potential future action with the ACA, there are serious implications for states across the country. The confusion surrounding Medicaid and other joint federal-state partnerships has discombobulated state budgets, and it is patients who will ultimately face the harshest consequences if states are forced to slash funding for healthcare.

 

For the foreseeable future, we're going to continue to see inconsistency in government policies and funding. This is especially dangerous for hospitals in underserved communities that rely almost exclusively on Medicaid and Medicare funding. Unless they are supported in some way, many of these providers will sink deeper into debt.

 

2. In order to keep pace with newly formed organizations and partnerships, hospitals and health systems need to innovate

 

The CVS-Aetna deal did not come as a surprise to industry leaders who have been keeping their ears to the ground and have paid attention to recent trends. But nevertheless, this merger is a major shake-up that cannot be ignored. Google, Amazon and IBM Watson are all looking to stake out a piece of the healthcare field, and deals such as  Optum's purchase of DaVita Medical Group underscore the ever-evolving nature of the ways people access and pay for care and services. Providers should not view this movement as a threat that must be stopped. Instead, we should spur innovation on our end. We can't sit still. That's why, in Northwell Health's case, we have been forging new partnerships and pursuing ventures that will enable the organization to compete more effectively in this rapidly changing environment. 

 

It will be especially intriguing to see what market segments CVS and Aetna pursue after the merger is finalized. Undoubtedly, they will offer prescriptions, preventive care and other primary services to supplement CVS' "Minute Clinics," but it remains to be seen what other health services will be provided as part of this new collaboration. Regardless of what new competitors enter the healthcare market, the seriously ill, elderly patients with chronic conditions and those who have suffered traumatic injuries will still be relying on hospitals to take care of them. It's highly unlikely that any of the new players will be providing inpatient care. As we all know, the bulk of healthcare funding is spent on long-term care for people at the end of life. The Amazons and Googles of the world are not targeting that population.

 

Recognizing that traditional healthcare providers do need to adapt to this era of consumerism, among my strategies are to continue expanding our ambulatory network, facilitating innovative partnerships, enhancing efforts in prevention, maximizing our use of artificial or augmented intelligence, and improving our already robust telemedicine program.

 

In the end, I believe competition is good. Market disruptions give all of us headaches, but they are ultimately beneficial because they force us to do better and be more efficient, productive and creative

 

3. Unless we continue to improve the customer experience, customers will go elsewhere for care

 

The more competitive the market becomes, the more work we as providers must do to continually improve the patient experience and develop customer loyalty. This can partly be done through improving communication and curating a more retail-focused experience.

 

This is unbelievably important, as patients now have more access and choice for their healthcare than ever before. This is not limited to the in-person experience, but also how hospitals and health systems communicate with patients to help them get information and make appointments. Online and mobile platforms are already important for engaging customers, and they will only grow more essential in 2018.

 

Online engagement is not only for younger patients. It's a medium that has become increasingly more effective than print or broadcast advertising for reaching older patients. Equally important is creating an experience that connects families with providers. We deliver more than 40,000 babies every year in our health system. Those are 40,000 families with whom we could be creating life-long bonds. Pursuing initiatives to maintain a connection with mothers and families is essential.

 

Over the past five or six years, we've seen major changes in the way innovative organizations in all industries treat their customers. For far too long in our industry, there was a pervasive attitude of, "We're hospitals, or we're physicians, people will always come because we’re here in the community," but those days are over. Consumers don't want to be told when to come or what to do – they want to access care and services on their terms, not ours. We are in the consumer service business, and our patients are educated and knowledgeable. They value easy access, a pleasant experience and quality care, so it's our job to adapt quickly to meet their needs and expectations. 

 

4. Strategies about "healthcare" must now encompass behavioral and mental health

 

As social stigmas surrounding mental health begin to break down and more people feel comfortable confronting behavioral health issues, it is the responsibility of providers to design their systems in a way that addresses the needs of these individuals. This is especially important at a time when opioid abuse has become one of this nation's most-challenging public health crises.

 

The problem goes beyond drug and alcohol abuse. For instance, studies have shown that younger generations' increased use of technology, particularly mobile devices, can lead to increased rates of anxiety, depression or loneliness. We as providers must consider these trends and tailor services accordingly, as more and more patients turn to us seeking care for issues that are destroying lives and breaking up families. All of us need to do a better job developing and training staff to meet this demand, especially when it comes to screening those who are trying to hide their addictions to opioids. It entails not only psychiatrists but nurses, social workers, case managers and other clinicians.

 

Regardless of the issues we face in this ever-evolving industry, we as providers must not resist change. We must continually adapt — those that don't will get left behind.


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Yoga is not for weight loss: Biggest yoga myths BUSTED

Yoga is not for weight loss: Biggest yoga myths BUSTED | mobile app | Scoop.it
What is yoga according to you? A combination of complex asanas performed by people who are fit and flexible, right?

