Mobile Advertising Trends
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Mobile Advertising Trends
What's happening in the world of mobile advertising today
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MediaPost Publications MMA Issues Standard Mobile Ad Sizes 12/15/2011

MMA Issues Standard Mobile Ad Sizes - 12/15/2011...
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Mobile is securing a bigger chunk of total ad spend: BuzzCity « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Mobile is securing a bigger chunk of total ad spend: BuzzCity « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry. | Mobile Advertising Trends | Scoop.it
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French Privacy Watchdog Eavesdrops on Apple Geo-Location System

French Privacy Watchdog Eavesdrops on Apple Geo-Location System | Mobile Advertising Trends | Scoop.it
French privacy watchdog CNIL said this week that they have been decrypting and analyzing the data feed in and out of an iPhone to better understand how Apple is using location data.
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Facebook's Big HTML5 Mobile Project Is Ready To Launch Early ...

Facebook's Big HTML5 Mobile Project Is Ready To Launch Early ... | Mobile Advertising Trends | Scoop.it
Facebook's big HTML5 mobile development project will be revealed early next week, according to TechCrunch's MG Siegler, who has been reporting regularly on this story. In case you missed the earlier reporting, here's what ...
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The Creativeness and Effectiveness of Online Interactive Rich Media Advertising | JIAD

JIAD - The Creativeness and Effectiveness of Online Interactive Rich Media Advertising http://t.co/rKgxmnSn...
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Mobile Augmented Reality Advertising | blippar.com

Mobile Augmented Reality Advertising | blippar.com | Mobile Advertising Trends | Scoop.it
Blippar is worlds first mobile augmented reality and image recognition platform enabling advertisers to reach consumers via outdoor ads, billboards, magazine, newspaper and product packaging.
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Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking

Description: July 2011: The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research from credible independent experts.
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TheTMSway Weekly Radar on Mobile Marketing and Business

TheTMSway Weekly Radar on Mobile Marketing and Business | Mobile Advertising Trends | Scoop.it
How to choose a winning mobile strategy The executives who make the decision on strategy already have first-hand experience and an existing (RT @MobileBarcode: TheTMSway Weekly Radar on Mobile Marketing and Business: Apple Tops Nokia, Samsung to Become...
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Marketers embracing QR codes, for better or worse

Marketers embracing QR codes, for better or worse | Mobile Advertising Trends | Scoop.it
A confused crossword puzzle. A psychedelic postage stamp. A bar code on drugs.
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Smaato Mobile Advertising Trends 2011

Sources: http://www.morganstanley.com/institutional/techresearch/pdfs/tenquestions_web2.pdf http://www.ctiadvertising.com/2010/12/03/mobile-trends-2011/ http://...
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AdNews: IAB unveils mobile advertising council

AdNews: IAB unveils mobile advertising council | Mobile Advertising Trends | Scoop.it
The IAB has established a Mobile Advertising Council (MAC) which will join three other working groups in helping to shape the policy and initiatives of the IAB.
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The future is mobile, but is your site ready?

The future is mobile, but is your site ready? | Mobile Advertising Trends | Scoop.it
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of users that are turning to the web on their mobiles to acquire information that helps them make decisions on the move.
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A Deep Dive into Performance Marketing for Mobile

A Deep Dive into Performance Marketing for Mobile | Mobile Advertising Trends | Scoop.it
MediaBUZZ is the e-publisher of Asian e-Marketing, empowering e-marketers in the vibrant and fast-paced electronic marketing environment (A Deep Dive into Performance Marketing for Mobile http://t.co/rT6Uc03m...)...
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The rise of mobile marketing spend: infographic

The rise of mobile marketing spend: infographic | Mobile Advertising Trends | Scoop.it
A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013.  (RT @RAPP_UK: INFOGRAPHIC: the rise of mobile marketing spend, via @Econsultancy -
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Mobile Marketing - Mobile Advertising Faces Threat of Commoditisation, Report Says

Mobile Marketing - Mobile Advertising Faces Threat of Commoditisation, Report Says | Mobile Advertising Trends | Scoop.it
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3 Ways Google-Motorola Doesn't Make Sense (And 5 Ways it Does) - PBS MediaShift

3 Ways Google-Motorola Doesn't Make Sense (And 5 Ways it Does) - PBS MediaShift | Mobile Advertising Trends | Scoop.it
3 Ways Google-Motorola Doesn't Make Sense (And 5 Ways it Does)PBS MediaShiftMobile phones are not easy to place measurement cookies on.
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Mobile Marketing: 4 Ways to Tap the New Opportunities | BNET

Mobile Marketing: 4 Ways to Tap the New Opportunities | BNET | Mobile Advertising Trends | Scoop.it
US mobile advertising is expected to reach $1B this year, up 48% from last year. But a lot of marketers are throwing away their money.
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