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MKTG 310 Week 7 Case Study Solution

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Case Study Discussion Questions

1. Why do you think Freecycle.org has achieved such high levels of growth in such a short period of time?

2. Freecycle created an alternative disposal option that is rapidly growing. Discuss ways that Freecycling might affect the purchase habits of consumers.

3.Should for-profit businesses like eBay get into the Freecycling business? Should companies motivate more consumers to give things away that they might otherwise be able to sell or auction? Can they still make a profit while they help to eliminate waste?

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MKTG 310 Week 5 Assignment Solution | DeVry Online Help

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Homework

Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the products you chose: why one is utilitarian and
why the other is hedonic. Then, write a paragraph for each product evaluating how effectively the websites you chose play into how consumers will shop for those products.

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MKTG 310 Week 4 Midterm 1 | DeVry Online Help

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Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

ecology

social structure

ideology

socio-psychology

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Student Answer:

de-alienation

de-ethnicization

de-immigration

deculturization

3.

Question :

(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

the TVees

the tuned-in generation

the uninvolved generation

digital natives

4.

Question :

(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

blue

red

yellow

black

5.

Question :

(TCO 7) Why should marketers be aware of consumers’cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

6.

Question :

(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

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MKTG 310 Week 2 Case Study I'm a PC! | DeVry Online Help

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Case Study – Read the case study “I’m a PC!” on page 508 of your textbook. Begin by answering the questions at the end of the case

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MKTG 310 Consumer Behavior -Complete Course A+ Material

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All weeks of discussions

Weeks 1 and 5 Assignments

Weeks 2 and 7 Case Study

Weeks 3 and 6 You Decide

Week 4 Midterm

Week 8 Final

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MKTG 310 Week 6 Choice Theory - You Decide | DeVry Online Help

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Scenario
Scenario Summary

You work for a start-up that makes organic hummus! The product is quite delicious, but hummus appeals to a very wide-range of people and groups. Your new company could exhaust its resources trying to appeal to every group that may be a likely hummus consumer. It is your job as the marketing analyst to recommend a research strategy and approach to figure out which groups to target with your hummus.

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MKTG 310 Week 4 Midterm 2 | DeVry Online Help

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Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

Student Answer:

ecology

social structure

ideology

socio-psychology

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

3.

Question :

(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.

Student Answer:

Generation X

Generation Y

Generation Z

Baby Boomers

4.

Question :

(TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

Student Answer:

one-on-one

subliminal

differentiated

sensory

5.

Question :

(TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

6.

Question :

(TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of “sacred” in consumer behavior is both the same and different from the concept of “sacred” i

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MKTG 310 Week 3 You Decide | DeVry Online Help

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You Decide Activity

This interactive exercise is meant to give you some practice making decisions based on an actual business
scenario. You will participate in a business meeting, learn more about the issue, get some feedback from coworkers, and then make and defend a decision based on this information. Upon completing this exercise, you will write and save your answers to a Microsoft Word document and upload the answers to
the You Decide Drop Box.

Scenario Summary

You are in charge of a very limited marketing budget for a nonprofit organization whose mission is to stop drinking and driving among college students. It is your job to educate the marketing committee about how your organization can change attitudes among college students. Imagine that you attend a meeting and hear the following exchange.

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MKTG 310 Week 1 Activia Paper | DeVry Online Help

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Homework (Activia Paper)

Go to the Activia website www.activia.com. Write an approximately 500 word essay on what assumptions about consumer behavior you see reflected in that website. Look at the site for the United States and another country; what differences do you notice? From looking at the site, how would you describe the target group that the product is aimed toward? How effectively does Activia reach this target? Are there factors you would recommend changing? Are there other target groups Activia should try to target? Refer to Week #1 Rubric-Activia Assignment in docsharing for additional guidance.

Submit your Assignment to the Dropbox located on the silver tab the top of this page. For instructions on how to use theDropbox, read these Step-by-Step Instructions or watch this Dropbox Tutorial.

See the Syllabus “Due Dates for Assignments & Exams” for due date information.

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MKTG 310 Consumer Behavior - All 7 Weeks Discussionsa | DeVry Online Help

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w1 dq1 – Rituals and Consumption

w1 dq2 – Diversity

w2 dq1 – Acculturation

w2 dq2 – Subcultures

w3 dq1 – Brand Personality

w3 dq2 – You’re the Ad Exec

w4 dq1 – VALs Responses

w4 dq2 – Product Positioning

w5 dq1 – Humor in Advertising

w5 dq2 – Flower Power

w6 dq1 – Major and Minor Purchases

w6 dq2 – Decision Making

w7 dq1 – Marketing to Children

w7 dq2 – Organizational and Personal Values

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