Mobile Advertising
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Vincent Montero from Hospitals: Trends in Branding and Marketing
Scoop.it!

Mobile Traffic Will Continue To Rise, Rise, Rise As Smart Devices Take Over The World

Mobile Traffic Will Continue To Rise, Rise, Rise As Smart Devices Take Over The World | Mobile Advertising | Scoop.it
Smartphones rule. The world is moving quickly to 3G and 4G networks. Mobile users watch a lot — a lot — of video. Wearable tech is on the rise, albeit slowly. Those are some of the takeaways from Cisco Systems annual look at global mobile traffic, released today. By 2018, global mobile [...]

Via eMedToday
more...
No comment yet.
Rescooped by Vincent Montero from SocialMoMojo Comms & Content
Scoop.it!

Facebook Marketing Strategies, 2014 [infographic] | AllFacebook

Facebook Marketing Strategies, 2014 [infographic] | AllFacebook | Mobile Advertising | Scoop.it
SocialMediaOnlineClasses.com regularly produces infographics featuring Facebook marketing strategies, and the 2014 version, released Monday, takes recent changes by the social network into account.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, January 14, 2014 3:44 PM

But... *How* can you reward fans who tag your business page when FB no longer notifies you when your page has been tagged/mentioned? Sigh...

Rescooped by Vincent Montero from Public Relations & Social Marketing Insight
Scoop.it!

25 Incredible Statistics That Are Driving Mobile Marketing | AllTwitter

25 Incredible Statistics That Are Driving Mobile Marketing | AllTwitter | Mobile Advertising | Scoop.it

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

 

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

 

Platforms such as Twitter, Facebook and LinkedIn are staking their claim, too – U.S. social media ad revenues are expected to reach $11 billion by 2017. This visual from WebDAM looks at 25 statistics that will drive the face of mobile marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 28, 2014 10:02 AM

The march to mobile marketing is relentless and here are 25 mobile stats you need to know.

Jeff Guzzo's curator insight, September 7, 2014 10:51 PM

The article The State of Mobile Content Marketing is an article about how communication is rapidly changing. It states how consumers are flooded with different forms of technology that provide social connectivity. The article addresses that content marketing through mobile technology is becoming very important. There are several current and forecasted statistics with regards to mobile technology. It is stated that: “By 2016, nearly 80% of the US population will use mobile phones.” This statistic suggests the importance of utilizing mobile marketing. The article also gets into statistics of when people use their phones and computers, and it states that: “97% of 18-29 year olds use text messaging”.  This data shows that the time of day, and the method of reaching out to consumers are important in the marketing strategy.

 

It is interesting to see how many people are using (and expected to use) mobile technology. Therefore, the marketing strategy through mobile devices is an excellent idea. The only problem is getting people to actually acknowledge the ads. I think the key here is to create aesthetic and non-annoying ads that are segmented to the proper audiences. The filtering process can be formulated based on search and download history of mobile device users. 

 

-Jeff G.

Scooped by Vincent Montero
Scoop.it!

Mobile marketing series: Why are brands not focusing enough of their attention on mobile?

Mobile marketing series: Why are brands not focusing enough of their attention on mobile? | Mobile Advertising | Scoop.it

With almost half of 18-34 year-olds considering mobile as their ‘first’ screen, according to research from Weve, why are brands still not focusing enough of their attention on mobile? How might this change?

more...
No comment yet.