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Twitter and Orthopedic Surgeons - Howard J. Luks, MD

Twitter and Orthopedic Surgeons - Howard J. Luks, MD | mobile app | Scoop.it
Twitter is quite simply an information powerhouse. It is like drinking from a never ending fire hose of timely, relevant information and conversations ger

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First remote virtual surgery performed via Google Glass

First remote virtual surgery performed via Google Glass | mobile app | Scoop.it

A University of Alabama at Birmingham (UAB) surgical team has performed one of the first surgeries using a telepresence augmented reality technology from VIPAAR in conjunction with Google Glass.

 

The combination of the two technologies could be an important step toward the development of useful, practical telemedicine.

VIPAAR (Virtual Interactive Presence in Augmented Reality) is commercializing a UAB-developed technology that provides real-time, two-way, interactive video conferencing.

 

UAB orthopedic surgeon Brent Ponce, M.D., performed a shoulder replacement surgery Sept. 12 at UAB Highlands Hospital in Birmingham. Watching and interacting with Ponce via the VIPAAR technology was Phani Dantuluri, M.D., from his office in Atlanta.

 

The VIPAAR technology allowed Dantuluri to see exactly what Ponce saw in the operating room and introduce his hands or instruments into the virtual surgical field.

 

At the same time, Ponce saw Dantuluri’s hands and instruments in his Google Glass display, along with his own field of view, as a merged-reality environment.

 

The two surgeons were able to discuss the case in a truly interactive fashion since Dantuluri could watch Ponce perform the surgery and simultaneously introduce his hands or instruments into Ponce’s view as if they were standing next to each other during the case.

 

“It’s real-time, real-life, right there, as opposed to a Skype or video conference call, which allows for dialogue back and forth but is not really interactive,” said Ponce.

 

UAB physicians say this kind of technology could greatly enhance patient care by allowing a veteran surgeon to remotely provide valuable expertise to less experienced surgeons.



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A great example of how Google Glass technology will bring new concepts to many industries.

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Yoga is not for weight loss: Biggest yoga myths BUSTED

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What is yoga according to you? A combination of complex asanas performed by people who are fit and flexible, right?

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Global Veterinary Orthopedics Market

Global Veterinary Orthopedics Market:By Type (Instruments, Implants, Pins and Wires, Screws, Others), By end user (Veterinary Hospitals, Veterinary Clinics, Others),By Region -Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis2012 to 2016 and Forecast 2017 to 2023 Veterinary Orthopedics Market: Global Market Dynamics Global veterinary orthopedics market is driven by increase in adaptation of pets and growing animal health expenditure worldwide. In addition, advancements in veterinary orthopedic devices and growing animal sports like horse racing is expected to boost the global veterinary orthopedics market over the forecast period. Moreover, the initiatives such as “One Health” to collaborate the physicians, osteopathic physicians, dentists, veterinarians, nurses and other scientific-health and environmentally related discipline are promoting the innovations in the all healthcare segments, projected to positively affect the growth of veterinary orthopedics market during the forecast period. Furthermore, technologies such as 3D printing of the animal implants and other novel technologies expected to boost the market growth. However, high cost of the devices and surgeries are expected to hamper the market growth over the forecast period. A sample of this report is available upon request @ https://www.precisionbusinessinsights.com/market-reports/global-veterinary-orthopedics-market/#ulp-4H8Z4LpNMLEuOnnx Market Scope: Global Veterinary Orthopedics Market Global Veterinary Orthopedics Market is segmented based on type, end user By type, global veterinary orthopedics market is segmented into • Instruments • Implants • Pins and Wires • Screws • Others By end user, global veterinary orthopedics market is segmented into • Veterinary Hospitals • Veterinary Clinics • Others By region, global Veterinary Biologics Market is segmented into • North America • Latin America • Asia Pacific • Europe • Middle East and Africa (MEA) Regional Analysis: Global Veterinary Orthopedics Market Geographically veterinary telemedicine market is divided into five key regions, i.e. North America, Europe, Latin America, AsiaPacific, and the Middle East and Africa. North America veterinary orthopedic devices market is anticipated to grow at significant rate owing to increase in animal adaptation rates in households and owners willing to spend on animal health. According to theAmerican Pet Product Association (APPA) about 68% of the U.S. households has companion animals in 2016 and showing continuous growth from past years. Europe veterinary orthopedics market is expected to have the notable growth rate owing to the presence of key market players, new product launches and growing number and growing pet care insurance in the region. Asia Pacific veterinary orthopedic devices market is projected to have lucrative growth opportunity over the forecast period due to the increase in adaptation of animals and disposable income. To view TOC of this report is available upon request @ https://www.precisionbusinessinsights.com/market-reports/global-veterinary-orthopedics-market/#ulp-c654SbFYO64MsOhu Competition Assessment: Veterinary Orthopedics Market Some of the players in global veterinary telemedicine market include • Braun Holding GmbH & Co. KG (Germany) • Veterinary Orthopedic Implants, Inc. (U.S.) • Johnson &Johnson (DePuySynthes) (U.S.) • IMEX Veterinary, Inc. (U.S.) • BioMedtrix (U.S.) • KönigseeImplantate GmbH (Germany) • Everost (U.S.) Notable Market Developments: Veterinary Orthopedics Market • In March 2012, Integra Life sciences launched the Integra Miltex veterinary orthopedic line which includes screws, plates, lateral suturing products and instruments that used in repair of ligaments and broken or fractured bones in pet animals. Need more information about this report @ https://www.precisionbusinessinsights.com/market-reports/global-veterinary-orthopedics-market/#ulp-14mlyhjMGhVjZqa3 Key Features of the Report: • The report provides granular level information about the market size, regional market share, historic market (2012 to 2016) and forecast (2017 to 2023) • The report covers in-detail insights about the competitor’s overview, company share analysis, key marketdevelopments, and their key strategies • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market • The report tracks recent innovations, key developments and startup’s details that are actively working in the market • The report provides plethora of information about market entry strategies, regulatory framework and reimbursement scenario • The report analyses the impact of socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market Get access to full summary @ https://www.precisionbusinessinsights.com/market-reports/global-veterinary-orthopedics-market/ About Precision Business Insights Precision Business Insights is one of the leading market research and business consulting firm, which follow a holistic approach to solve needs of the clients. We adopt and implement proven research methodologies to achieve better results. We help our clients by providing actionable insights and strategies to make better decisions. We provide consulting, syndicated and customised market research services based on our client needs. Contact to Precision Business Insights, Kemp House, 152 – 160 City Road, London EC1V 2NX Email: sales@precisionbusinessinsights.com Toll Free (US): +1-866-598-1553 Website @ https://www.precisionbusinessinsights.com

