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The marketing mix: influencing buyer behaviour

The marketing mix: influencing buyer behaviour | MMK277 | Scoop.it

The article explores the application of the marketing mix strategy, which is a group of activities aimed at influencing buyer behavior.  Deakin access only

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How different customer roles provide clues for innovation

How different customer roles provide clues for innovation | MMK277 | Scoop.it

The author offers opinions on marketing management and customer relations management. It is stated that creating innovative concepts of the definition of customer relations could result in fundamental changes to the idea of a business model. Examples are presented of business models based on consumer behavior including customers as members of clubs, customers as students and customers as suppliers. Deakin access only

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The Checkout - ABC TV

The Checkout - ABC TV | MMK277 | Scoop.it

ABC TV is back in the business of consumer affairs with a new satirical show, The Checkout. Featuring Craig Reucassel and Julian Morrow (The Hamster Wheel, The Chaser's War on Everything), Kirsten Drysdale (Hungry Beast) and Kate Browne from consumer group CHOICE, The Checkout will offer unhappy customers a revolutionary new wonder diet of information and entertainment that's clinically proven and 70% fat free. Conditions apply.

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Retail supreme

Retail supreme | MMK277 | Scoop.it

Inside Retail Magazine’s annual Top 30 Retailer’s list gets an extension, with old favourites continuing their domination.

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Kimberly Kriss's six rules for marketing success

Kimberly Kriss's six rules for marketing success | MMK277 | Scoop.it

The article outlines the six rules to succeed in marketing for young marketers, according to Kimberly Kriss, chief marketer of sports and entertainment company Anschutz Entertainment Group (AEG).  A video of her discussing this is also available at the following link below. Deakin access only

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When marketing is strategy

When marketing is strategy | MMK277 | Scoop.it

For decades, businesses have sought competitive advantage in "upstream" activities related to making new products--building bigger factories, finding cheaper raw materials, improving efficiency, and so on. But those easily copied sources of advantage are being irreversibly eroded, and advantage increasingly lies "downstream"--in the marketplace. Today the strategic question that drives business is not "What else can we make?" but "What else can we do for our customers?" Deakin access only

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Transparency is the new currency in marketing

Transparency is the new currency in marketing | MMK277 | Scoop.it

The boundaries between the company and its marketplace are increasingly blurred. We are now part of a reality in which customers play a much more integrated and active part in the processes of research and development, marketing and customer service.

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Downgrades seen for Treasury Wine Estates

Downgrades seen for Treasury Wine Estates | MMK277 | Scoop.it

Treasury Wine Estates, the maker of globally recognised brands like Penfolds, Lindemans and Rosemount Estate seems to be suffering from the mother of all hangovers. Deakin access only

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