Mobile Advertising . Social Media Manager . Content Producer
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Rescooped by Alexandra Sampaio Pássaro from consumer psychology
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Nostalgia effect: Do consumers spend more when thinking about the past?

Nostalgia effect: Do consumers spend more when thinking about the past? | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it

"Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family ..."

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Via Leona Ungerer
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Rescooped by Alexandra Sampaio Pássaro from consumer psychology
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"Usie," the group selfie trend has social value

"Usie," the group selfie trend has social value | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it

"A group selfie called an "usie," is a growing trend that may have more social value than selfies ..."


Via Leona Ungerer
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Rescooped by Alexandra Sampaio Pássaro from consumer psychology
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Digital Darwinism: Transforming your business in the #selfie era

Digital Darwinism: Transforming your business in the #selfie era | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it

"Brian Solis is a Principal Analyst at Altimeter Group, a research-based advisory firm that helps companies thrive with disruptive technologies.

Digital transformation is about to change the way business is done ..."

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Via Leona Ungerer
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Why Are Mobile Ads So Cheap?

Why Are Mobile Ads So Cheap? | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it
Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.
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Rescooped by Alexandra Sampaio Pássaro from consumer psychology
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Why do people share food photographs via social media channels?

"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"


Via Leona Ungerer
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Rescooped by Alexandra Sampaio Pássaro from Advertising, I say
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Native advertising remains an awkward -- but very necessary -- mess

Native advertising remains an awkward -- but very necessary -- mess | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it
Take it from experience, it’s not easy being a native advertising sympathizer. Sitting through a half hour panel on ‘modern monetization’ at the Native Advertising Summit in San Francisco on Tuesda...

Via Karen Goldfarb Copywriter
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Karen Goldfarb Copywriter's curator insight, August 1, 2014 3:27 PM

"Readers are quick to express moral outrage about native advertising, but they’re never going to stand up and offer to pay good money to underwrite that content themselves. Frankly, we’ve kind of become dicks about the whole thing."


Net net: if you don't want to pay for content, and you don't want to click on banner ads, the numbers mean that publishers like The New York Times have to make value out of the fact that their content is desirable, and native advertising does that. Whether you like it or not. 

Rescooped by Alexandra Sampaio Pássaro from consumer psychology
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Coca-Cola U-turns over Stevia sweetener in Vitaminwater after social media backlash

Coca-Cola U-turns over Stevia sweetener in Vitaminwater after social media backlash | Mobile Advertising . Social Media Manager . Content Producer | Scoop.it

"Coca-Cola US is to revert to its original recipe for its Vitaminwater brand after receiving a barrage of complaints from consumers after ..."


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Webpage Ad Slots in Mobile Advertising: Quality over Quantity ...

Google is the second-most visited webpage in the world, so any advertiser will agree with the argument that paying for ads on Google would be beneficial, as.
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