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3 Digital Trends That Orthopedic and Spine Surgeons Should Know About in 2018

3 Digital Trends That Orthopedic and Spine Surgeons Should Know About in 2018 | mobile app | Scoop.it

Over the last few years there has been several dynamic changes in the world of patient acquisition for orthopedic and spine practices.  As 2018 approaches, here are 3 of the most important digital trends that practices should know about to continue to grow their patient volume:

 

1. The Shift to Smartphone Usage

For the first time in history, more internet traffic and usage has come from mobile devices than desktop computers.  In fact, in 2016-2017 up to 60% of all internet usage was from a smartphone or tablet and the average American spent up to 5 hours per day on a mobile device. 

As a result of the growing usage of smartphones over desktops, Google has been encouraging businesses to update their websites to mobile-responsive websites.  A mobile-responsive site is one that automatically changes its layout and placements of certain menus and buttons automatically.

Over the last few years, Google has begun penalizing websites that do not make this upgrade by pushing them further down in organic Google search results (many times off the first page) if the search came from a mobile device. (Read our full article on this topic)

 

What this means for your practice: If a potential patient in your area is looking for an orthopedic or spine specialist, or treatment for a specific condition, those practices with mobile responsive sites will outrank those that do not.  Considering that 70% of patients use Google to search for a condition or a physician, if your website is not ranking on the first page because your site is outdated, you could be losing hundreds of patients per month to your competitors.

Many practices are often hesitant to update their websites because of the perceived cost.  However, redesigning your website may not cost as much as you think.  You should also consider how much new patient revenue you may be losing to your competitors by not doing so.

 

2. The Shift to Video Content

In 2017, 33% of all online activity was spent watching videos and 45% of people spend an hour or more each week watching videos on sites like YouTube and Facebook.  YouTube is now the second most popular search engine in the world behind Google.

For orthopedic and spine practices, many patients are opting to watch videos of physicians explaining causes and treatments for conditions like sciatica or meniscus tears, instead of reading long form written content. 

This speaks to the “modern patient” having less time to read content and wanting to get information easily and effectively.  Patients who watch videos featuring a physician feel as if they get an insight into that physician’s personality and demeanor before even meeting them.   In fact, 73% of people said that seeing a video influences their decisions.

 

What this means for your practice:  Investing in high quality video content is imperative for your practices digital marketing strategy.  Video content can include Q&A’s with physicians, patient testimonials and physician introduction videos.  These videos can be used in multiple incarnations including as part of an effective social media marketing strategy and YouTube marketing strategy.

 

3. Social Media as a Primary News Source

According to a 2017 Pew Research Study, 67% of all Americans get at least their news from Social Media sites.  This represents a significant shift from print and TV being the primary news sources, but does not seem all too surprising considering that the average American spends almost two hours per day on social media sites.

The likely reason for these shifts is that social media sites like Facebook serve as aggregate news sites where users can get information from all of their trusted news sources, from local newspapers to national TV networks, in one single place.  Sites like Facebook recognized very early on how to monetize the time users spent on the site or app by allowing for highly targeted advertisement being shown to their over 1 billion users.

 

What this means for your practice:  All of this time spent on social media each day is the perfect opportunity to highlight your services and expertise to potential patients.

When executed correctly, Facebook and Instagram ads can target users by their locations, behaviors, purchases, websites they have recently visited and their interests.  Knowing the behaviors of those in need of orthopedic or spine care can allow you to target ads directly to those in your area and increase brand awareness as well as generate new patients. Imagine a newspaper ad or billboard that was shown only to those with an orthopedic injury or spine condition?  That’s what social media marketing can do for your practice.


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How to lose weight: Burn 600 calories without going to the gym

How to lose weight: Burn 600 calories without going to the gym | mobile app | Scoop.it
EVER wondered how many calories you can burn doing yoga? This technique can help you torch 600 calories in 60 minutes.

