Marketing Gateway @ Deakin
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The Marketing Gateway 

The Marketing Gateway  | Marketing Gateway @ Deakin | Scoop.it
The Marketing Gateway is brought to you by Deakin Library. It provides access to a collection of open access industry and practitioner focused content in a variety of formats for the marketing discipline @ Deakin University's Faculty of Business and Law. Also included is premium content from Deakin Library (access to premium content is available only to Deakin students and staff)
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Did Aldi just break the golden rule of rebrands?

Did Aldi just break the golden rule of rebrands? | Marketing Gateway @ Deakin | Scoop.it
German discount supermarket to roll out new signs across the world for the first time in 20 years.
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The unexpected benefits from the Oscars blunder

The unexpected benefits from the Oscars blunder | Marketing Gateway @ Deakin | Scoop.it
The Oscars blunder will lead to a 10 per cent rise in DVD and Blue-Ray sales compared to previous Best Picture winners, according to marketing experts.
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Which retailers are making money in this tough climate?

Which retailers are making money in this tough climate? | Marketing Gateway @ Deakin | Scoop.it
Retail has had a rough and ready couple of months, but some companies are shooting it out of the park.
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It's no wonder we view Coles as a faceless food factory that it's OK to rip off

It's no wonder we view Coles as a faceless food factory that it's OK to rip off | Marketing Gateway @ Deakin | Scoop.it
Supermarket giant Coles is to trial limiting the number of items that shoppers can scan through self-serve checkouts, directing people with more tha
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Global retailers soar as Aussies brace for Amazon

Global retailers soar as Aussies brace for Amazon | Marketing Gateway @ Deakin | Scoop.it
Australia is home to just 16 per cent of the world's top 250 retailers, but local retailers are bracing for international giants to shake up things this year.
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What the fig? How smells make you spend more

What the fig? How smells make you spend more | Marketing Gateway @ Deakin | Scoop.it
More companies are investing in scent marketing to lure customers back to physical stores.
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The day of the week we all reach for the food delivery app

The day of the week we all reach for the food delivery app | Marketing Gateway @ Deakin | Scoop.it
Online deliveries are emerging as the big hitters in the battle for the dining dollar.
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Premium Marketing Resources @ Deakin Library

Premium Marketing Resources @ Deakin Library | Marketing Gateway @ Deakin | Scoop.it

Access premium marketing resources and databases through the Marketing Library Resource Guide @ Deakin Library. Resources include Passport and IBSIWorld (accessible by Deakin staff and students only)

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Lack of an Oxford comma could cost company millions in overtime dispute

Lack of an Oxford comma could cost company millions in overtime dispute | Marketing Gateway @ Deakin | Scoop.it
The dreaded - or totally necessary - Oxford comma is perhaps the most polarising of punctuation marks.
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Telstra Olympics ad campaign was 'ambush marketing', court hears

Telstra Olympics ad campaign was 'ambush marketing', court hears | Marketing Gateway @ Deakin | Scoop.it
Telstra engaged in 'ambush marketing' by associating itself with the Olympics brand in its 'Go to Rio' advertising campaign without paying for the rights,
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News media sources benefit from the always-on social media feed. Why shouldn't your brand?

News media sources benefit from the always-on social media feed. Why shouldn't your brand? | Marketing Gateway @ Deakin | Scoop.it
Ambera Cruz examines the the shift from traditional to digital and social media, and the impact it has on marketing communications.
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With new #weaccept campaign, what does Airbnb really want us to accept?

With new #weaccept campaign, what does Airbnb really want us to accept? | Marketing Gateway @ Deakin | Scoop.it
Airbnb made serious waves on social media this week after its new advertisement #weaccept was screened before the US Super Bowl. It had gone viral by halftime.
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Staying on trend, Cotton On mastered the middle market

Staying on trend, Cotton On mastered the middle market | Marketing Gateway @ Deakin | Scoop.it
Cotton On Group wants to run it's own race and with sales growing at 20 per cent a year, the business is pushing up against its goal of being the dominant fas
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Amazon's latest idea is a flying warehouse that will deliver your stuff by drone

Amazon's latest idea is a flying warehouse that will deliver your stuff by drone | Marketing Gateway @ Deakin | Scoop.it
Amazon is exploring the use of giant airships to serve as mobile, flying warehouses that could help the online retail giant deliver more of its goods by drone.
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Paddle Pop YouTube ad found to breach children's advertising standards

Paddle Pop YouTube ad found to breach children's advertising standards | Marketing Gateway @ Deakin | Scoop.it
A complaint about a 15-second internet advertisement for a Paddle Pop iceblock has been upheld by the Advertising Standards Bureau.
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