Mobile Advertising Mastery
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Facebook Seen as Mobile-Ad Mogul - Barron's

Facebook Seen as Mobile-Ad Mogul - Barron's | Mobile Advertising Mastery | Scoop.it
Facebook Seen as Mobile-Ad Mogul
Barron's
Within mobile advertising, mobile app install ads have proven particularly strong for Facebook.
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Mobile Marketing Stumbles as Pandora Plays San Francisco Ads in New York - Bloomberg

Mobile Marketing Stumbles as Pandora Plays San Francisco Ads in New York - Bloomberg | Mobile Advertising Mastery | Scoop.it
Mobile Marketing Stumbles as Pandora Plays San Francisco Ads in New York
Bloomberg
Marketers spend as much as $2.4 billion a year on mobile ads aimed at users based on geography, and Pandora is far from the only app whose ads sometimes go awry.
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Facebook launches mobile advertising network to target you across ...

Facebook launches mobile advertising network to target you across ... | Mobile Advertising Mastery | Scoop.it
Facebook launched a mobile advertising network at its F8 developer conference, giving it the ability to target users across the applications they use while targeting them based on the information...
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Why increasing device fragmentation is having a positive impact on ...

This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads. The perceived barrier arises through concern that ads sent to the wrong type of device will ...
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Measurement the biggest barrier to mobile advertising - B&T

Measurement the biggest barrier to mobile advertising - B&T | Mobile Advertising Mastery | Scoop.it
Advertising. Measurement the biggest barrier to mobile advertising. A “two speed digital economy” is emerging in Australia, according to new research by TNS and IAB Australia. B&T Magazine. Posted by B&T Magazine.
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Trade Group Brings Online Ad Privacy Tool to Mobile | Privacy and Regulation - Advertising Age

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Everything You Need to Know About Mobile Advertising - SEO Inc ...

Everything You Need to Know About Mobile Advertising - SEO Inc ... | Mobile Advertising Mastery | Scoop.it
Everything You Need to Know About Mobile Advertising and more. This infographic on mobile advertising will clue you in on what you need to know to rule mobile.
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Top tips for getting the most out of mobile advertising campaigns - The Guardian (blog)

Top tips for getting the most out of mobile advertising campaigns - The Guardian (blog) | Mobile Advertising Mastery | Scoop.it
The Guardian (blog)
Top tips for getting the most out of mobile advertising campaigns
The Guardian (blog)
Mobile advertising is coming of age.
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Mobile Summit 2014 - How to measuring effectiveness of mobile ads

How to measuring effectiveness of mobile advertising -- when there's no agreed Sheriff keeping the law? To buy an ad on a publishing site, it can take workin...
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Where is the mobile advertising industry headed? » Fourth Source

Where is the mobile advertising industry headed? » Fourth Source | Mobile Advertising Mastery | Scoop.it
The mobile advertising market keeps growing. In 2013, it was worth $14.3 billion dollars globally according to Zenith Optimedia, and this figure is expecte.
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The 7 “Cs” of mobile advertising - Mobile Commerce Daily - Columns

The 7 “Cs” of mobile advertising - Mobile Commerce Daily - Columns | Mobile Advertising Mastery | Scoop.it
The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose ...
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Meet the mobile advertising oligopoly | Digiday

Meet the mobile advertising oligopoly | Digiday | Mobile Advertising Mastery | Scoop.it
Internet advertising has always been a tale of haves and have-nots. The bigger the player, the bigger the share of the pie. In mobile, it's looking like the same movie. Facebook and Twitter are each making moves that will put ...
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Can Google stop the drop in mobile advertising prices? - Fortune

Can Google stop the drop in mobile advertising prices? - Fortune | Mobile Advertising Mastery | Scoop.it
Google's latest quarterly earnings raise concerns about its mobile ad efforts. But things may turn out just fine for the tech giant. More than fine, in fact.
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If advertisers can rise to the mobile challenge, the rewards will be huge

If advertisers can rise to the mobile challenge, the rewards will be huge | Mobile Advertising Mastery | Scoop.it
People now spend 20% of their time looking at a smartphone – but still only 4% of advertising budgets are spent on mobile ads. John McLaughlin explains the technical roadblocks that remain
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Moasis Webinar: Geo-Centric Mobile Advertising

Learn why mobile will dominate the future of media and advertising and how mobile will save retail. Listen in as the MOASIS folks explain their Geo-Centric a...
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FAQ: AppFlood: Mobile advertising is just starting to become a grown-up industry - Mobile Entertainment

FAQ: AppFlood: Mobile advertising is just starting to become a grown-up industry - Mobile Entertainment | Mobile Advertising Mastery | Scoop.it
Mobile Entertainment
FAQ: AppFlood: Mobile advertising is just starting to become a grown-up industry
Mobile Entertainment
We work with a mix of brands, developers and publishers, spanning China, the US and Europe.
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