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Take two and Tweet me in the Morning: How Social Media is Reshaping Health Care

Take two and Tweet me in the Morning: How Social Media is Reshaping Health Care | mobile app | Scoop.it

Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. From 2005 to 2017 participation in social networking sites more than quadrupled. In the health communication community, there is a widespread assumption that recent advances in Internet technologies, particularly social media, have transformed the pattern of communication, including health-related communications.

In today’s changing healthcare landscape, the use of social media has a direct implication for health communication programs, prompting efforts to identify new opportunities of using social media to impact patient care. Social media has played an integral role in improving lives of patient’s and healthcare companies are on the forefront of this technological breakthrough through several important ways. First, the Internet-based social networks increase social support and interconnectivity among individuals. Second, with the increase of user-generated content, information sharing is seen as more democratic and patient controlled, enabling users to exchange health-related information that they need and therefore making the information more patient/consumer-centered Third, in recent times, public health programs have demonstrated success in adapting social media as a communication platform for health promotion efforts such as smoking cessation, kidney disease education, and dietary interventions, increasing their reach through cyberspace. Social media, a great information equalizer, is radically transforming the way people communicate around the world. Until recently the predominant communication model was "one" authority to "many". Social media has changed the monologue to a dialogue, where anyone with internet access can be a content creator and communicator.

 

Protecting Patient Information:

With the rise of health-related information being shared over social media on a daily basis, it is vital that healthcare workers educate themselves on how to keep patient information confidential.
The Healthcare Insurance Portability and Accountability Act (HIPAA) was enacted by Congress in 1996 with the intent of providing patients more control over their healthcare records. HIPPA encompasses a variety of key points including:

  Reducing healthcare fraud

  Implementing industry-wide standards for information provided on electronic billing

  Providing health insurance to individuals that are changing or have lost their jobs

In terms of protecting healthcare information, HIPPA sets guidelines that pertain to the protection and confidential handling of an individual’s health records. These guidelines have become somewhat of an issue in terms of social media. Healthcare professionals cannot directly address patients through these outlets as it violates the privacy and confidentiality regulations outlined by HIPPA. Other healthcare facilities are encouraged to implement strict policies and guidelines for what employees are allowed to post on social networking websites. Some ways to avoid HIPPA violations include:

 Distribute clear social networking policies to employees

  Avoid any discussion of patients, even in general terms

  Speak generally about conditions and treatments

  Prominently post your policies and procedures on all social media platforms

  Do not practice medicine online by responding to patients offline

Utilizing Social Media

There is a variety of ways that healthcare managers are utilizing social media to enhance their services and provide patients with accurate medical information. Here are the top ways professionals in the field are using social media:

#1: Share Information

Social media is intended to provide individuals the ability to access information quickly and communicate with others. Healthcare organizations utilize these tools and websites to share information with consumers in a variety of ways such as sharing general information about flu shots and tips to avoid a cold. Sharing news regarding outbreaks or health hazards is an effective way for healthcare facilities to provide accurate information to patients. It is important to note that all patient specific information requires permission along with a signed release. Other forms of sharing information through social media include:

  Provide updates on new technologies

  Introduce new doctors in a practice on social networks

  Answer questions on various topics (e.g. how to reach doctors or hours of operation)

  Offer patients any updates that relate to the practice itself

#2: Compare and Improve Quality

Another effective way that healthcare managers utilize social media is by spending time evaluating their competitors to get an insight into the services they offer and overall patient satisfaction. By taking a look into different practices and their social media involvement, professionals have the ability to mimic these methods to enhance their own. Some organizations will do better through social media; providers can determine whether or not they need to take more appropriate action to quickly respond to patient requests and improve customer service.

To gather feedback and improve quality, social media interaction can provide doctors and physicians with immediate responses from individuals to help understand common reactions to medications, as well as overall consensus from patients on new techniques in the industry. Using this information that is readily available on social media allows for healthcare organizations to learn from patient reactions and adjust accordingly. By following feedback on these sites, healthcare professionals also have the opportunity to evaluate the possibility of additional services in the industry.

#3: Train Medical Personnel

Some healthcare organizations have begun to utilize social media channels as part of their training process. During presentations, trainees are encouraged to use certain hash tags on Twitter or join other groups to engage one another to make training processes more enjoyable and interactive.

These training techniques provide trainees a central location to ask questions and quickly receive answers. Social media gives participants the power to provide presenters with immediate feedback on training sessions.

Trainees are not the only people who benefit from this social media technique. Organizations can use training videos and pictures from training sessions to engage audiences and enhance their social media channels by marketing their facilities and exemplifying their innovating training processes.

#4: Live Updates during Procedures

Although somewhat controversial, there has been an increase of doctors and surgeons providing updates from the operating room. Through Twitter and other social media outlets, healthcare professionals have the ability to deliver up–to-date information during procedures to fellow doctors, medical students or simply curious individuals. Some say these updates are a distraction in the operating room, while others argue that it is an innovation and provides educational value that should be embraced.

** Keep that “Dancing Doctor” in mind when discussing the possibility of sharing any medical procedure via social media!

As a marketing approach, organizations create a buzz on social media with these updates, creating excitement and enhancing public awareness of an individual organization to attract patients and medical personnel.

