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Scooped by michel verstrepen
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Tablettes : les usages outstore et instore pour les marques

MUST READ :

USAGES In store et Out Store des Tablettes

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Rescooped by michel verstrepen from eCommerce Lab
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Shoppers convert as often on tablets as on PCs

Shoppers convert as often on tablets as on PCs | mlearn | Scoop.it

Research from 16.2 billion visits to 150 e-retailer sites shows that the average conversion rate was 2.3% on tablets compared with 2.5% on laptop and desktop computers.

 

Consumers spent on average $123 per order when shopping with a tablet compared with $102 for those using laptop and desktop computers.

 

Retailers should develop distinct strategies for smartphones and tablets.


Via Pierre Lelong
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