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Important Reading for Marketing & Media Relations in Video Games
Curated by Susan Gold
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Worldwide Mobile Ad Revenues to Reach $3.3 Billion in 2011 - Florida Technology Journal

Worldwide Mobile Ad Revenues to Reach $3.3 Billion in 2011 - Florida Technology Journal | MMR | Scoop.it
STAMFORD, CT - Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner.
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Ian Bogost - Gamification is Bullshit

Ian Bogost - Gamification is Bullshit | MMR | Scoop.it

In his short treatise On Bullshit, the moral philosopher Harry Frankfurt gives us a useful theory of bullshit. We normally think of bullshit as a synonym—albeit a somewhat vulgar one—for lies or deceit. But Frankfurt argues that bullshit has nothing to do with truth.

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Videogames' Marketing Potential - Forbes.com

Videogames' Marketing Potential - Forbes.com | MMR | Scoop.it
Bunchball CEO Peter Daboll says companies should use games to engage customers.
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Cory Doctorow’s craphound.com >> Blog Archive » My SIGGRAPH keynote

I am currently using Cory's SIGGRAPH talk in my class as a part of understanding copyright and idea ownership.

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For Brands, Being Human Is The New Black | Fast Company

For Brands, Being Human Is The New Black | Fast Company | MMR | Scoop.it
Want to build your brand? Traditionally that’s meant a lot of chest thumping. But that’s changing, IDEO communications designer Elle Luna told a standing-room-only crowd at The Designer Fund’s first-ever Designer Fair on Friday.
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Hispanics and Blacks Missing in Gaming Industry - New America Media

Hispanics and Blacks Missing in Gaming Industry - New America Media | MMR | Scoop.it

A recent study by University of Southern California Professor Dmitri Williams found an overwhelming lack of diversity in video game characters.

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Seth's Blog: When ideas become powerful

Why are we surprised that governments and organizations are lining up to control ideas and the way they spread? When power resided in property, governments and corporations became focused on the ownership, regulation and control of property.
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Six Networking Coups to Win Jobs - BusinessWeek

Careers columnist and former HR executive Liz Ryan shares tales of clever job hunters who scored big-time by making networking mutually gratifying...
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Supergiant Games | Presenting the Bastion Launch Trailer!

Supergiant Games | Presenting the Bastion Launch Trailer! | MMR | Scoop.it

A great walk though on how to make a video game trailer.

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Infographic: The Social Network Decision Tree

Infographic: The Social Network Decision Tree | MMR | Scoop.it
Not sure what to use? Guy Kawasaki's decision tree will help you through the selection process of social networking.
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