#5: Communicate in Times of Crisis

In times of crisis, the use of social media has increased to provide minute-by-minute information to consumers. Through social media, hospitals and other organizations are able to deliver real-time updates on hospital capacity, operation status, and emergency room access. Having an active social media presence allows healthcare professionals to pass along information shared by organizations such as the Red Cross, and the Centers for Disease Control or communicate with news outlets.

As social media continues to become a valuable asset to healthcare organizations and new methods of use are implemented, the industry requires administrators to set guidelines and procedures for effectively managing these channels. To provide the best customer service and accurate information while adhering to HIPAA regulations, organizations need individuals versed in the healthcare administration.

According to the Pew Institute, the growing popularity of social media in health care can be attributed to two key factors:

1. The wide spread use of social media tools
2. The growing desire for patients, particularly those afflicted by chronic illness, to connect with each other

Coupled with other online resources, social media now largely impacts the way people interact with information—including health-related content. And while most patients continue to prefer face-to-face interaction with their health care providers, online health resources, including social, are now an extremely important supplementary tool in their health journey.

There is a wealth of healthcare information and communication technologies that transform how providers and patients think about access, and act upon, digitally supplied healthcare information. The transformation has an impact upon the clinical encounters, rendering the traditional face-to-face patient encounters as one of many options, and often not the preferred one. Social media facilitates instantaneous information sharing and patients seem to be way ahead of healthcare professionals when using digital technology to access health information. With the easily accessible Internet and the Internet of Things (IoT) now increasing connectivity in the USA and abroad, patients and Healthcare Providers (HCP) are more able than ever before to communicate in ways that will change how patients receive care now and in the future.

It’s no longer a matter of IF...it’s all about the HOW...Physicians and hospitals are personally well acquainted with social media and the Internet as a professional resource. The rise of social media in the world has affected many different aspects of our lives. From the way we communicate with others to how we shop, dine, and travel, social media has impacted how efficient and informed we are. Its impact on the health care industry is evident as well. The internet allows people to research symptoms, nearby doctors, and medications and their effects. More and more people are sharing information about health care, including reviews about doctors, their experiences with illness and opinions on different therapies. People can also use social media to ask for advice and search for information on the go, which is an important benefit to many people in the workforce who may not have time to consult a physician face to face.

 

References

Rimal RN, Lapinski MK. Why health communication is important in public health. Bull World Health Organ 2009; 87: 247- doi: 10.2471/BLT.08.056713 pmid: 19551226.

WallI, Robinson L. Leftinthedark:theunmetneedforinformationinhumanitarianresponses[policy briefing no.2]. London: BBC World Service Trust; 2008.

Internet world statistics: usage and population statistics [Internet site]. Available from: www.internetworldstats.com [accessed on 13 July 2009].

Leithner, A.; Maurer-Ertl, W.; Glehr, M.; Friesenbichler, J.; Leithner, K.; Windhager, R. Wikipedia and osteosarcoma: A trustworthy patients’ information? J. Am. Med. Inform. Assoc. 2010, 17, 373–374.

“Rising Use of Social and Mobile in Healthcare,” The Spark Report.com, Dec. 17 2012, http://thesparkreport.com/branding/infographic-social-mobile-healthcare

Pictures Provided by Pexels 


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Best Back Pain Doctors NYC

Knee and Back pain treatment center is a leading pain care in New York (NYC). We provide Knee, back, neck, hip and shoulder treatment by our experienced pain doctors NYC. Contact us for physical therapy & spine surgery and call us at - (646) 904-8887


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Rotary Orthopedic Clinics

http://cayoscoop.tumblr.com/post/121689163834/rotary-is-having-their-annual-orthopedic-clinics

Rotary is having their annual orthopedic clinics around Belize starting next Monday, when they’ll be here in Cayo at La Loma Luz and Western Regional.  Thanks, Rotary!  


"The Rotary Club of Belmopan hereby notifies the general public of our annual orthopedic clinics across the country.  Please see the flyer for additional details regarding dates and times."


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Weight loss may be harder than ever — 5 tips from a Harvard doctor

Weight loss may be harder than ever — 5 tips from a Harvard doctor | mobile app | Scoop.it
Nutritionists agree that it is getting harder and harder for people to diet and maintain a healthy weight. And it's not all your fault. Here are some of the best tips for how to slim down long-term, straight from the experts.

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Low-Carb Diet: Plan Your Day With These Low-Carb Recipes For Weight Loss

Low-Carb Diet: Plan Your Day With These Low-Carb Recipes For Weight Loss | mobile app | Scoop.it
Are you counting carbs? Try these tasty and easy-to-make recipes for a low-carb diet, including breakfast, lunch, soup and dinner for healthy weight loss.

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8 Healthy Breakfast Recipes For Maximum Weight Loss

8 Healthy Breakfast Recipes For Maximum Weight Loss | mobile app | Scoop.it
Try these healthy and nutritious breakfast meals to lose weight!

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Rescooped by Sonam Sharma from Cayo Scoop! The Ecology of Cayo Culture
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Rotary Orthopedic Clinic

Rotary Orthopedic Clinic | mobile app | Scoop.it

The Rotary Club of Belmopan is doing their annual Orthopedic Clinics, and they'll be in Cayo on Monday, June 20th, at La Loma Luz in the morning, and at the Western Regional Hospital in the evening.  Thanks, Rotary! 

 

"The Rotary Club of Belmopan, in collaboration with the Illinois Rotary District 6510 and WPP, announces its annual Orthopedic Clinic, for the Belize Children's Program, with Orthopedic Surgeon from St. Louis, Missouri, Dr. Coles L'Hommedieu.  We see children (up to age 18) who are in need of orthopedic care suffering from neck, spine, shoulder, arm, elbow, hand, hip, leg, knee, foot and other types of bone problems and abnormalities"


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Dr. Terren Klein MD PA | Orthopedic Surgeon

Dr. Terren Klein MD PA | Orthopedic Surgeon | mobile app | Scoop.it
Terren D. Klein, a Board Certified Orthopedic Surgeon who provides excellent orthopedic treatment, procedures and care to their patients to heal them faster.

 

Along with the treatment of immediate or chronic problems, Dr. Klein strives to integrate the doctrine of prevention in all treatment plans as a way to alleviate possible future difficulties.

 

As told by Dr. Klein, he had always wanted to be a physician, following in the footsteps of his father. He would make hospital rounds alongside him, remembering how content he would feel by helping other feel better. Then, it wasn't until his years in medical school, rotating in orthopedic surgery, where he observed the ability of repairing bones and reconstructing injured joints, that he saw the amazing benefits of orthopedics. 

 

For Dr. Terren Klein, being able to help of all ages, from infants to the elderly, seeing them overcome their injuries and resuming their healthy lifestyles, appealed to him greatly. "I am convinced that healing a patient often involves a holistic approach, including health and nutrition, both of body and mind, along with acupuncture, chiropractic care, therapy and other modalities. It is when I treat the person as a whole, that their injuries heal quicker", stated Dr. Klein.

 

Providing patients with the best care possible to make them heal faster. Call Dr. Terren Klein's offices at (915) 838-3888.


Via Dr. Alex Jimenez D.C.,C.C.S.T
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With plenty of recognition from numerous patients who've found previous relief, Dr. Terren Klein, orthopedic surgeon, has helped many individuals regain their original healthy lifestyles. Treating symptoms of neck and back pain along with repairing fractures and conditions, Dr. Klein is a highly regarded specialist who's committed to help a majority of individuals achieve their health once more. For more information, please feel free to ask Dr. Jimenez or contact us at (915) 850-0900. 

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8 Healthy Breakfast Recipes For Maximum Weight Loss

8 Healthy Breakfast Recipes For Maximum Weight Loss | mobile app | Scoop.it
Try these healthy and nutritious breakfast meals to lose weight!

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Rescooped by Sonam Sharma from Social Media and Healthcare
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7 Healthcare Marketing Trends To Help You Stay On Top

7 Healthcare Marketing Trends To Help You Stay On Top | mobile app | Scoop.it

If you want to grow your healthcare facility, hospital, or treatment center, then these 7 latest healthcare marketing trends will help do just that.

Healthcare Marketing Trends that Have Shaped the Industry Today

In 2016, U.S. healthcare companies on average increased their marketing expenditure by $4.6 million. And we saw the effects in 2017. The healthcare marketing trends in 2017 included rising patient awareness and engagement as well as an increased focus on laser targeted content marketing.


Broader trends included more transitory content on Instagram, the evolution of live streaming, and several new Google algorithm updates. These trends played a role in shaping the new healthcare marketing trends for 2018.

So without any further ado, let’s take a closer look at the top 7 healthcare marketing trends of 2018 that you can ride to success in 2019!

2018 Healthcare Marketing Trends Patients Always On The Go

People are always on the go with their smartphone nowadays. And your patients are no exception. In fact, at the end of 2016 a staggering 77% of Americans owned a smartphone. And 58% of those smartphone users used their device to get in touch with medical professionals.


How did they get in touch with medical professionals? It was usually by first searching for healthcare information (62% of smartphone users used their device to lookup healthcare information).

Furthermore, according to Google, 77% of smartphone users have used their phone to find local practitioners in the past 6 months. “Near me” is one of the most searched queries on Google.

How Patients Use Mobile

You might be wondering when exactly your patients are using their mobile phone for healthcare purposes? This is a good question to answer because it’s at these times that you’ll want your company to be at the front and center.

There are many different examples, but here are just a few things that an allergy sufferer might check on a daily basis:

The day’s pollen forecast The number of allergens in their location Air pollution level in their home Prescription refill status Referencing health records Looking at the symptoms from the current allergens in the air

You can place your healthcare practice in front of this person during all of the times that they check these things. And by doing so you’ll build a stronger patient-customer relationship, which is one of the biggest healthcare marketing challenges.

SEO Trends In Healthcare Marketing

Putting yourself in front of prospective customers leads into one of the other most important healthcare marketing trends for 2018 – SEO.

SEO is very important for the healthcare industry. Consider the fact that 89% of people immediately turn to a search engine when trying to answer a healthcare question. In addition, 82% of those people use a search engine to find healthcare treatment.

So the big question with SEO is: how can healthcare companies rank higher in Google?

How To Rank


First of all, there are two different places that you can rank for – local SEO and the Local Pack. You 

probably already know what local SEO is, but you might not have heard about the Local Pack.

The Local Pack is an area that shows up above the organic results and it lists 4-5 different businesses. It’s especially useful for mobile users because they can see it without scrolling down.

The information contained in the Local Pack is pulled mostly from your Google “My Business” page.

In order to improve your ranking in the Local Pack, make sure that you’ve added the following to your My Business page:

Correct business category Primary phone number for your business Clear description of your business Correct business hours Physical address and service area Include any reviews

Ranking Tips

Now as for ranking in local SEO, there are many different tips. Here are some of the easiest/most applicable ones that follow the latest healthcare marketing trends:

Improve your website’s SEO: make sure that your website is fast, secure, and mobile friendly. Ensure that you have the right schema, as well as a content distribution plan. And finally, be sure to use the right keywords for the healthcare industry (some keywords are better than others). We can help with this. Videos: a video is 50 times more likely to rank organically in search. And by 2019 videos will make up 85% of online traffic in the U.S. Increase your site authority: get authoritative websites to link to you and reference you as an authority. Demographic targeting: accumulating big data will allow you to target specific demographics. For example, if you’re a pediatrician you could target population areas with a population of families with young children. Location based marketing: this will allow you to target consumers near your healthcare facility in real time by utilizing the (voluntary) GPS feature on their smartphone. Location based marketing ads can also be sent via geo-fencing by showing ads on devices in a defined geographical radius. You could even send personalized offers to customers near your facility. Content Marketing

Many studies have shown that healthcare content is the 2nd most searched for service online. But what are the times when patients want healthcare content?

There are 4 key times that you’ll want to capitalize on:

“What’s wrong with me?” Those times when someone searches for the cause behind their symptoms. Depending on the affliction, the person might be in great distress. You should have all the answers to their concerns on a web page in an easy to consume format like a video or infographic. “Where can I get help?” This type of search has doubled since 2015 according to Google Trends. “Who is the best doctor?” After the searcher identifies their healthcare concern and locates a nearby hospital, they’ll likely start to do some more research on specific doctors. To build trust with them you’ll want to present them with content such as testimonials, awards, academic papers, etc. Ready to schedule an appointment – after they’ve gone through the above steps, they’re probably going to be in a rush and ready to book an appointment. Make the process of discovery and booking as simple as possible.

Besides these key questions, you’ll need more topic ideas to generate new content. Here are some more tips:

Consider the types of questions you get when patients phone your office. Document these questions so that you can answer them in a future blog post. This will help bring in new customers through web search. You will improve your company’s efficiency since you’ll cut down on phone time spent answering repetitive questions. Natural language is becoming a more integral part of Google’s algorithm. This means that you should focus more on natural sounding keywords. For example, take the keyword “Atlanta physician.” Compare that to “who is the best physician in Atlanta?” The latter keyword is better because it’s conversational, more specific, and long tailed – meaning that it’s more likely to rank higher in the search results. Writing blog posts that highlight the importance of annual tests, checkups, and immunizations is a good strategy. Well written content on these subjects will attract searchers and convert them into a new customer at the same time.

And finally, there’s one more key element to your healthcare content marketingstrategy that shouldn’t be overlooked. And that’s landing pages. Their importance for converting visitors into making a phone call or booking an appointment cannot be overstated.


So what should your landing pages say? Well, the purpose of a landing page is to convert visitors, and the best way to do this is to answer the visitors’ most important questions.

A creative way to do this is to make a simple on site quiz that can help diagnose someone. If they complete the quiz, then the next step is to prompt them to book an appointment.

Social Media Marketing

The latest healthcare marketing trends revolve around social media. Attitudes are changing towards social media. People are now using it for advice and as an informational resource for making healthcare decisions.

The proof is in the numbers: 41% say that that social media content influenced their choice of which hospital to go to.

 
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Social media is also a place where people go to look at health related reviews.

In short, social media has become intertwined in every part the customer relations. Be sure not to miss the boat on this one, and read on.

Social Media Healthcare Marketing Challenges

Some of the most powerful healthcare marketing trends are based on social media, but they don’t come without challenges. Healthcare in particular is a topic that isn’t very “sexy.” It will take a different approach than, say, sports marketing.

Healthcare marketers can utilize Facebook and Twitter as they still remain popular. But there are also other types of social media apps that are gaining in popularity, like Snapchat for example. You can use all of these apps to build stronger relationships with your customers.

The thing to remember with all of these different apps though, is that you have to stay compliant with HIPAA regulations.

Video Marketing

Video marketing has been gaining a lot of steam on social media, and this is especially the case with healthcare companies. It’s one of the healthcare marketing trends generating the highest levels of engagement.

Statistics are hardly needed to prove that videos can be extremely effective in marketing, but here’s one anyway: 80% of Hootsuite users said that they would rather watch videos of content instead of reading it.

And as we mentioned earlier, healthcare isn’t a very attention grabbing topic on its own, which is why video marketing is even more useful for healthcare companies. Videos will help you drum up interest for your company’s services.

But what kind of videos should you make? You could make a video about any of the topics we mentioned earlier. Another particularly effective type of video for healthcare marketing is testimonials from patients and staff. These will help build up your trust and credibility with potential customers.

Social Media Ads

Finally, one of the most important aspects of healthcare marketing on social media is ads. If you don’t use ads, you’re unfortunately more likely to be overlooked.

Thankfully, ads on social media are starting to blend in better and better with normal content. These new types of ads mimic normal posts almost perfectly.

This phenomenon is known as native advertising. It’s one of the latest and greatest healthcare marketing trends and it’s spreading throughout social media platforms including Facebook, Twitter, and Instagram.


However, even though social media marketing is a great way to start growing your healthcare practice, it can get complicated sometimes. This is because of the many different targeting restrictions on healthcare marketing companies. If you want to stay away from potential legal issues, then you should work with an agency that specializes in healthcare marketing, like us!

Professional Website Design

If you’ve read this far, then we’re sure you already know how important your website design is for getting new customers. But did you know that 83% of people visit a hospital’s website first before booking? And that 48% of people judge website design as the #1 factor in a business’s credibility? Furthermore, when your website page loads, users will form an opinion in approximately 0.5 seconds.

These numbers are all about first impressions. First impressions matter, both in and outside the office.

When your patients enter your office, you want them to have a good experience right? That’s why you invest in cleaning services and decorations.

Now think about your website as your building’s exterior. You’ll need to spend money on it to keep it looking nice and inviting.

The Future Of Healthcare

Now let’s get into some specifics. What is the future of website design based on the current healthcare marketing trends? Here are a few key factors to keep in mind:

Users now expect an Amazon quality experience when browsing healthcare websites. 89% of consumers wish for easier access to their personal health records. 71% of millennials prefer online scheduling over other forms of scheduling, and they also prefer receiving digital reminders.

As you can see, the above factors all tie into the user experience (UX).

The Importance of UX

UX has been brought up recently along with the topic of electronic medical records. But why is UX being so heavily discussed?

In today’s day and age, an attentive UX can help you build stronger relationships with your audience. In fact, 79% of consumers say that they’re more likely to revisit and share a website if it’s easy for them to use.

There are also negative consequences of creating a site with a bad UX. According to Klein and Partners, 11% of visitors to a hospital website left the website with negative feelings about the brand.

UX Tips

Here’s how to design your website UX so that your visitors won’t leave your site feeling unsatisfied.

Start by having a mobile first mindset. Ensure that the layouts work with small spaces, improve page loading speed to counteract any mobile connectivity issues/slow cellular data speeds, and make sure that content is designed for finger scrolling. Loading speed: your website needs to be fast – meaning that pages should load in 3 seconds or less. If not, then 50% of people will hit the dreaded back button. Make sure that your website has high contrast in fonts and colors to cater to those with visual impairments.

Now those are the modern UX elements that you should address. But what future UX elements are also worth considering?

Virtual Healthcare

In a similar fashion to the healthcare marketing trends above, consumers are more interested in taking care of their healthcare concerns online.

Virtual healthcare services: 78% of consumers say they would be interested in this. The number of virtual healthcare visits increased from around 54% in 2014 to 71% in 2017! Accenture predicts that by 2019, 66% of healthcare companies will offer self scheduling, and 64% of patients will take advantage of it.

Website Tips

If you want your website to provide the best UX, then the following elements are required:

Online scheduling, bills payment, and prescription renewal. Current waiting time in the emergency room. Live chat/instant messaging so customers can reach out quickly to providers. On site search function to help visitors find specific doctors. Option for virtual healthcare appointments. Security measures in place: you wouldn’t want to put your patients’ medical records in jeopardy. It could literally put their lives in danger if you can’t monitor their health records accurately.

Other Healthcare Marketing Trends

Now that we’ve covered the 5 biggest healthcare marketing trends, we’ll touch briefly on a couple more that are also important to consider.

Patient Portals

Patient portals are places where customers can easily and securely access their personal health data. Patient portals have been a thing for many years. But now they’re becoming more and more user friendly and sophisticated as more companies’ catch on to these latest healthcare marketing trends.


But it’s not too late to capitalize on patient portals. According to a recent CDW healthcare survey, less than 30% of patients would give their healthcare provider an A grade for technology. And a whopping 89% wanted a more user friendly experience.

The lesson to take away here is to apply user friendliness to all aspects of your healthcare marketing efforts.

Voice Driven SEO

As we mentioned earlier, natural and conversational language is a big part of Google’s new algorithm. And increasingly these types of searches are being done through voice and not through manual text searching.


In fact, voice search already accounts for 20% of all searches.

Most voice searches are also done on mobile, which is another reason why you should design your website with a mobile first mindset.

Conclusion

In summary, modern healthcare marketing trends are all about connecting with your customers online and then intensely focusing on what these customers want. You should then provide it through the media that’s most accessible to them.

We know that there are a lot of changes in the healthcare digital marketing industry to keep up with. And this makes it harder for you to keep up with your competitors. Which is one of the main reasons why you should consider working with a digital marketing agency that specializes in your field.


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